The Future of Immersive Content by Henry Stuart

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

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The Future of Immersive Content by Henry Stuart

  1. 1. THE FUTURE OF IMMERSIVE CONTENT Henry Stuart
  2. 2. CONTENTS • • • • • My background Why does immersive content matter? Immersive content in the past Immersive content in the present Immersive content of the future GAIN PERSPECTIVE
  3. 3. MY BACKGROUND - Henry Stuart GAIN PERSPECTIVE
  4. 4. WHAT IS IMMERSIVE CONTENT? • “A computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds.” • Taking real-life offline moments online TAKING OFFLINE ONLINE
  5. 5. WHAT’S HAPPENING NOW? • • • Kick Starter ! Gizmodo ! APPS GAIN PERSPECTIVE
  6. 6. WHY DOES IMMERSIVE CONTENT MATTER 1. Static content is not interactive ! 2. The rise of the tablet/smartphone ! 3. Vastly increased dwell times over traditional digital media ! 4. Interactive/immersive content is far more likely to go viral - novelty factor ! 5. Publishers actively looking for more unique/interactive content ! 6. Brands investing in digital innovation ! 7. Easily sharable, built for a social media savvy audience GAIN PERSPECTIVE
  7. 7. IMMERSIVE CONTENT IN THE PAST • • What we expected… What we got - ‘Virtual Tours’ iPix JAVA QTVR GAIN PERSPECTIVE
  8. 8. IMMERSIVE CONTENT NOW • Google ! • 360 Photography • Evian, Jaguar, Paddy Power, Twitter, Rolls-Royce… ! • Virtual Tours/Interactive Mapping • Westfield, Visit London, Sony Music, Sunseeker, Ideal Home Show… ! • 360 Video/Live Streaming • • TopGear, St Paul’s Time-Lapse, London Rib Voyages, BMW, Wimbledon… ! 360 CGI • Renault, Lexus, C4 Sarah Beeny… ! • GigaPixel Images • Royal Wedding, Adidas, Red Bull… GAIN PERSPECTIVE
  9. 9. THE FUTURE OF IMMERSIVE CONTENT • VR Headsets - the Oculus Rift ! • Second screen viewing ! • Live streaming 360 video ! • Other immersive products GAIN PERSPECTIVE
  10. 10. GAIN PERSPECTIVE
  11. 11. FIVE THINGS TO TAKE AWAY 1. ! 2. ! 3. ! 4. ! 5. Immersive content is about to go mass market Really enjoyable for the user Big brands are investing in Immersive and enjoying success Huge brand engagement potential Easy and desirable to share GAIN PERSPECTIVE
  12. 12. Thank You! Say hello: henry@visualise.com ! Tweet us: @visualise360 ! See the examples: visualise.com GAIN PERSPECTIVE

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