WEBINAR BEGINS 1PM EST / 11AM MST
TYSONHYMASDIRECTOR OF SEO
WE’RE RECORDINGTODAY’S PRESENTATION   SO SIT BACK AND ENJOY THE WEBINAR
JOIN THE CONVERSATION• Tweet Questions: Use #LocalRanking Hashtag• Or Use The Webinar Q&A
WEBINAR BEGINS 1PM EST / 11AM MST
LOCAL RANKING FACTORS
Ranking Factors For Maps               & Local Pack•   Website•   Citations (structured & non-structured)•   Reviews•   Ge...
SITE OPTIMIZATION
Site Optimization• Every page needs to be unique and tied to a specific keyword theme• Silo your content
Keyword ThemesKeyword Research Using Google Adwords
Keyword Themes• Keyword Clusters    SEO Company    SEO Companies    Local SEO Company    Search Engine Optimization Company
Keyword Themes  • Mapping      SEO Company      SEO Companies      Local SEO Company      Search Engine Optimization Compa...
Title Tag Optimization• 65 – 70 Characters• Use Most Important Keyword• Reads Naturally
Meta Description Optimization•   160 – 175 Characters•   Include Most Important Keyword•   Reads Naturally•   Include Clea...
Content Optimization•   Sufficient Content For Every Page (250 – 400 words per page)•   Optimized Around Keyword Themes•  ...
Schema.orgHTML markups that you can use on your pages in ways they are           recognized by major search engines.      ...
Commonly Used                Schemas For Local•   Authorship Markup•   Local Business & Geo Tag•   Testimonials/Reviews•  ...
GOOGLE+ LOCAL
Google+ LocalLogin To Your Google+ Account And Go To “Pages” In Left Navigation
Google+ LocalClick “Create New Page” In Upper Right Hand Corner
Google+ Local  Choose a Category
Google+ LocalIf Not Found, Add Your Business
Google+ Local  Create a Google+ Page
Google+ Local  Verify Your Business
Google+ LocalFrom Your Google+ Profile, Click On “Get Started” From The Drop Down Menu
Google+ LocalFrom That Page, Click “Get The Badge” Under “Connect Your Website”
Google+ LocalCopy The Code & Add The Tag Where You Want The Badge To Show On Your Page
Learn More Download Our  Free eBook  http://bit.ly/GPlusBizLearn how to create andoptimize a Google+ Page    for your busi...
CONTENT CREATION
The PurposeThrough regular blogging, you can produce content that attracts visitors and                     turns them int...
The Reason                        “Companies that blog have far better marketing results…The average                      ...
Buyer Persona Development    Defining who your customer is and what they are interested in• Understanding customer demogra...
Brainstorming
BrainstormingFinding Related Keywords
PROMOTE THROUGH  SOCIAL MEDIA
Know Where ToFind Your Customers
Be Authentic
WEBINAR BEGINS 1PM EST / 11AM MST
THANK YOU              TYSON              HYMAS              DIRECTOR OF SEO@TysonHymas
Digital sherpa & SEO.com Building a Solid Local SEO Foundation
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Digital sherpa & SEO.com Building a Solid Local SEO Foundation

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Slides from SEO.com's webinar, hosted by DigitalSherpa, "Building a Solid Local SEO Foundation. Find more info, including the recording, here: http://digitalsherpa.com/webinars/498791241/

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Digital sherpa & SEO.com Building a Solid Local SEO Foundation

  1. 1. WEBINAR BEGINS 1PM EST / 11AM MST
  2. 2. TYSONHYMASDIRECTOR OF SEO
  3. 3. WE’RE RECORDINGTODAY’S PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR
  4. 4. JOIN THE CONVERSATION• Tweet Questions: Use #LocalRanking Hashtag• Or Use The Webinar Q&A
  5. 5. WEBINAR BEGINS 1PM EST / 11AM MST
  6. 6. LOCAL RANKING FACTORS
  7. 7. Ranking Factors For Maps & Local Pack• Website• Citations (structured & non-structured)• Reviews• Geography• Business Name• Links• Misc
  8. 8. SITE OPTIMIZATION
  9. 9. Site Optimization• Every page needs to be unique and tied to a specific keyword theme• Silo your content
  10. 10. Keyword ThemesKeyword Research Using Google Adwords
  11. 11. Keyword Themes• Keyword Clusters SEO Company SEO Companies Local SEO Company Search Engine Optimization Company
  12. 12. Keyword Themes • Mapping SEO Company SEO Companies Local SEO Company Search Engine Optimization Companyhttp://www.URL.com/SEO-Company/
  13. 13. Title Tag Optimization• 65 – 70 Characters• Use Most Important Keyword• Reads Naturally
  14. 14. Meta Description Optimization• 160 – 175 Characters• Include Most Important Keyword• Reads Naturally• Include Clear Call To Action
  15. 15. Content Optimization• Sufficient Content For Every Page (250 – 400 words per page)• Optimized Around Keyword Themes• Reads Naturally• Avoid Over Optimization Of Keywords
  16. 16. Schema.orgHTML markups that you can use on your pages in ways they are recognized by major search engines. (for more information visit schema.org)
  17. 17. Commonly Used Schemas For Local• Authorship Markup• Local Business & Geo Tag• Testimonials/Reviews• Coupons• Products• Events• Videos• Recipes
  18. 18. GOOGLE+ LOCAL
  19. 19. Google+ LocalLogin To Your Google+ Account And Go To “Pages” In Left Navigation
  20. 20. Google+ LocalClick “Create New Page” In Upper Right Hand Corner
  21. 21. Google+ Local Choose a Category
  22. 22. Google+ LocalIf Not Found, Add Your Business
  23. 23. Google+ Local Create a Google+ Page
  24. 24. Google+ Local Verify Your Business
  25. 25. Google+ LocalFrom Your Google+ Profile, Click On “Get Started” From The Drop Down Menu
  26. 26. Google+ LocalFrom That Page, Click “Get The Badge” Under “Connect Your Website”
  27. 27. Google+ LocalCopy The Code & Add The Tag Where You Want The Badge To Show On Your Page
  28. 28. Learn More Download Our Free eBook http://bit.ly/GPlusBizLearn how to create andoptimize a Google+ Page for your business!
  29. 29. CONTENT CREATION
  30. 30. The PurposeThrough regular blogging, you can produce content that attracts visitors and turns them into buying customers.
  31. 31. The Reason “Companies that blog have far better marketing results…The average company that blogs has 55% more traffic”Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
  32. 32. Buyer Persona Development Defining who your customer is and what they are interested in• Understanding customer demographics• Understanding customer psychographics
  33. 33. Brainstorming
  34. 34. BrainstormingFinding Related Keywords
  35. 35. PROMOTE THROUGH SOCIAL MEDIA
  36. 36. Know Where ToFind Your Customers
  37. 37. Be Authentic
  38. 38. WEBINAR BEGINS 1PM EST / 11AM MST
  39. 39. THANK YOU TYSON HYMAS DIRECTOR OF SEO@TysonHymas
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