3. Digital Moguls was by Kristin Bolton-Keys in 2011,
when a group of marketers at a Fortune 500 company were determined to
expand their digital knowledge. Over time, the group held several classroom
style learning sessions covering: Digital Marketing 101, Blogging 101, SEO
101 and Takeaways from the 2012 SXSW Interactive Conference.
Digital Moguls serves as a content hub providing innovative, intuitive and
inspirational content for those seeking to share their knowledge and learn
about digital technology and trends. Ultimately connecting people who want to
learn, share and create digital experiences.
4. Agenda
How To Navigate SXSW
Key Themes/Trends
Session Recaps
SXSW Takeaways
4
6. Navigating SXSW: A Newbie’s Perspective
Why SXSW?
My SXSW POA
Plan, plan, plan (wait, did I say plan!)
Embrace Austin
Experience the brands (Spotify House, Samsung, 3M, Trade
Show)
Importance of BIT sessions (wearebit.com/@wearebit)
Legal focused sessions in technology, film and music
8. Connected Objects: Google Playground
Google opened a one day pop-up shop called Art, Copy & Code. Art, Copy Code is a series of
projects and experiments to show how creativity and technology can work hand in hand.
12. Our Real Reality is Augmented
Local vs. Remote
Focused vs. Distracted
Unified vs. Fractured
Present vs. Absent
Now vs. Later
13. Lean Startup Track:
Etsy’s [Backend] Transition From Startup
2 Superpower
Description:
A crowd favorite was the day long Lean Startup Track featuring Eric
Reis, author of “The Lean Startup”
Presenter:
Ross Snyder, Software Engineer, Etsy
Highlights:
Etsy transitioned from a waterfall development process to a
“continuous deployment process”
Process includes deploying multiple times a day
Product managers, designers, and senior management can deploy
Deployinator - open source platform available on Github. Check out
the presentation here.
14. Startup Accelerator
Description:
Startups battled it out to become the ultimate Interactive winner
across several verticals: News, Mobile, Innovative Web, and Health
Technologies.
Social Winner: Plotter Mobile Winner: Syntellia (Fleksy)
15. Data, Storytelling and Breaking Through
the Noise
Description:
Explore how data driven stories can have significant impact for
connecting with the audiences you want to reach.
Presenters:
Ashley Brown, Dustee Jenkins, Gary Goldhammer and Jon Steinberg
Highlights:
Use data to react on your Editorial Calendar:
Coke has a 2 hour brainstorm every week to look at the data and
determine how they can be more relevant.
A recipe for Coca-Cola cake was so engaging that they created a food
vertical on their site.
The new website/blog experience is about telling great stories, not
selling your product.
A good rule of thumb - ask the media to share your story. If not, it
might be too product focused. If so, its probably a good story.
16. Lawyered: Lessons from
Foursquare, Meetup, & Etsy
Description:
Lawyers from Foursquare, Meetup and Etsy explore the legal and business
challenges facing tech companies and provide insights on how growing tech
companies can navigate legal issues.
Presenters:
Brian Chase, General Counsel, Foursquare
David Pashman, General Counsel, Meetup
Sarah Feingold, Counsel, Etsy
Highlights:
Business and the Law
Managing Risk
Newer companies may have a higher risk tolerance
Engage counsel early so risks can be assessed and managed
Legal Trends: 2013 Hot Topics
Privacy
User generated content
Balancing IP enforcement/disputes
Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal
advice, please seek the assistance of local counsel or your local bar association.
17. Crowdfunding 2.0 - The Game Changer
Description:
The independent film business has lived with the donor form of Crowdfunding via
IndieGoGo and Kickstarter for years. Thanks to the new JOBS Act, there is a new form of
Crowdfunding.
Presenters:
Dan Satorius (moderator), Of Counsel, Lommen Abdo Law Firm and Satorius Law Firm
Brian Meece, Co-Founder & CEO, RocketHub
Highlights:
Small part of the larger funding strategy for startups
TV Example: Shark Tank
Advantage for potential and fans
Opportunity to have an equity stake in a business they believe in
Managed by an intermediary
Money gets invested only if minimum is reached
Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal
advice, please seek the assistance of local counsel or your local bar association.
18. Legal Takeaways
Role of Counsel
Active member of the team
Engaged from the beginning/product planning phase
In-house vs Outside Counsel
As user-sourced content increases, tech companies will increasingly
be faced with a range of IP concerns and potential disputes.
For privacy, companies need to balance their customer’s experience
while adhering to the laws. The need for clear, transparent policies
are essential.
As startups, you are setting precedent not only for your
company, but potentially for the industry.
Crowdfunding is a potential game changer. However, it should only
be one part of the larger funding strategy for a business.
Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need
legal advice, please seek the assistance of local counsel or your local bar association.
19. Keynote: Tina Roth Eisenberg,
Founder of Swiss Miss
Here are Tina’s 11 rules to live by:
1. Invest your life in what you love
2. Embrace enthusiasm - keep
going, gets in the flow, don't be afraid
to show it
3. Don't complain. Make things better -
do something about it or let it go
4. Trust and empower - shift from being
a maker to manager is difficult
5. Experience > Money
6. Surround yourself with like minded
people
7. Collaborate
8. Ignore the haters
9. Make time to think and breathe
10. If an opportunity scares you, take it
11. Be that eccentric Aunt to someone
(or whoever inspired you )
Shift away from digital apps to hardware solutions that use digital technology to create physical interactions 3d printing3M Virtual Presenter - get panel recommendations by interacting with a digitally projected avatarlearn about products by talking “face-to-face” with a representative in California who was live-streamed onto a monitor with wheelsTaking digital ideas and making them come to life in the real worldCurious to see who has oneEx: NIKE fuelband in 2012
Everyone loves a playground.Talking Addidas shoe. I got to put on a pair and run-through an obstacle course and shoot basketball hoops while my shoes yelled at me to "run faster" and "work harder".
http://fleksy.com/The company's flagship product Fleksy revolutionizes typing on smartphones through patent pending predictive text technology. Users can type on a keyboard layout on their smartphones without needing to look at the screen.Plotter:A social mapping app that lets you easily create, share, crowd source and discover maps on your phone.
She passionately spoke about her decision to move from Switzerland to the US, not being afraid to push beyond traditional design boundaries and definitions of creativity. Tina attributed her fearless creativity and awesomeness to her Aunt.