How would you describe most
branded content you see?
So What Is Content Marketing?
An editorially led marketing activity created in
a brands’ name that either entertains or
informs the target audience in a way that puts
the brand sell second to the relevance of the
content but is always looking to drive
marketing and business results
The important points…
Entertains or informs the target audience
Puts the brand sell second
Drive marketing and business results
Are you more likely to buy, or
consider a brand having seen
relevant and well produced content?
Have you ever done any of the following
after seeing a piece of branded content?
Liked a brand on
Followed a brand on
Visited a brand
Visited a high street
None of these 28.3%