Naked Wines: A Truly Social Business: Eamon FitzGerald

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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Naked Wines: A Truly Social Business: Eamon FitzGerald

  1. 1. A truly social business @NakedWines @grape_escape
  2. 2. What’s next? Where will growth come from?
  3. 3. We believe: The biggest engine of future growth will be… …The Social Business
  4. 4. Here’s why you should take it seriously… Wine Not wine We are PAYING to be sold to.
  5. 5. In four-and-a-bit years, we have… Acquired 500,000 new customers…
  6. 6. Invested over £40m into independent winemakers
  7. 7. Shipping over 25,000 bottles of wine… a day!
  8. 8. Grew sales by 54% in 2012
  9. 9. And we’re profitable.
  10. 10. While competing against…
  11. 11. How?
  12. 12. Carmen Stevens - First black woman to graduate from winemaking school in South Africa - Angels got together to raise £120K in 8 hours - Her dream came true to be her own boss and make wines under her own name
  13. 13. Katie Jones - Vandals destroyed her entire white vintage while she was at a wine fair in March - One month later, 2,500 Angels raised £200,000 in 5 hours to get her back in business
  14. 14. Why do we do it? Vicious Circle Virtuous Circle Suppliers • Screw suppliers into the ground in search for lower prices • Pass selling costs onto suppliers • Invest in suppliers so they can improve quality • Remove selling costs Customers • Identify best customers – and • Best deals to best then fleece them customers Staff • Outsource, downsize, rightsize • Make all staff shareholders – so that they share in the value they create
  15. 15. And we’re not alone
  16. 16. We involve our customers in everything we do
  17. 17. 5 take-away learnings 1. Become an Angel 2. Try not selling 3. Be authentic 4. Admit when things go wrong 5. Invest in talent, not sales
  18. 18. A festive freebie… - Get £40 off your first order of £49.99 or more www.nakedwines.com/digitalmarke tingshow
  19. 19. And finally, could you use… £100,000 …of free wine to help you sell what you sell? eamon.fitzgerald@nakedwines.com

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