June Virtual Series: The Future of Money
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June Virtual Series: The Future of Money

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Sheila Collins discusses the new frontier for mobile commerce

Sheila Collins discusses the new frontier for mobile commerce

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    June Virtual Series: The Future of Money June Virtual Series: The Future of Money Presentation Transcript

    • WELCOME! Digital Moguls was by Kristin Bolton-Keys in 2011, when a group of marketers at a Fortune 500 company were determined to expand their digital knowledge. Over time, the group held several classroom style learning sessions covering: Digital Marketing 101, Blogging 101, SEO 101 and Takeaways from the 2012 SXSW Interactive Conference. Digital Moguls serves as a content hub providing innovative, intuitive and inspirational content for those seeking to share their knowledge and learn about digital technology and trends. Ultimately connecting people who want to learn, share and create digital experiences.All Information contained within this presentation is confidential 1
    • The Future of Money The new frontier for eCommerce Sheila Collins “THE Mobile Moola MARKETER”Brought to you by: Twitter: @sheiladcollins June 19, 2012 All Information contained within this presentation is confidential
    • Agenda > Mobile Landscape & Trends > Money 2.0 > Mobile Shopping > Case Study > Takeaways > Questions ???All Information contained within this presentation is confidential Tweet questions to #digitalmoguls 3
    • Mobile Trends •  There are 6.8 billion people on the planet. 4.5 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source:60SecondMarketer.com) •  By 2013, more people will access the web from phones than personal computers. (Gartner Group) •  Consumers will spend more than $10 billion on non-digital goods in the US on their mobile phones in 2012. (Forrester) Share these facts on Twitter by referencing @sheiladcollins #digitalmogulsAll Information contained within this presentation is confidential 4
    • Mobile Channel Mobile blends the online world with the offline world. It’s a personal communication and transaction platform. Offline Online1.  Simplicity - Suited for frequent tasks, that require just a few steps2.  Immediacy Mobile Channel - It’s on 24x7, well suited for delivering content that matters to consumers, when it matters to consumers3.  Context Example - Leverage mobile to influence purchase/redemption QR bar codes to drive to mobile to obtain additional decisions , i.e using GPS for store location, local deals information, comparison shop, and redeem All Information contained within this presentation is confidential 5
    • Money 2.0 The evolution of smartphones has expanded the role of payment models . 4 mobile models Peer to Virtual Bar Loyalty Phone # Prepaid Peer Currency code Points All Information contained within this presentation is confidentialhttp://mashable.com/2012/05/02/future-of-mobile-payments / 6
    • Who to Watch Several companies are leading the charge in Mobile PaymentsAll Information contained within this presentation is confidential 7
    • Barriers of Money 2.0Emerging solutions for Mobile Payment s are allat different stages (1)  The Forrester Report on Mobile Shopping (U.S. Edition 2010) - Published Jan 2011All Information contained within this presentation is confidential 8
    • Mobile Payments Readiness IndexAll Information contained within this presentation is confidential 9
    • Mobile Shopping •  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google) • Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)All Information contained within this presentation is confidential 10
    • Smart ShoppersAll Information contained within this presentation is confidential 11
    • Mobile Payments in India A (short) Perspective on Airtel Money.All Information contained within this presentation is confidential 12
    • Mobile Payments in IndiaBharti Airtel •  Cellular, Internet, and Television services •  Over 20 countries throughout South Asia and Africa •  250M Customers (Verizon, AT&T, Sprint combined) •  175 Million mobile customers in India(20% of market)All Information contained within this presentation is confidential 13
    • Mobile Payments in IndiaFebruary 2012: Bharti launched “Airtel Money”, prepaidmobile money product throughout IndiaAll Information contained within this presentation is confidential 14
    • Mobile Payments in India Three major customer segments… Migrant Worker Urban Professional College StudentAll Information contained within this presentation is confidential 15
    • Mobile Payments in IndiaMobile Money Challenges: Education •  How do you educate customers on using money money and the product benefits? Scale •  How do you effectively reach 1.2B people? Security •  How do you not support terrorism? Purchase Power •  Who is accepting Mobile payments?All Information contained within this presentation is confidential 16
    • Starbucks The mCommerce OpportunityAll Information contained within this presentation is confidential
    • Starbucks Mobile Payment •  Premium product •  Daily transactions •  Cool factor •  Close loop Value Creation 26 Million Transactions* Connected CommerceAll Information contained within this presentation is confidential * December 2011 – Annual transactions
    • Takeaways My Concepts for MobileAll Information contained within this presentation is confidential
    • The 3 B’s of Mobile Social + Mobile + Commerce = Build Bond Buy Value Creation Connected Commerce Purchasing PowerAll Information contained within this presentation is confidential
    • The Mobile Moola Marketer’s Predictions §  Black Friday and Cyber§  Self service mobile Monday the two biggest checkout will be shopping days of the year more rampant will be one in the same in 5 years§  eWallets will provide consumers with dynamic real time offers §  We will become a cashless society in ~ 20 years. §  ???? All Information contained within this presentation is confidential 21
    • Sheila Collins The Mobile Moola Marketer @sheiladcollins www.about.me/sheilacollinsAll Information contained within this presentation is confidential
    • APPENDIXAll Information contained within this presentation is confidential
    • References •  http://techcrunch.com/2012/06/10/mobile- payments-a-trillion-dollar-industry-once- everyone-can-actually-make-a-payment/All Information contained within this presentation is confidential 24
    • Mobile Payments Wiki DefinitionAll Information contained within this presentation is confidential 25
    • Mobile Payments FutureAll Information contained within this presentation is confidential 26
    • Technology ComparisonAll Information contained within this presentation is confidential 27
    • Mobile Payments Adoption•  SapientNitro expects shipment of NFC enabled phones to reach 544.7 Million by 2015All Information contained within this presentation is confidential 28
    • Online Shopping Business Model Social Opportunity 1.  Advertisement & Blogs (Tech Crunch, Search, Email, social media) 2.  Social Actions (Tweet, “I like”) 3.  Search ( Google, Bing, Wiki) 4.  Online Reviews ( Yelp, Amazon, CNET) 5.  Comparison (ShopSavvy, Shopbot) 6.  eWallet (Billeo, Paypal) 7.  Social Media (“Like” button Facebook, Blogs) 8.  Online ReviewsAll Information contained within this presentation is confidential 29