On & Off Line Relationship by Henry Lewington
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On & Off Line Relationship by Henry Lewington

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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On & Off Line Relationship by Henry Lewington On & Off Line Relationship by Henry Lewington Presentation Transcript

  • + The relationship between OFF and ON Line The Old Order Changes. Maximise resources on and offline.
  • + Our aims in the next 30 mins.  Who is our audience online. Who are we missing?  Tools for improving performance  Increase the data sources  The way forward.
  • + Outside the digital bubble. 120 100 16-24 25-34 35-44 45-54 55-64 65-74 75+ All 80 60 40 20 0 Within last 3 months More than 3 months ago
  • + Who is not digital?
  • + Digital/Non-Digital – In between. The frustrated
  • + The High Street Environment.
  • + High Street vs Online.
  • + Tools which bridge Online and offline with data.
  • + What does walkbase do?
  • + What are the benefits of Walkbase?
  • + Impact online?
  • + Impact offline?
  • + Apply Online methodologies …Offline.
  • + Apply Online methodologies …Offline.
  • + Reporting in real time.
  • + Monitor dwell time, dept by dept.
  • + Track store movements & Monitor KPI’s.  Customer Acquisition  In store behaviours  Customer Loyalty  Staffing  Sales potential
  • + What does KingofShops do?  Increase Footfall Offline  Attribute Revenue to website traffic channels or campaigns  Generate trackable revenue from customers who are less likl;ey to buy online.  Maximise Revenue from web traffic.  Better use in store sales time
  • + Improve Efficiencies.  Once again applying online methodology to drive offline sales.  Attribute sales to channels  Optimise channel and appt offerings to maximise performance
  • + Premiere Service needs.  Customers who specifiy a service need spend more ins store.  Spend rises again if they are given a personal service.
  • + Who benefits?  Marketing Depts  Store Managers  Customers
  • + Reporting on Revenue
  • + Reporting on event availability?
  • + Attendance Reporting?
  • + Gather data?
  • + Increase website engagement
  • + Summary On vs Off Line Debate • Declining Sales on High St Frustrated Customer Base • Buys less Tools provide Functionality & Data • More Efficient use of resources Customers Spend more • Profits Rise High Street plays to it’ strengths. • Repeat Business