SEO 101 - Search Engine Optimization Basics

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SEO 101 - Search Engine Optimization Basics

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  • 1. SEO 101Search Engine Optimization Basics
  • 2. Slides & Other LessonsSlides from this presentation can be found at: http://digitalkeydesign.com/resources/SEO/seo-101.html
  • 3. DisclaimerWarning!
  • 4. Overview of Topics• Onsite Optimization• Basic Link Building• Social SEO
  • 5. Onsite – Page errorsCheck to make sure your site is error free:• http://validator.w3.org/• http://jigsaw.w3.org/css-validator
  • 6. Onsite - META TagsMeta elements are the HTML or XHTML <meta … > element used toprovide structured metadata about a Web page. Multiple elementsare often used on the same page: the element is the same, but itsattributes are different. Meta elements can be used to specify pagedescription, keywords and any other metadata not provided throughthe other head elements and attributes.
  • 7. META TagsMeta Name Code • <meta name=“title" content=“My• Title Tag Page Title" > • <meta name=“description"• Description Tag content=“My Page Description" >• Keywords Tag • <meta name=“keywords" content=“Keyword1, keyword2, keyw• Robots Tag - Index, Follow ord3" > • <meta name=“robots" content=“index, follow" > • <meta name=“GOOGLEBOT" content=“index, follow" >
  • 8. META Title A Good Title Strategy1 Length2 Keywords3 Branding
  • 9. Title - LengthShorter is Better
  • 10. Title - KeywordsA good Title contains the keyword orkeywords.
  • 11. Title - BrandingA good Title contains your companybranding.
  • 12. Title – Good ExampleKeyword 1 & Keyword 2 – Company Name Ranked #1 for: “Flat Screen TV”
  • 13. KeywordsKeywords Rule: Target 2-3 specifickeywords per page.Exception: Home Page – Target 3-5keywords on your website homepage.
  • 14. Link Building 101•Friends, Family, Business Contacts•Search Engines & Local Directories•Social Media Outlets
  • 15. Links – Friends, Family, & Business Some of the easiest and best link to obtain are from your friends, family members and personal business contacts. To get these links, simply pick up the phone or ask them in person!
  • 16. Links – Search Engines & Local DirectoriesGoogle – google.comYahoo – yahoo.comBing! – bing.com Ask.com UrbanSpoon.com HotBot.com Yelp.com Lycos.com MerchantCircle.com DuckDuckGo.com CitySearch.com Baidu.com
  • 17. Links – Social MediaFacebook – facebook.comMySpace – myspace.comGoogle Plus – plus.google.comTwitter – twitter.comLinkedIn – linkedin.comPinterest – Pinterest.comBlogger – Blogger.comYouTube – youtube.comDon’t forget to ask your Friends, Family, and Business Contacts to share yourSocial Pages across these platforms once set up!
  • 18. Social Media - Objectives•1. Build Audience•2. Generate Great Content•3. Interact with Audience
  • 19. Social Media – Build Audience Encourage your customers, friends, family, business contacts, and everyone else in the world to like, friend, follow, +1 you across all of your Social Platforms.•Add your Social Sites Addresses to Business cards, email Footers, and all Marketing Material.•Add Easy 1 click buttons on your websites home page and contact page.•Tell People in Person, on the Phone, and in email “You can find me on….””Like my page at…” “Follow my blog/feed by …”•Ask your current friends, fans, follows, etc to share on theirpage, feed, blog, post, etc….
  • 20. Social Media - Content1. Don’t Spam2. Post relevant updates and useful information3. Post about upcoming sales and specials to give your follows an early notice and friendly reminder4. Post and share other industry related topics, news, and trends.5. Best Content: Pictures and Videos of you, your customers , and your product, them using product, and being happy/having fun! Great Read – Facebook 101 for Business http://blog.digitalkeydesign.com/2012/02/business-facebook-101.html
  • 21. Social Media - InteractionInteract with your fans personally and create a community for yourfans to engage with your brand online.•Respond to comments – Good and Bad!•Ask questions and respond to your feed back.•Create Polls, raffles, give-a-ways, and specialoffers for fans/follows only.•Do more of what works (people like).•Do Less what doesn’t work (people don’t like).
  • 22. Digital Key DesignWebsite – http://digitalkeydesign.comBlog – http://blog.digitalkeydesign.comFacebook – http://facebook.com/digitalkeydesignTwitter – http://twiter.com/digitalkdesignGoogle+ - http://plus.google.com/112311863083065426925/postsLinkedIn - http://www.linkedin.com/company/digital-key-design E Mail: info@digitalkeydesign.com
  • 23. Slides & Other LessonsSlides from this presentation can be found at:http://digitalkeydesign.com/resources/SEO/seo-101.html
  • 24. The End Thank You -Digital Key Designhttp://digitalkeydesign.com