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The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
The Digital Disruption: Bridging the Digital Media Knowledge Gap
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The Digital Disruption: Bridging the Digital Media Knowledge Gap

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The constantly changing nature of the digital media advertising industry has caused a digital disruption, which has resulted in a knowledge and skill gap. (BusinessWeek) …

The constantly changing nature of the digital media advertising industry has caused a digital disruption, which has resulted in a knowledge and skill gap. (BusinessWeek)

Digital Media Training's (www.DMTraining.net) mission is to provide a digital resource library for sales professionals in order to bridge the knowledge gap between legacy media sellers and digital media sellers.

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  • Transcript

    • 1. The digital landscape is ever expanding…
    • 2. The digital landscape is ever expanding… …and so is the digital knowledge gap.
    • 3. “ Our mission is to provide a digital resource library for sales professionals in order to bridge the knowledge gap between legacy media sellers and digital media sellers. - Steve Bookbinder, CEO, Digital Media Training ”
    • 4. Selling advertising used to be simple. Print Television These three media industries dominated the landscape. Radio
    • 5. But the complexity of digital advertising has challenged sellers because it can almost feel like a black hole.
    • 6. Currently, digital goals are small, but the expectations are huge.
    • 7. Digital fluency is no longer a novelty, it is a necessity.
    • 8. Let us expand your digital understanding. Our resource library will boost your digital knowledge and selling skills with access to video podcasts, tests, eBooks, webinars, research, and a whole lot more!
    • 9. Sample Topics Our Resource Library includes training material covering Digital Media Sales and Marketing topics, such as: •Understanding the Digital Media Landscape •The Users' Intention •Consideration Funnel •Selling Digital: Needs Assessment •Managing the Integrated Sales Process (for Sellers) •Paid, Owned, Earned, Shared Media •Media Companies •Publishers (buying/selling) •Inventory •Ad Agencies •Targeting •Mobile Marketing •Data Collection •Search Engine Marketing •Keyword Strategy •Search Engine Optimization •Social Media Marketing •Ad Measurement •Research (Analytics, Panel Based, Audience, etc…) *New topics are added frequently.
    • 10. The Perfect Tool for Local Media Organizations • • • • • • • Onboard new hires quickly On-demand access through Web App Increase legacy media seller’s confidence Refresh current employee sales skills Improve overall digital knowledge Complement current training investment 1 Year License Receive quick ROI New content added on an ongoing basis Accessible on any desktop or mobile device.
    • 11. Contact Us to Learn More www.DMTraining.net 212-502-3064

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