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12 Twitter Marketing Tips for Small Business Owners & Marketers
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12 Twitter Marketing Tips for Small Business Owners & Marketers

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Social Media Strategist, Sarah Mincher, presents 12 Twitter marketing tips aimed at growing and optimizing your small business Twitter account. Visit http://digitalsherpa.com for more!

Social Media Strategist, Sarah Mincher, presents 12 Twitter marketing tips aimed at growing and optimizing your small business Twitter account. Visit http://digitalsherpa.com for more!

Published in: Marketing, Technology, Business

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  • 1. 12 in 12: Twitter Marketing Tips For Small Business Owners
  • 2. Tip 1. Optimize Your Profile
  • 3. Tip 2. Be Consistent
  • 4. Tip 3. Interact Customers who engage with companies via social media spend 2040% more money with those businesses than other businesses Source: Bain & Company
  • 5. Tip 4. Use Keyword Hashtags Tweets that include 1-2 hashtags receive 2X more engagement than those without Source: Buddy Media
  • 6. Tip 5. Include Website Link In Tweets Tweets with links receive 86% higher retweet rates than tweets without links and 92% of users engagement with a brand’s Tweets are link clicks Source: Linchpin SEO
  • 7. Tip 6. Beware of Auto Direct Messages Study suggests AutoDM use led to a 245% increase in unfollow rate Source: Optify
  • 8. Tip 7. Ask For A Retweet “Please Retweet” receives a 51% retweet rate, “Please RT” receives a 39% retweet rate Source: Dan Zarrella
  • 9. Tip 8. Don’t “Tweet Longer” Tweets with less than 100 characters have a 17% higher engagement rate Source: Dan Zarrella
  • 10. Tip 9. Photo Tweets Tweets using Pic.Twitter.com are 94% more likely to be retweeted Source: Dan Zarrella
  • 11. Tip 10. Schedule Tweets • Hootsuite • SproutSocial • Buffer
  • 12. Tip 11. Monitor Brand Mentions Engage brand relevant conversations to react quickly and efficiently
  • 13. Tip 12. Twitter Chats Find A Twitter Chat Source: Social Media Examiner
  • 14. Thank You For Attending! Tweet Us Your Questions Or Comments @DigitalSherpas #12in12