Ted And Alan 15th June Digital Leap Opener

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Ted Hart and Alan Clayton at Digital Leap 09

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  • Ted And Alan 15th June Digital Leap Opener

    1. 1. What is the leap?
    2. 2. 1994
    3. 4. The biggest coincidence The World Wide Web Consortium (W3C) founded by Tim Berners-Lee
    4. 5. Culture changed forever
    5. 6. 1993 ½
    6. 7. 1994
    7. 8. The 1994 coincidence People with a hunger for communication and knowledge Digital communications technology
    8. 9. 2009 ½ People with a hunger for communication and knowledge Digital communications technology The Digital Leap
    9. 10. Technology AND people The Digital Leap is
    10. 11. Presented By: <ul><li>Ted Hart </li></ul><ul><li>ACFRE </li></ul><ul><li>President and CEO of tedhart.com </li></ul><ul><li>Creator, p2pfundraising.org </li></ul><ul><li>Founder ePhilanthropy Found. </li></ul><ul><li>Founder GreenNonprofits.Org </li></ul>©2009 Ted Hart
    11. 12. Online Fundraising +        Social Networking ====================== People to People (P2P) Fundraising The Equation People to People (P2P) Fundraising – Fundraising that is inspired by charities but is initiated or untaken by people connecting with their family, friends and colleagues to raise money for the causes they support. ©2009 Ted Hart
    12. 13. P2Pfundraising.org <ul><li>Virtual Seminars </li></ul><ul><li>Boards </li></ul><ul><li>Communications </li></ul><ul><li>ePhilanthropy </li></ul><ul><li>Nonprofit Law </li></ul><ul><li>Fundraising </li></ul><ul><li>Volunteer Management </li></ul>Live Training New Book Online Forums Newsletter The Next Generation of ePhilanthropy
    13. 14. Organization Existing Members People to People Fundraising Where Fundraising and Social Networking Meet ©2009 Ted Hart Peers Peers Peers Peers Peers Peers
    14. 15. The Aunt Mable Effect ©2009 Ted Hart
    15. 16. The Future Is Now Then… Now. Thank you Bryan Miller and Optimus (France) ©2009 Ted Hart Identify and Mobilize
    16. 17. You Have 10 Seconds……. ©2009 Ted Hart
    17. 18. <ul><li>Rule #1: Don't become invisible </li></ul><ul><ul><ul><li>If you build it, they won’t just come. Building an online brand is just as important and just as difficult as building an off-line brand. </li></ul></ul></ul>10 Rules For Online Success ©2009 Ted Hart
    18. 19. <ul><li>Rule #2: It takes &quot;know how&quot; and vision </li></ul><ul><ul><ul><li>Your organization’s website is a marketing and fundraising tool. NOT A TECHNOLOGY TOOL. Fundraisers and marketers need to be driving the content, not the web developer. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    19. 20. <ul><li>Rule #3: It’s all about the donor </li></ul><ul><ul><li>Put the Donor First! Know your contributors. </li></ul></ul><ul><ul><li>Allow donors to tell you what they want to see. </li></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    20. 21. <ul><li>Rule #4: Keep savvy donors, stay fresh & current </li></ul><ul><ul><ul><li>Make online giving enjoyable and easy. Give the donor options. Use the latest technology. Show your donor how their funds are being used. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    21. 22. <ul><li>Rule #5: Integrate into everything you do </li></ul><ul><ul><ul><li>Your website alone will do nothing. Every activity you have should drive traffic to your site. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    22. 23. <ul><li>Rule #6: Explore Social Networking </li></ul><ul><ul><ul><li>Hundreds of millions of people around the world are active participants in social networking. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    23. 24. Key Trends Driving Social Networking <ul><li>Power is moving from institutions to communities </li></ul><ul><li>Business innovation is shifting to bottom-up model </li></ul><ul><li>Value is shifting from ownership to experiences </li></ul><ul><li>User generated content, reliance on viral marketing </li></ul>SOURCE: Forrester Research Social Computing: How Networks Erode Institutional Power, And What to Do About It Feb 2006 ©2009 Ted Hart
    24. 25. <ul><li>Rule #7: Ethics, privacy and security are not buzzwords </li></ul><ul><ul><ul><li>Many donors are just now deciding to make their first online contribution. They will expect that your organization maintains the highest standards of ethics, privacy and security. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    25. 26. <ul><li>Rule #8: It takes the Internet to build a community </li></ul><ul><ul><ul><li>Many nonprofits (particularly smaller ones) lack the resources to communicate effectively. The Internet offers the opportunity to cost effectively build a community of supporters. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    26. 27. <ul><li>Rule #9: Success online means being targeted </li></ul><ul><ul><ul><li>The website alone is not enough. You must target your audience and drive their attention to the wealth of information and services offered by your website. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    27. 28. <ul><li>Rule #10: ePhilanthropy is more than just e-money </li></ul><ul><ul><ul><li>ePhilanthropy is a tool to be used in your fund raising strategy. IT SHOULD NOT be viewed as quick money. There are no short cuts to building effective relationships. But the Internet will enhance your efforts. </li></ul></ul></ul>©2009 Ted Hart 10 Rules For Online Success
    28. 29. People behave differently online
    29. 30. There is nowhere to hide
    30. 31. There is nowhere to hide
    31. 32. There is nowhere to hide
    32. 33. Instant feedback
    33. 34. Instant feedback
    34. 35. Building a movement
    35. 36. Building a movement: the rest of us <ul><li>Broadcast branding doesn’t work </li></ul><ul><li>Bottom up </li></ul><ul><li>Time span limited </li></ul><ul><ul><li>create urgency </li></ul></ul><ul><li>Peer to peer </li></ul><ul><li>Engage then ask </li></ul><ul><li>Interactive </li></ul><ul><li>Constantly change and refresh </li></ul><ul><ul><li>minutes not weeks </li></ul></ul><ul><li>Create buzz on and off-line </li></ul><ul><li>Old ways of measuring don’t work </li></ul>
    36. 37. A movement not a charity campaign
    37. 38. A movement not a charity campaign
    38. 39. Embedded peer to peer tool
    39. 40. Driven off-line too
    40. 41. The buzz? All it needs is an ….
    41. 42. Meet Obama for real people!
    42. 43. One key message It’s not about you
    43. 44. Now Go Leap!

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