21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand

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From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come …

From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.

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  • 1. 21 Tips for Digital Marketing to Build Your Business & Personal Brand Blogging, Instagram, Pinterest, & More
  • 2. Tweet today's presentation using: #21tips
  • 3. 365 Posts: 7 Lessons Learned One Year. One Website.
  • 4. Tip 1: Always Be Analyzing
  • 5. The Lightbulb Problem The blog post with over 1,000 visitors... ...but no readers
  • 6. While exploring Google analytics...
  • 7. No Shares? No Comments?
  • 8. “Light Bulb” Related Keyword Visits in GA
  • 9. Tip 2: Be Thorough
  • 10. Tip 3: Consider Conversion
  • 11. Tip 4: Measure Results
  • 12. Tip 5: Test. Then Test Some More.
  • 13. Call To Action
  • 14. Tip 6: Take Advantage of Available (and free) Tools
  • 15. Google Analytics
  • 16. Google Keyword Planner
  • 17. Tip 7: SEO is an Ongoing Practice Never stop optimizing!
  • 18. Visual Storytelling 101
  • 19. Tip 8: Define your voice & visuals What does your brand sound like? ● “Tone” and personality ● Key message What does your brand look like? ● Logos, colors, etc. Optimize your profile for each social network
  • 20. Visual Branding: Cottage & Bungalow
  • 21. Tip 9: Images > Words ● Facebook posts w/ pics generate more engagement ● 59% of top brands are on Instagram ● Create a visual strategy ● Share photos that are relevant to your brand ● Use images to tell your stories
  • 22. Images engage on Facebook ● Photo posts get 39% more interaction – 93% of the most engaging posts on FB – 53% more likes – 104% more comments – 84% more click-throughs
  • 23. Tip 10: Think Themes ● Before & after ● How-to ● Inspiration boards ● Behind the scenes ● Holidays / Seasons ● Pop Culture
  • 24. Tip 11: Repurpose Content ● Cascade content across platforms ● Shoot once, use thrice ● Create photo collages – Tools: PicStitch, Diptic, Pixlr
  • 25. Tip 12: Experiment with #Hashtags ● Join larger conversations – Industry, geography, products/services, trends ● Tools – Facebook graph search – Twitter search – Tagboard (beta)
  • 26. Tip 13: Take Advantage of Video ● Video marketing is a powerful way to communicate with your audience. – Share brand culture/values – Showcase products/services – Share DIY & how-to tips – Highlight happy customers
  • 27. Tip 14: Leverage Analytics ● Track engagement – Demographics – Popular content – Best times to post ● Tools – Facebook insights – BlitzMetrics – Statigram
  • 28. Putting It All Into Action Ready? Let's do this!
  • 29. Over 2,000,000 photos have been uploaded to Houzz! Over 14,000,000 monthly users!
  • 30. Tip 15: Change the conversation ● Change client's expectations and communication ● Enhanced portfolio ● Listen and learn
  • 31. Tip 16: Raise Your Ranking ● Complete your profile ● Reviews / suggestions are essential ● Interact with comments ● Stay Active ● Place a badge on your website
  • 32. Tip 17: All About Organization! Keywords are critical ● Geography – How do people search your area? ● Style ● Project scope – What type of business do you want to attract?
  • 33. Under the hood: Houzz Optimization
  • 34. Pinterest generates more referral traffic to business websites than Youtube, Google+, and LinkedIn COMBINED!
  • 35. Tip 18: Create a Business Account
  • 36. Under the hood: Pinterest Analytics
  • 37. Tip 19: Showcase your style
  • 38. 130 millions people (and growing!) enjoy this photo sharing app on their mobile phones.
  • 39. Tip 20: Share a Variety of Content OR Stick to a Clear Theme
  • 40. Tip 21: Tag People You Know
  • 41. Bonus Tip! Be a Good Community Member ● Share valuable information ● Interact and help ● Give credit where credit is due!
  • 42. Thank you! A recording and copy of the presentation will be emailed out shortly! Connect with us: Facebook.com/digitalsherpas Twitter.com/digitalsherpas Free consultation at www.digitalsherpa.com