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Why Content is Important for your Digital Footprint

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Presentation by Warren Knight - delivered at the Content Masterclass in Ravensbourne on 2nd May 2014.

Presentation by Warren Knight - delivered at the Content Masterclass in Ravensbourne on 2nd May 2014.

Published in: Marketing, Business, Technology
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Transcript

  • 1. Is your business about Content Marketing? Digital Footprint Warren Knight
  • 2. It’s 1989 Warren Knight
  • 3. Warren Knight Tell your story Storytelling Storytelling Storytelling If you cant tell it, you can’t sell it
  • 4. Warren Knight Tweet me @wvrknight Connecting
  • 5. Inspiration from the Edge Warren Knight
  • 6. Things have changed 1920’s it was all about the PRODUCT 1950’s BRAND’s ruled 2010’s Now it’s the turn of the CUSTOMER Warren Knight
  • 7. Focus on the customer Mindset Advocate Business Customer Warren Knight
  • 8. Brand me Be a thought leader: Reduce sales cycle Platform Speaking Presentation skills Partnerships Live Engagement Listen 1 thing Warren Knight
  • 9. What’s your message Customer segment Direct To Customer Channel PartnersVs Value proposition Personal Service Added Value Community Financial Return Reciprocal Agreement Database Vs Warren Knight
  • 10. Sexy Big Pants Warren Knight
  • 11. 5 Types of Content Marketing 1. Thought Leadership 2. Brand Publishing 3. Education Content 4. Product Descriptions 5. SEO Warren Knight
  • 12. Stage 1. Know yourself Objectives Goals Brand Identity Key Message Influencers Warren Knight
  • 13. Stage 2. Customers 6 human needs Solve a problem Unique Certainty GrowthVariety Stimulate Significance Love Connect Knowledge Share Contribution Warren Knight
  • 14. Stage 3. Know your content Analyse gaps Define topics Key message User goal Keyword research Warren Knight
  • 15. Stage 4. Have a plan Warren Knight Define tactics Resource Channels KPI’s Set calendar
  • 16. Apply your strategy: Power of sharing content Warren Knight
  • 17. Content is King: Lead generation Content Marketing 34.6% Social Media 24.7% SEO 14.6% Email 10.6% Mobile 9.2% Paid Advertising 6.4% Warren Knight
  • 18. What challengers are you facing? Warren Knight Investment Business Growth Funding Planning & Development Management Leadership Grants: Innovation Personal Branding
  • 19. Warren Knight Warren Knight @wvrknight www.warrenknight.co.uk warren@warrenknight.co.uk 020 8123 3730 How can I help?

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