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Marcus Sheridan: How to use Content to Build your Brand, Business, and Bottom Line

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    • 1. How to Use Content Marketing to Build YourBrand, Your Business, and Your Bottom Line By Marcus Sheridan, www.TheSalesLion.com @TheSalesLion #ContentFTW
    • 2. @TheSalesLion
    • 3. @DigitalSherpas #ContentFTW @TheSalesLion
    • 4. This was me…
    • 5. Who is the exception? • B2B • B2C • Local • National • Product • Service
    • 6. They ask You answer@DigitalSherpas @TheSalesLion
    • 7. The most populardigital marketing MULCmodel in the worldtoday. H
    • 8. Price Problems Comparisons/Vs. The Best Reviews@DigitalSherpas #ContentFTW @TheSalesLion
    • 9. $1,700,000.00 ROI anyone?@DigitalSherpas #ContentFTW @TheSalesLion
    • 10. You don’t want a fiberglass pool! (problems)
    • 11. In Google We Trust
    • 12. The Power ofVersus andComparisons
    • 13. The Power of “The Best,” Awards, and Reviews
    • 14. #1 in the world…all becausewe bothered to answerevery…single…question. @TheSalesLion
    • 15. 30@DigitalSherpas #ContentFTW @TheSalesLion
    • 16. We have no idea how much information viewers will consume on our websites until we give it to them. NONE@DigitalSherpas #ContentFTW @TheSalesLion
    • 17. Content is the greatest sales tool in the world. Period.@DigitalSherpas #ContentFTW @TheSalesLion
    • 18. Get the book. It’s awesome. It’s free. It will change your life.www.TheSalesLion.com Marcus1@thesaleslion.co m