Transcript of "Increasing Conversion with Valuable Data by Marc Downer"
INCREASING CONVERSION WITH VALUABLE DATA
WHO AM I?
Head of User Experience,
• 6+ Years Industry Experience working with
clients such as Thomson Reuters, Comet,
Silverstone, Camelot, L’oreal, etc..
• Growing importance and influence
within a fully integrated agency, agile
project delivery, iterative approach,
collaboration with every department
• 5 years ago Pancentric understood
the importance of user centred
• Run upfront discovery sessions
WHAT MAKES ME TICK
• Customer behaviour
• Getting into the minds of the customer
• Making customers experiences great!
DO YOU KNOW WHAT YOUR USERS
ARE REALLY DOING ON YOUR SITE?
CALLED IN TO
3 OUT OF THE
4 PUMPS WERE
The solution to the
problem was easy, to
fill the pumps.
A LOT OF
ISSUES ARE THIS
EASY TO FIX.
Most conversion issues do not require
large re-designs or development. Most of
the time it could be to a name on a
button, it could be the placement of a
form or an error with a particular
Carrying out this crucial insight will
find these issues and fix them!
Talk to me after I will be
at stand number D60