HITTING THE MARK
HOW DO YOU STACK UP AGAINST
THE WORLD’S LARGEST RETAILERS?
dotMailer.co.uk/retail
@SkipFidura
60 global brands…that you can outdo
Average score 73%
Brands were legally
compliant
Calls to action were
compelling
Propos...
Sign up

@SkipFidura
Follow up
Follow up

@SkipFidura
Credibility

@SkipFidura
Deliverability

@SkipFidura
Images

@SkipFidura
Images

@SkipFidura
ALT text
Rendering

@SkipFidura
Link to web version

@SkipFidura
Personalisation
Personalisation

@SkipFidura
The offer

@SkipFidura
Mobile

@SkipFidura
Mobile
Tying It All Together

@SkipFidura
Landing page
Unsubscribe

@SkipFidura
Subject lines

@SkipFidura
Subject lines: language

@SkipFidura
Follow: @dotMailer
Download: dotMailer.co.uk/retail
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Hitting The Mark by Skip Fidura

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

Published in: Marketing, Business, Technology
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Transcript of "Hitting The Mark by Skip Fidura"

  1. 1. HITTING THE MARK HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS? dotMailer.co.uk/retail @SkipFidura
  2. 2. 60 global brands…that you can outdo Average score 73% Brands were legally compliant Calls to action were compelling Propositions were strong But… Emails weren’t shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive @SkipFidura
  3. 3. Sign up @SkipFidura
  4. 4. Follow up
  5. 5. Follow up @SkipFidura
  6. 6. Credibility @SkipFidura
  7. 7. Deliverability @SkipFidura
  8. 8. Images @SkipFidura
  9. 9. Images @SkipFidura
  10. 10. ALT text
  11. 11. Rendering @SkipFidura
  12. 12. Link to web version @SkipFidura
  13. 13. Personalisation
  14. 14. Personalisation @SkipFidura
  15. 15. The offer @SkipFidura
  16. 16. Mobile @SkipFidura
  17. 17. Mobile
  18. 18. Tying It All Together @SkipFidura
  19. 19. Landing page
  20. 20. Unsubscribe @SkipFidura
  21. 21. Subject lines @SkipFidura
  22. 22. Subject lines: language @SkipFidura
  23. 23. Follow: @dotMailer Download: dotMailer.co.uk/retail
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