Digital In The Round @ Ca' Foscari Digital Week

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Presentation about digital trends in emerging markets || Held at Ca' Foscari University, March 23 2013 – Venice, Italy

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Digital In The Round @ Ca' Foscari Digital Week

  1. 1. Ca’ Foscari Digital Week - May 10th 2013Guido Ghedin
  2. 2. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPESCa’ Foscari Digital WeekMay 10th 2013
  3. 3. Ca’ Foscari Digital WeekMay 10th 2013
  4. 4. WHERE IS THE WORLD GOING?AN EYE ON LUXURYCa’ Foscari Digital WeekMay 10th 2013
  5. 5. SOURCE: L2 THINK TANKCa’ Foscari Digital WeekMay 10th 2013
  6. 6. SOURCE: L2 THINK TANKCa’ Foscari Digital WeekMay 10th 2013
  7. 7. CONSUMERS IN CHINAARE UNDER 4580% OF LUXURYCa’ Foscari Digital WeekMay 10th 2013
  8. 8. RUSSIAINDIAASIA PACIFICCHINABRAZILCa’ Foscari Digital WeekMay 10th 2013AFRICA
  9. 9. Ca’ Foscari Digital WeekMay 10th 2013
  10. 10. Ca’ Foscari Digital WeekMay 10th 2013
  11. 11. Ca’ Foscari Digital WeekMay 10th 2013SWAZILAND92,5% of users access Facebook from a phone.
  12. 12. Ca’ Foscari Digital WeekMay 10th 2013
  13. 13. Ca’ Foscari Digital WeekMay 10th 2013
  14. 14. Ca’ Foscari Digital WeekMay 10th 2013
  15. 15. ON FACEBOOK2ND BIGGEST COUNTRYCa’ Foscari Digital WeekMay 10th 2013
  16. 16. ON TWITTER2ND BIGGEST COUNTRYCa’ Foscari Digital WeekMay 10th 2013
  17. 17. Ca’ Foscari Digital WeekMay 10th 2013
  18. 18. Ca’ Foscari Digital WeekMay 10th 2013
  19. 19. Ca’ Foscari Digital WeekMay 10th 2013
  20. 20. 560 MILLIONPEOPLE UNDER 25Ca’ Foscari Digital WeekMay 10th 2013
  21. 21. 15% OF THETHE INTERNETREACHED BYPOPULATIONCa’ Foscari Digital WeekMay 10th 2013
  22. 22. BY 2015BIGGEST COUNTRYON FACEBOOKSOURCE: THE BUSINESS WEEKCa’ Foscari Digital WeekMay 10th 2013
  23. 23. Ca’ Foscari Digital WeekMay 10th 2013
  24. 24. Ca’ Foscari Digital WeekMay 10th 2013
  25. 25. THE RUSSIAN DIGITAL SCENARIOCa’ Foscari Digital WeekMay 10th 2013
  26. 26. ODNOKLASSNIKIhuge social network in the RunetSOCIAL VKONTAKTEmain social network in the RunetYANDEXmain Search Engine in the RunetSEARCHLIVEJOURNALmain blogging platform in the RunetBLOGCa’ Foscari Digital WeekMay 10th 2013
  27. 27. About 60%of the Runet Search MarketAbout 25%of the Runet Search MarketCa’ Foscari Digital WeekMay 10th 2013
  28. 28. 190M (45M active) 7,5M active 2 to 3M30M activeCa’ Foscari Digital WeekMay 10th 2013
  29. 29. Ca’ Foscari Digital WeekMay 10th 2013
  30. 30. Ca’ Foscari Digital WeekMay 10th 2013
  31. 31. Ca’ Foscari Digital WeekMay 10th 2013
  32. 32. Ca’ Foscari Digital WeekMay 10th 2013
  33. 33. Ca’ Foscari Digital WeekMay 10th 2013
  34. 34. PHILIPPINESOver 93% of Internet users are on Facebook.Ca’ Foscari Digital WeekMay 10th 2013
  35. 35. INDONESIA2.4% of all tweets come from Jakarta.Ca’ Foscari Digital WeekMay 10th 2013
  36. 36. Asian Facebook usersRest of the worldCa’ Foscari Digital WeekMay 10th 2013
  37. 37. “THE STAMP WAR”VS.Ca’ Foscari Digital WeekMay 10th 2013
  38. 38. LINE100+millionusersKAKAO50+millionusersCa’ Foscari Digital WeekMay 10th 2013
  39. 39. Ca’ Foscari Digital WeekMay 10th 2013
  40. 40. Ca’ Foscari Digital WeekMay 10th 2013
  41. 41. NEW FACEBOOK ICONS, ANYONE?Ca’ Foscari Digital WeekMay 10th 2013
  42. 42. Ca’ Foscari Digital WeekMay 10th 2013
  43. 43. Ca’ Foscari Digital WeekMay 10th 2013
  44. 44. Ca’ Foscari Digital WeekMay 10th 2013
  45. 45. BILLION PEOPLEOVER 1.3Ca’ Foscari Digital WeekMay 10th 2013
  46. 46. UNDER 30500 MILLIONCa’ Foscari Digital WeekMay 10th 2013
  47. 47. OVER 550 MILLIONINTERNET USERSCa’ Foscari Digital WeekMay 10th 2013
  48. 48. WHICH IS THE MOSTCONNECTED CITY?Ca’ Foscari Digital WeekMay 10th 2013
  49. 49. SHENZHEN IS THEMOST CONNECTED CITYCa’ Foscari Digital WeekMay 10th 2013
  50. 50. 1.1 BILLIONMOBILE USERSCa’ Foscari Digital WeekMay 10th 2013
  51. 51. OVER 350 MILLION3G/SMARTHPONE USERSCa’ Foscari Digital WeekMay 10th 2013
  52. 52. IN ONE YEAR (2011-2012)50M TO 200M 3G USERSCa’ Foscari Digital WeekMay 10th 2013
  53. 53. WHAT IS THEBEST PART?Ca’ Foscari Digital WeekMay 10th 2013
  54. 54. They are not on Facebook.Ca’ Foscari Digital WeekMay 10th 2013
  55. 55. SHARE!Ca’ Foscari Digital WeekMay 10th 2013
  56. 56. TENCENTQQ app has 700M usersGAMING& MESSAGINGECOMMERCE ALIBABAwith Taobao & TmallBAIDU92% of the market shareSEARCHCa’ Foscari Digital WeekMay 10th 2013
  57. 57. SINA WEIBOthe main social network: over 300M usersYOUKU + TUDOUvideo sharing platform(s)KAIXIN001another social network with over 100M usersWEIXIN/WECHATTencent’s mobile messaging & social ntwk appRENRENa social network founded in 2005 (over 100M users)&+Ca’ Foscari Digital WeekMay 10th 2013
  58. 58. LET’S PLAY A LITTLE GAME.Ca’ Foscari Digital WeekMay 10th 2013
  59. 59. RenRenCa’ Foscari Digital WeekMay 10th 2013
  60. 60. RenRenCa’ Foscari Digital WeekMay 10th 2013
  61. 61. YoukuCa’ Foscari Digital WeekMay 10th 2013
  62. 62. DianDianCa’ Foscari Digital WeekMay 10th 2013
  63. 63. MogujieCa’ Foscari Digital WeekMay 10th 2013
  64. 64. TuDingCa’ Foscari Digital WeekMay 10th 2013
  65. 65. DoubanCa’ Foscari Digital WeekMay 10th 2013
  66. 66. TmallCa’ Foscari Digital WeekMay 10th 2013
  67. 67. WeChatCa’ Foscari Digital WeekMay 10th 2013
  68. 68. WeChatCa’ Foscari Digital WeekMay 10th 2013
  69. 69. PinFunCa’ Foscari Digital WeekMay 10th 2013
  70. 70. PinFunCa’ Foscari Digital WeekMay 10th 2013
  71. 71. VS.THE WEI WARCa’ Foscari Digital WeekMay 10th 2013
  72. 72. Ca’ Foscari Digital WeekMay 10th 2013
  73. 73. Ca’ Foscari Digital WeekMay 10th 2013
  74. 74. Ca’ Foscari Digital WeekMay 10th 2013
  75. 75. Ca’ Foscari Digital WeekMay 10th 2013
  76. 76. THE GREAT WALLCa’ Foscari Digital WeekMay 10th 2013
  77. 77. Ca’ Foscari Digital WeekMay 10th 2013
  78. 78. SOURCE: GREATFIRE.ORGCa’ Foscari Digital WeekMay 10th 2013
  79. 79. MAY 35thCa’ Foscari Digital WeekMay 10th 2013
  80. 80. JUNE 4thCa’ Foscari Digital WeekMay 10th 2013
  81. 81. Ca’ Foscari Digital WeekMay 10th 2013
  82. 82. Guido Ghedin@guido_ghedinguido.ghedin@youngdigitals.comwww.digitalintheround.comCa’ Foscari Digital WeekMay 10th 2013

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