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Web Economics for news

by Kyle Kim on Jan 18, 2010

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A presentation explaining why using traditional business models for online news sites don't work.

A presentation explaining why using traditional business models for online news sites don't work.

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digital journalism news radio advertising onine newspaper business model news sites web economics journalism print broadcast traditional systems company revenue

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And I’ll be sharing information on why traditional revenue streams used in newsprint doesn’t work so well for the online platform.
In the January of 2009 about 10 other students went to New York City in a program that focused on contemporary issues impacting media in the US. During one of our free times, a group of us took the red line from the upper-west side of Manhattan to mid-town, smack dab in the middle of Times Square.We were walking around getting a little taste of the Big Apple when I saw the Virgin Megastore. There were posters that covered their entrance windows indicating big sales. Well, it turns out it wasn’t on after that they would announce they are going out of business.In the January of 2009 about 10 other students went to New York City in a program that focused on contemporary issues impacting media in the US. During one of our free times, a group of us took the red line from the upper-west side of Manhattan to mid-town, smack dab in the middle of Times Square.We were walking around getting a little taste of the Big Apple when I saw the Virgin Megastore. There were posters that covered their entrance windows indicating big sales. Well, it turns out it wasn’t on after that they would announce they are going out of business.
Primary way newspapers make money is through advertisements. Around 80% of a papers entire revenue source is from ads.The internet is a bad platform for ads.
Higher demand = cheaper production costs and increase in profit
More traffic = increase in bandwidth = higher costsDemand is still there and growing, but profits made can’t outweigh the cost to increase in costs
Growing audience in the hundreds of millions
Yet Google’s YouTube is losing hundreds of millions of dollars every year, But since Google can afford to shrug off the losses since it is making considerable profits through its other services.NBC Universal’s Hulu is just barely scraping to be considered any kind of money making success.
http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/http://news.cnet.com/8301-1023_3-10433893-93.html

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Web Economics for news — Webinar Transcript

News
and the
internet
Why traditional revenue streams
for newsprint fail online
problem=money
First, a story…
Evolution
of
themusic industry
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0010101010101010101010110011101001001001
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0010101010101010101010110011101001001001
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Problem: ads
80%
from
revenue
advertisements
day
night
Less costs
=
More
More profit
More costs
=
More
Less profit
Just have more ads
Just have more ads
Ads
online
are
just
plain
ANNOYING
pop ups
pop ups
click throughs
pop ups
click throughs
trickster ads
pop ups
click throughs
trickster ads
talking banners
ANNOYING
hunter
gatherer
mindset
pay walls
content
you
search
search
for
a
search
for
a
sustainable
search
for
a
sustainable
online
search
for
a
sustainable
online
business
search
for
a
sustainable
online
business
model
Photo credits
CREATIVE COMMONS LICENSES
Slide 4: Kuffer, Jason. Virgin Megastore closing. 2009.
Digiart2001. New York. Flickr, 2009. 14, Jan. 2010.
Slide 5: Emry, Steve; Sara. The Virgin Megastore is closed forever. 2009.Steve and Sara. New York. Flickr, 2009. 14, Jan. 2010.
Slide 6: Reed. B-boy evolution. 2008. u2canreed. Flickr, 2008.
14, Jan. 2010.
Kyle Kim
yong.kyle.kim@gmail.com
yongkylekim.wordpress.com