The Digital Media Landscape and the 4 Evolving Business Models

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The Digital Media Landscape and the 4 Evolving Business Models

  1. 1. Introduction to the Digital Media Landscape
  2. 2. The Digital Media Landscape Those who embrace the newest technology will find no end of jobs and most importantly, no end of new opportunities to become owners of new businesses. Can’t think of a good one? www.dmtraining.net
  3. 3. Well, here are 4 new business models that didn’t exist pre-internet and are now the foundation for great businesses and jobs going forward: www.dmtraining.net
  4. 4. 1. Stores without Buildings, Products, or Warehouses Perfect for people with big dreams but only a small pile of funds to start with. www.dmtraining.net
  5. 5. In the past, to go into retail you needed to buy or rent a store and then source, invent and/or make products, buy licenses, invest in warehousing, shipping and distribution. www.dmtraining.net
  6. 6. In the past, to go into retail you needed to buy or rent a store and then source, invent and/or make products, buy licenses, invest in warehousing, shipping and distribution. Now, you simply create and market a website. www.dmtraining.net
  7. 7. Other companies white label their products to you and ship with your custom labeling. They provide the page on your website. This model means that some small manufacturer of quality goods - using local labor - can now get to a global market. www.dmtraining.net
  8. 8. Other companies white label their products to you and ship with your custom labeling. They provide the page on your website. This model means that some small manufacturer of quality goods - using local labor - can now get to a global market. It means that a marketing-focused entrepreneur can build a business that can scale, creating jobs locally. www.dmtraining.net
  9. 9. Other companies white label their products to you and ship with your custom labeling. They provide the page on your website. This model means that some small manufacturer of quality goods - using local labor - can now get to a global market. It means that a marketing-focused entrepreneur can build a business that can scale, creating jobs locally. www.dmtraining.net
  10. 10. Customers get the best products, www.dmtraining.net
  11. 11. Customers get the best products, best shopping experience www.dmtraining.net
  12. 12. Customers get the best products, best shopping experience and lowest prices www.dmtraining.net
  13. 13. Customers get the best products, best shopping experience and lowest prices while finding stuff they need and want. www.dmtraining.net
  14. 14. Customers get the best products, best shopping experience and lowest prices while finding stuff they need and want. www.dmtraining.net
  15. 15. 2. Have Cake and Eat it Too Partner with your local competitors. You help a big brand sell their products. Affiliate marketers rely on their strength to drive and convert internet traffic make a living with this Model. www.dmtraining.net
  16. 16. Suppose you are locked in competition with a similar provider and you know that buyers are likely to shop and compare. Why not have an affiliate sales relationship with them to make it easier for customers to do their comparison shopping from your site? Now you get paid whether they buy from you OR your competition. A button on your website makes it easier for the customer to go where they were intending. www.dmtraining.net
  17. 17. 3. Put your turnstile in front of the entrance of other people’s stores The ultimate position for any internet marketer. Enable people to visit any website but have them go through your search engine. They can go to any site in a vertical and you give them the power to do it through your website, a comparison shopping engine or review portal. www.dmtraining.net
  18. 18. No need for content www.dmtraining.net
  19. 19. No need for content, no need for anything other than a commitment to making customer’s lives easier. www.dmtraining.net
  20. 20. No need for content, no need for anything other than a commitment to making customer’s lives easier. This flood of people going through your turnstile can be monetized in a variety of ways – serve them ads, charge monthly subscription, offer them a chance to buy something unique or direct them to someone else’s turnstile. www.dmtraining.net
  21. 21. No need for content, no need for anything other than a commitment to making customer’s lives easier. This flood of people going through your turnstile can be monetized in a variety of ways – serve them ads, charge monthly subscription, offer them a chance to buy something unique or direct them to someone else’s turnstile. www.dmtraining.net
  22. 22. 4. Rock, Paper, Scissors Platforms, content and distribution are always locked in a Rock-Paper-Scissors battle for supremacy. www.dmtraining.net
  23. 23. Look at mobile devices. www.dmtraining.net
  24. 24. Look at mobile devices. Once this new platform was established, there was a vacuum for content to fill it. www.dmtraining.net
  25. 25. Look at mobile devices. Once this new platform was established, there was a vacuum for content to fill it. Suddenly, there are apps and responsive websites (websites programmed to shape themselves into the screen size and computing power of a mobile device) that not only allow mobile device users to have a better user experience in general but to also do the things one can do when not tethered to a PC. www.dmtraining.net
  26. 26. Once a tablet with content existed, distributors fought for control. www.dmtraining.net
  27. 27. Once a tablet with content existed, distributors fought for control. Transmission services wrestled each other for control of the platform and content… www.dmtraining.net
  28. 28. Once a tablet with content existed, distributors fought for control. Transmission services wrestled each other for control of the platform and content… Suddenly it was all about Verizon vs. AT&T. www.dmtraining.net
  29. 29. Once a tablet with content existed, distributors fought for control. Transmission services wrestled each other for control of the platform and content… Suddenly it was all about Verizon vs. AT&T. Then together, against Cable then Cable vs. non- traditional video platforms like YouTube and Hulu. www.dmtraining.net
  30. 30. Once a tablet with content existed, distributors fought for control. Transmission services wrestled each other for control of the platform and content… Suddenly it was all about Verizon vs. AT&T. Then together, against Cable then Cable vs. non- traditional video platforms like YouTube and Hulu. Online services against Amazon, Apple, Roku and others. www.dmtraining.net
  31. 31. Once a tablet with content existed, distributors fought for control. Transmission services wrestled each other for control of the platform and content… Suddenly it was all about Verizon vs. AT&T. Then together, against Cable then Cable vs. non- traditional video platforms like YouTube and Hulu. Online services against Amazon, Apple, Roku and others. You could either develop the platform or develop content for someone’s platform. Or distribute that platform and/or content on someone else’s service. www.dmtraining.net
  32. 32. And those are the 4 business models that can help you understand the digital landscape just a bit better. www.dmtraining.net
  33. 33. Oh wait a second.. Could there be a 5th model?! www.dmtraining.net
  34. 34. Oh wait a second.. Could there be a 5th model?! www.dmtraining.net
  35. 35. 5. Free Free content is perfect for advertising. Or, maybe your content is so good that people will pay-per- view, then save themselves money later on with a monthly subscription. Augment or replace the monthly subscription with a loyalty program that offers registered users the chance to buy – or win products. This can even help other organizations generate leads. www.dmtraining.net
  36. 36. Don’t like marketing? www.dmtraining.net
  37. 37. Don’t like marketing? Then stick to your content-making-specialty by syndicating your content. www.dmtraining.net
  38. 38. Don’t like marketing? Then stick to your content-making-specialty by syndicating your content. Too much work? www.dmtraining.net
  39. 39. Don’t like marketing? Then stick to your content-making-specialty by syndicating your content. Too much work? Then create your own content site based on someone else’s free content and then work with network-fill partners to generate advertising revenue. www.dmtraining.net
  40. 40. About the Author Steve Bookbinder is Co-founder and CEO of Digital Media Training, a training partner to some of the most successful sales organizations around the world. DMT delivers training which treats sales as a competitive sport and changes behavior needed to help sellers consistently win. DMT is a leader in M- learning training reinforcement with a proven track record of improving sales through training. Steve has delivered more than 500 keynote speeches at national sales meetings, conducted more than 3,000 training workshops and trained, coached and managed more than 35,000 sellers and managers from leading companies around the world for more than 20 years. www.dmtraining.net
  41. 41. Interested in Learning More? Stay tuned for the next DMT Blog Post or Check Out Our Website! www.dmtraining.net Follow us on Twitter! Do you like Pinterest? Good. We do too!

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