Social Media: Managing Legal Risks by Fox Williams

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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Social Media: Managing Legal Risks by Fox Williams

  1. 1. Social Media: Managing Legal Risks Nigel Miller, Fox Williams LLP, London 27 November 2013
  2. 2. You tweeted WHAT?!
  3. 3. John Brown @brownbare Follow @HabitatUK Naughty, money-grabbing furniture outlet. Bad bad bad. Now I’m glad I can’t afford your overpriced Ikea replicas 23 June 09
  4. 4. Follow #WaitroseReasons I shop at Waitrose because … I think food must automatically be better if it costs three times as much Waitrose @Waitrose Follow Thanks again for all the #waitrosereasons tweets. We really did enjoy the genuine and funny replies. Thanks for making us smile. 20 September 12
  5. 5. Brand impersonation and spoofing Monitoring third party sites Brand impersonation Brand defamation Disgruntled customers Counterfeiting Infringement of IP Responding to a crisis Check terms of use and takedown policies Use of disclaimers Legal action as last resort
  6. 6. Legal and Regulatory Compliance Compliance with platform T&Cs Defamation Data Protection IP infringement Sales promotions and competitions Consumer Protection from Unfair Trading Regs CAP Code, enforced by the ASA Criminal offences
  7. 7. Paul Chambers @paulchanmbers Follow Crap! Robin Hood Airport is closed. You've got a week and a bit to get your shit together otherwise I am blowing the airport sky high!!
  8. 8. Employee issues Recruitment Loss of productivity Brand slagging Confidential information Ownership of followers / friends / contacts
  9. 9. Social Media Policy Protect your brands Set up terms of use Allocate responsibility Educate your staff Monitor third party content When something goes wrong, deal with it promptly, openly, honestly and sensitively Cyber-liability insurance
  10. 10. Thank you Nigel Miller Fox Williams LLP nmiller@foxwilliams.com 020-7614 2504 @nigelmiller

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