21 Tips for Digital
Marketing to Build
Your Business &
Personal Brand
Blogging, Instagram, Pinterest, & More
Tweet today's presentation using: #21tips
365 Posts: 7 Lessons Learned
One Year. One Website.
Tip 1: Always Be Analyzing
The Lightbulb Problem
The blog post with
over 1,000 visitors...
...but no readers
While exploring Google analytics...
No Shares? No Comments?
“Light Bulb” Related Keyword Visits in GA
Tip 2: Be Thorough
Tip 3: Consider Conversion
Tip 4: Measure Results
Tip 5: Test. Then Test Some More.
Call To Action
Tip 6: Take Advantage of Available (and free) Tools
Google Analytics
Google Keyword Planner
Tip 7: SEO is an Ongoing Practice
Never stop optimizing!
Visual Storytelling 101
Tip 8: Define your voice & visuals
What does your brand sound like?
● “Tone” and personality
● Key message
What does your ...
Visual Branding: Cottage & Bungalow
Tip 9: Images > Words
● Facebook posts w/ pics
generate more engagement
● 59% of top brands are on
Instagram
● Create a vi...
Images engage on Facebook
● Photo posts get 39% more
interaction
– 93% of the most
engaging posts on FB
– 53% more likes
–...
Tip 10: Think Themes
● Before & after
● How-to
● Inspiration boards
● Behind the scenes
● Holidays / Seasons
● Pop Culture
Tip 11: Repurpose Content
● Cascade content across
platforms
● Shoot once, use thrice
● Create photo collages
– Tools: Pic...
Tip 12: Experiment with #Hashtags
● Join larger conversations
– Industry, geography,
products/services, trends
● Tools
– F...
Tip 13: Take Advantage of Video
● Video marketing is a powerful way to communicate with
your audience.
– Share brand cultu...
Tip 14: Leverage Analytics
● Track engagement
– Demographics
– Popular content
– Best times to post
● Tools
– Facebook ins...
Putting It All Into Action
Ready? Let's do this!
Over 2,000,000 photos have been
uploaded to Houzz!
Over 14,000,000 monthly users!
Tip 15: Change the conversation
● Change client's expectations and
communication
● Enhanced portfolio
● Listen and learn
Tip 16: Raise Your Ranking
● Complete your profile
● Reviews / suggestions are essential
● Interact with comments
● Stay A...
Tip 17: All About Organization!
Keywords are critical
● Geography
– How do people search your area?
● Style
● Project scop...
Under the hood: Houzz Optimization
Pinterest generates more referral traffic to
business websites than Youtube, Google+, and
LinkedIn COMBINED!
Tip 18: Create a Business Account
Under the hood: Pinterest Analytics
Tip 19: Showcase your style
130 millions people (and growing!) enjoy this
photo sharing app on their mobile phones.
Tip 20: Share a Variety of Content OR Stick to
a Clear Theme
Tip 21: Tag People You Know
Bonus Tip! Be a Good Community Member
● Share valuable information
● Interact and help
● Give credit where credit is due!
Thank you!
A recording and copy of the presentation
will be emailed out shortly!
Connect with us:
Facebook.com/digitalsher...
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand
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21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand

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From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.

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Transcript of "21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand"

  1. 1. 21 Tips for Digital Marketing to Build Your Business & Personal Brand Blogging, Instagram, Pinterest, & More
  2. 2. Tweet today's presentation using: #21tips
  3. 3. 365 Posts: 7 Lessons Learned One Year. One Website.
  4. 4. Tip 1: Always Be Analyzing
  5. 5. The Lightbulb Problem The blog post with over 1,000 visitors... ...but no readers
  6. 6. While exploring Google analytics...
  7. 7. No Shares? No Comments?
  8. 8. “Light Bulb” Related Keyword Visits in GA
  9. 9. Tip 2: Be Thorough
  10. 10. Tip 3: Consider Conversion
  11. 11. Tip 4: Measure Results
  12. 12. Tip 5: Test. Then Test Some More.
  13. 13. Call To Action
  14. 14. Tip 6: Take Advantage of Available (and free) Tools
  15. 15. Google Analytics
  16. 16. Google Keyword Planner
  17. 17. Tip 7: SEO is an Ongoing Practice Never stop optimizing!
  18. 18. Visual Storytelling 101
  19. 19. Tip 8: Define your voice & visuals What does your brand sound like? ● “Tone” and personality ● Key message What does your brand look like? ● Logos, colors, etc. Optimize your profile for each social network
  20. 20. Visual Branding: Cottage & Bungalow
  21. 21. Tip 9: Images > Words ● Facebook posts w/ pics generate more engagement ● 59% of top brands are on Instagram ● Create a visual strategy ● Share photos that are relevant to your brand ● Use images to tell your stories
  22. 22. Images engage on Facebook ● Photo posts get 39% more interaction – 93% of the most engaging posts on FB – 53% more likes – 104% more comments – 84% more click-throughs
  23. 23. Tip 10: Think Themes ● Before & after ● How-to ● Inspiration boards ● Behind the scenes ● Holidays / Seasons ● Pop Culture
  24. 24. Tip 11: Repurpose Content ● Cascade content across platforms ● Shoot once, use thrice ● Create photo collages – Tools: PicStitch, Diptic, Pixlr
  25. 25. Tip 12: Experiment with #Hashtags ● Join larger conversations – Industry, geography, products/services, trends ● Tools – Facebook graph search – Twitter search – Tagboard (beta)
  26. 26. Tip 13: Take Advantage of Video ● Video marketing is a powerful way to communicate with your audience. – Share brand culture/values – Showcase products/services – Share DIY & how-to tips – Highlight happy customers
  27. 27. Tip 14: Leverage Analytics ● Track engagement – Demographics – Popular content – Best times to post ● Tools – Facebook insights – BlitzMetrics – Statigram
  28. 28. Putting It All Into Action Ready? Let's do this!
  29. 29. Over 2,000,000 photos have been uploaded to Houzz! Over 14,000,000 monthly users!
  30. 30. Tip 15: Change the conversation ● Change client's expectations and communication ● Enhanced portfolio ● Listen and learn
  31. 31. Tip 16: Raise Your Ranking ● Complete your profile ● Reviews / suggestions are essential ● Interact with comments ● Stay Active ● Place a badge on your website
  32. 32. Tip 17: All About Organization! Keywords are critical ● Geography – How do people search your area? ● Style ● Project scope – What type of business do you want to attract?
  33. 33. Under the hood: Houzz Optimization
  34. 34. Pinterest generates more referral traffic to business websites than Youtube, Google+, and LinkedIn COMBINED!
  35. 35. Tip 18: Create a Business Account
  36. 36. Under the hood: Pinterest Analytics
  37. 37. Tip 19: Showcase your style
  38. 38. 130 millions people (and growing!) enjoy this photo sharing app on their mobile phones.
  39. 39. Tip 20: Share a Variety of Content OR Stick to a Clear Theme
  40. 40. Tip 21: Tag People You Know
  41. 41. Bonus Tip! Be a Good Community Member ● Share valuable information ● Interact and help ● Give credit where credit is due!
  42. 42. Thank you! A recording and copy of the presentation will be emailed out shortly! Connect with us: Facebook.com/digitalsherpas Twitter.com/digitalsherpas Free consultation at www.digitalsherpa.com
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