Fake Fans: A Huge Social Media Mistake by Andrew Grill

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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Fake Fans: A Huge Social Media Mistake by Andrew Grill

  1. 1. Fake Fans: A Huge Social Media Mistake Andrew Grill @AndrewGrill Global Partner, Social Business @IBM
  2. 2. Channel 4: “Celebs, Brands and Fake Fans” 5th August 2013 social.bz/fakefans
  3. 3. Social media is just like real life!
  4. 4. “Social media is the best piece of market research you never commissioned”
  5. 5. Customer Decision Journey - old June 2009 issue of McKinsey Quarterly, David Court social.bz/cdj
  6. 6. Customer Decision Journey - new The loyalty loop exists as a result of the social channel June 2009 issue of McKinsey Quarterly, David Court social.bz/cdj
  7. 7. BBC 3: The revolution will be televised Episode 4 “Can I Be your friend?” http://lc.tl/bmf social.bz/bmf
  8. 8. social.bz/cbp
  9. 9. Peter Steiner published by The New Yorker on July 5, 1993
  10. 10. @SantiagoSwallow social.bz/faker 14
  11. 11. social.bz/faker 15
  12. 12. social.bz/faker 16
  13. 13. social.bz/faker
  14. 14. social.bz/faker
  15. 15. Top Tips • Don’t buy followers and likes • Don’t game the system – we’re watching • Build genuine fans and your audience will follow • Treat social as a conversation not a channel • The “pub test” 22
  16. 16. Let’s Connect! Andrew Grill @AndrewGrill Global Partner, Social Business @IBM Contact via grill.im

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