Hitting The Mark by Skip Fidura
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Hitting The Mark by Skip Fidura

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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Hitting The Mark by Skip Fidura Hitting The Mark by Skip Fidura Presentation Transcript

  • HITTING THE MARK HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS? dotMailer.co.uk/retail @SkipFidura
  • 60 global brands…that you can outdo Average score 73% Brands were legally compliant Calls to action were compelling Propositions were strong But… Emails weren’t shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive @SkipFidura
  • Sign up @SkipFidura
  • Follow up
  • Follow up @SkipFidura
  • Credibility @SkipFidura
  • Deliverability @SkipFidura
  • Images @SkipFidura
  • Images @SkipFidura
  • ALT text
  • Rendering @SkipFidura
  • Link to web version @SkipFidura
  • Personalisation
  • Personalisation @SkipFidura
  • The offer @SkipFidura
  • Mobile @SkipFidura
  • Mobile
  • Tying It All Together @SkipFidura
  • Landing page
  • Unsubscribe @SkipFidura
  • Subject lines @SkipFidura
  • Subject lines: language @SkipFidura
  • Follow: @dotMailer Download: dotMailer.co.uk/retail