SEO 101 - Search Engine Optimization Basics

1. SEO 101
Search Engine Optimization Basics

2. Slides & Other Lessons
Slides from this presentation can be found at:
http://digitalkeydesign.com/resources/SEO/seo-101.html

3. Disclaimer
Warning!

4. Overview of Topics
• Onsite Optimization
• Basic Link Building
• Social SEO

5. Onsite – Page errors
Check to make sure your site is error free:
• http://validator.w3.org/
• http://jigsaw.w3.org/css-validator

6. Onsite - META Tags
Meta elements are the HTML or XHTML <meta … > element used to
provide structured metadata about a Web page. Multiple elements
are often used on the same page: the element is the same, but its
attributes are different. Meta elements can be used to specify page
description, keywords and any other metadata not provided through
the other head elements and attributes.

7. META Tags
Meta Name Code
• <meta name=“title" content=“My
• Title Tag Page Title" >
• <meta name=“description"
• Description Tag content=“My Page Description" >
• Keywords Tag • <meta name=“keywords"
content=“Keyword1, keyword2, keyw
• Robots Tag - Index, Follow ord3" >
• <meta name=“robots"
content=“index, follow" >
• <meta name=“GOOGLEBOT"
content=“index, follow" >

8. META Title
A Good Title Strategy
1 Length
2 Keywords
3 Branding

9. Title - Length
Shorter is Better

10. Title - Keywords
A good Title contains the keyword or
keywords.

11. Title - Branding
A good Title contains your company
branding.

12. Title – Good Example
Keyword 1 & Keyword 2 – Company Name
Ranked #1 for: “Flat Screen TV”

13. Keywords
Keywords Rule: Target 2-3 specific
keywords per page.
Exception: Home Page – Target 3-5
keywords on your website home
page.

14. Link Building 101
•Friends, Family, Business Contacts
•Search Engines & Local Directories
•Social Media Outlets

15. Links – Friends, Family, & Business
Some of the easiest and best link to obtain
are from your friends, family members and
personal business contacts.
To get these links, simply pick up the phone
or ask them in person!

16. Links – Search Engines & Local
Directories
Google – google.com
Yahoo – yahoo.com
Bing! – bing.com
Ask.com UrbanSpoon.com
HotBot.com Yelp.com
Lycos.com MerchantCircle.com
DuckDuckGo.com CitySearch.com
Baidu.com

17. Links – Social Media
Facebook – facebook.com
MySpace – myspace.com
Google Plus – plus.google.com
Twitter – twitter.com
LinkedIn – linkedin.com
Pinterest – Pinterest.com
Blogger – Blogger.com
YouTube – youtube.com
Don’t forget to ask your Friends, Family, and Business Contacts to share your
Social Pages across these platforms once set up!

18. Social Media - Objectives
•1. Build Audience
•2. Generate Great Content
•3. Interact with Audience

19. Social Media – Build Audience
Encourage your customers, friends, family, business
contacts, and everyone else in the world to
like, friend, follow, +1 you across all of your Social
Platforms.
•Add your Social Sites Addresses to Business cards, email Footers,
and all Marketing Material.
•Add Easy 1 click buttons on your websites home page and contact page.
•Tell People in Person, on the Phone, and in email “You can find me on….”
”Like my page at…” “Follow my blog/feed by …”
•Ask your current friends, fans, follows, etc to share on their
page, feed, blog, post, etc….

20. Social Media - Content
1. Don’t Spam
2. Post relevant updates and useful information
3. Post about upcoming sales and specials to give your follows
an early notice and friendly reminder
4. Post and share other industry related topics, news, and
trends.
5. Best Content: Pictures and Videos of you, your customers
, and your product, them using product, and being
happy/having fun!
Great Read – Facebook 101 for Business
http://blog.digitalkeydesign.com/2012/02/business-facebook-101.html

21. Social Media - Interaction
Interact with your fans personally and create a community for your
fans to engage with your brand online.
•Respond to comments – Good and Bad!
•Ask questions and respond to your feed back.
•Create Polls, raffles, give-a-ways, and special
offers for fans/follows only.
•Do more of what works (people like).
•Do Less what doesn’t work (people don’t like).

22. Digital Key Design
Website – http://digitalkeydesign.com
Blog – http://blog.digitalkeydesign.com
Facebook – http://facebook.com/digitalkeydesign
Twitter – http://twiter.com/digitalkdesign
Google+ - http://plus.google.com/112311863083065426925/posts
LinkedIn - http://www.linkedin.com/company/digital-key-design
E Mail: info@digitalkeydesign.com

23. Slides & Other Lessons
Slides from this presentation can be found at:
http://digitalkeydesign.com/resources/SEO/seo-101.html

24. The End
Thank You
-Digital Key Design
http://digitalkeydesign.com