The digital landscape is ever expanding…
The digital landscape is ever expanding…
…and so is the digital knowledge gap.
“

Our mission is to provide a digital resource library for
sales professionals in order to bridge the knowledge
gap betwe...
Selling advertising used to be simple.

Print

Television

These three media industries dominated the landscape.

Radio
But the complexity of digital advertising has
challenged sellers because it can almost feel
like a black hole.
Currently, digital goals are small, but the
expectations are huge.
Digital fluency is no longer
a novelty, it is a necessity.
Let us expand your digital understanding.

Our resource library will boost your digital knowledge and selling skills with ...
Sample Topics
Our Resource Library includes training material covering Digital Media
Sales and Marketing topics, such as:
...
The Perfect Tool for Local Media Organizations

•
•
•
•
•
•
•

Onboard new hires quickly

On-demand access
through Web App...
Contact Us to Learn More
www.DMTraining.net
212-502-3064
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The Digital Disruption: Bridging the Digital Media Knowledge Gap

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The constantly changing nature of the digital media advertising industry has caused a digital disruption, which has resulted in a knowledge and skill gap. (BusinessWeek)

Digital Media Training's (www.DMTraining.net) mission is to provide a digital resource library for sales professionals in order to bridge the knowledge gap between legacy media sellers and digital media sellers.

Published in: Business, Technology
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  • The Digital Disruption: Bridging the Digital Media Knowledge Gap

    1. 1. The digital landscape is ever expanding…
    2. 2. The digital landscape is ever expanding… …and so is the digital knowledge gap.
    3. 3. “ Our mission is to provide a digital resource library for sales professionals in order to bridge the knowledge gap between legacy media sellers and digital media sellers. - Steve Bookbinder, CEO, Digital Media Training ”
    4. 4. Selling advertising used to be simple. Print Television These three media industries dominated the landscape. Radio
    5. 5. But the complexity of digital advertising has challenged sellers because it can almost feel like a black hole.
    6. 6. Currently, digital goals are small, but the expectations are huge.
    7. 7. Digital fluency is no longer a novelty, it is a necessity.
    8. 8. Let us expand your digital understanding. Our resource library will boost your digital knowledge and selling skills with access to video podcasts, tests, eBooks, webinars, research, and a whole lot more!
    9. 9. Sample Topics Our Resource Library includes training material covering Digital Media Sales and Marketing topics, such as: •Understanding the Digital Media Landscape •The Users' Intention •Consideration Funnel •Selling Digital: Needs Assessment •Managing the Integrated Sales Process (for Sellers) •Paid, Owned, Earned, Shared Media •Media Companies •Publishers (buying/selling) •Inventory •Ad Agencies •Targeting •Mobile Marketing •Data Collection •Search Engine Marketing •Keyword Strategy •Search Engine Optimization •Social Media Marketing •Ad Measurement •Research (Analytics, Panel Based, Audience, etc…) *New topics are added frequently.
    10. 10. The Perfect Tool for Local Media Organizations • • • • • • • Onboard new hires quickly On-demand access through Web App Increase legacy media seller’s confidence Refresh current employee sales skills Improve overall digital knowledge Complement current training investment 1 Year License Receive quick ROI New content added on an ongoing basis Accessible on any desktop or mobile device.
    11. 11. Contact Us to Learn More www.DMTraining.net 212-502-3064

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