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#PORM 
Personal Online Reputation Management
@AlexiaL
#PORM
Why do we
need to rock
at being
#PORM stars?
We
speak…
work…
shop…
date…
…LIVE online
Why might
someone
check you out
online?
•  They’ve met you
•  They’re going to meet you
•  They’ve heard about you
•  They’ve read about you
•  They’ve seen your ...
82% of employers look up
candidates on social media
88%

25%

8%

64% reject a job application after
viewing a candidate’s...
What does Google say about you?
Your online presence
needs to reflect,
support and enhance
your worldly presence
#PORM
@AlexiaL
Tru
What is
“reputation”
anyway?
“Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree is the real thing.” ...
rand
nal b
erso
P

“Character is like a tree and reputation
like its shadow. The shadow is what
we think of it; the tree i...
It’s what this lot think of you
What you SAY
&
what
you
DO
How is ONLINE Reputation different?
You create the content!
It’s all up to you!
You’re in total control
of your online
reputation because
YOU create the
content #PORM
@AlexiaL
10 ways
to rock at
being a
#PORM star
1

Get a
#PORM
name
iD
Make it easy for
people to FIND you,
CONNECT with you
and REMEMBER you
#PORM
@AlexiaL
2

Make the
most of
your assets
Use 
your
talents 
& your
strengths
3
Get sticky
It’s all about the
conversation
Are you
engaging…

… or watching
from
the sidelines?
4
Go where
the action is
Where &
how
should you
spend
your time?
Know WHO you 
want to engage with
and WHERE they 
hang out online 
#PORM
@AlexiaL
5
Stay on top…
Use Google alerts to stay on top of
when new mentions appear online
… but go
deep
Use pipl to search the deep web to see
the harder to find content about you
6

Know what
you want
Being strategic about
your online presence
will save you heaps
time and trouble
#PORM
@AlexiaL
7
Keep it up
Be consistent
8

Get your
story
straight
Your bio is the hook
that makes people
want to find out more
about you. Get it right!
#PORM
@AlexiaL
9

Don’t
be a d*ck
You’re argumentative…
…rude…

…whinging…

…angry…
You’re always venting
frustrations
You need to have
the last word
Clearing your head
trash allows the real,
nicer, calmer, stressfree you to show up
#PORM
@AlexiaL
10

Don’t fake
it
Be real. 
Be you. 
Be nice. 
#PORM
@AlexiaL
You can’t
build a
reputation
on what
you're
going to do.
HENRY FORD
@AlexiaL
#PORM
www.alexialeachman.com
Any
Questions?
www.alexialeachman.com
How To Be A #PORM Star by Alexia Leachman
How To Be A #PORM Star by Alexia Leachman
How To Be A #PORM Star by Alexia Leachman
How To Be A #PORM Star by Alexia Leachman
How To Be A #PORM Star by Alexia Leachman
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How To Be A #PORM Star by Alexia Leachman

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

Published in: Marketing, Technology, Business
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Transcript of "How To Be A #PORM Star by Alexia Leachman "

  1. 1. #PORM Personal Online Reputation Management
  2. 2. @AlexiaL #PORM
  3. 3. Why do we need to rock at being #PORM stars?
  4. 4. We speak… work… shop… date… …LIVE online
  5. 5. Why might someone check you out online?
  6. 6. •  They’ve met you •  They’re going to meet you •  They’ve heard about you •  They’ve read about you •  They’ve seen your Tweet / FB / LinkedIn status •  They’re thinking of hiring you •  They’re thinking of investing in your business •  They’re thinking of doing business with you •  You’re going on a date with them •  They’re your peers keeping tabs on you
  7. 7. 82% of employers look up candidates on social media 88% 25% 8% 64% reject a job application after viewing a candidate’s social media
  8. 8. What does Google say about you?
  9. 9. Your online presence needs to reflect, support and enhance your worldly presence #PORM @AlexiaL
  10. 10. Tru
  11. 11. What is “reputation” anyway?
  12. 12. “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” " Abraham Lincoln
  13. 13. rand nal b erso P “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” " Abraham Lincoln
  14. 14. It’s what this lot think of you
  15. 15. What you SAY & what you DO
  16. 16. How is ONLINE Reputation different?
  17. 17. You create the content!
  18. 18. It’s all up to you!
  19. 19. You’re in total control of your online reputation because YOU create the content #PORM @AlexiaL
  20. 20. 10 ways to rock at being a #PORM star
  21. 21. 1 Get a #PORM name
  22. 22. iD
  23. 23. Make it easy for people to FIND you, CONNECT with you and REMEMBER you #PORM @AlexiaL
  24. 24. 2 Make the most of your assets
  25. 25. Use your talents & your strengths
  26. 26. 3 Get sticky
  27. 27. It’s all about the conversation
  28. 28. Are you engaging… … or watching from the sidelines?
  29. 29. 4 Go where the action is
  30. 30. Where & how should you spend your time?
  31. 31. Know WHO you want to engage with and WHERE they hang out online #PORM @AlexiaL
  32. 32. 5 Stay on top…
  33. 33. Use Google alerts to stay on top of when new mentions appear online
  34. 34. … but go deep
  35. 35. Use pipl to search the deep web to see the harder to find content about you
  36. 36. 6 Know what you want
  37. 37. Being strategic about your online presence will save you heaps time and trouble #PORM @AlexiaL
  38. 38. 7 Keep it up
  39. 39. Be consistent
  40. 40. 8 Get your story straight
  41. 41. Your bio is the hook that makes people want to find out more about you. Get it right! #PORM @AlexiaL
  42. 42. 9 Don’t be a d*ck
  43. 43. You’re argumentative… …rude… …whinging… …angry… You’re always venting frustrations You need to have the last word
  44. 44. Clearing your head trash allows the real, nicer, calmer, stressfree you to show up #PORM @AlexiaL
  45. 45. 10 Don’t fake it
  46. 46. Be real. Be you. Be nice. #PORM @AlexiaL
  47. 47. You can’t build a reputation on what you're going to do. HENRY FORD
  48. 48. @AlexiaL #PORM www.alexialeachman.com
  49. 49. Any Questions? www.alexialeachman.com
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