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Digital In The Round @ Social Business Forum 2013
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Digital In The Round @ Social Business Forum 2013

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A speech about digital and market trends in the BRIC || Held at Social Business Forum 2013 – Milan, Italy

A speech about digital and market trends in the BRIC || Held at Social Business Forum 2013 – Milan, Italy

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  • 1. Social Business Forum - June 13th 2013Guido Ghedin
  • 2. WHAT IS GLOBAL MARKETING?Social Business ForumJune 13th 2013
  • 3. RANDOM WEBSITEWE ARE A GLOBAL COMPANY.WE SELL STUFF ONLINE.BUYSocial Business ForumJune 13th 2013
  • 4. SHARE!Social Business ForumJune 13th 2013
  • 5. WHERE ARE WE GOING?Social Business ForumJune 13th 2013
  • 6. SOURCE: L2 THINK TANKRUSSIAINDIACHINABRAZILGLOBAL LUXURY(256 USD Billion)MARKET IN 2008Social Business ForumJune 13th 2013
  • 7. SOURCE: L2 THINK TANKBRAZILCHINARUSSIAINDIAGLOBAL LUXURY(996 USD Billion)MARKET IN 2025Social Business ForumJune 13th 2013
  • 8. Social Business ForumJune 13th 2013A PROJECT BY:
  • 9. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPESSocial Business ForumJune 13th 2013
  • 10. Social Business ForumJune 13th 2013
  • 11. 90 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
  • 12. ON FACEBOOK2nd BIGGEST COUNTRYSocial Business ForumJune 13th 2013
  • 13. ON TWITTER2nd BIGGEST COUNTRYSocial Business ForumJune 13th 2013
  • 14. Social Business ForumJune 13th 2013
  • 15. Social Business ForumJune 13th 2013
  • 16. Social Business ForumJune 13th 2013
  • 17. SOURCE: GLOBAL WEB INDEXTwitterVkontakteFacebookEynyGoogle+LinkedinSina WeiboTencent WeiboPinterestOdnoklassnikiMig 33Qzone0% 20% 30% 40% 50%10%Social Business ForumJune 13th 2013
  • 18. A QUICK GUIDE TO SOCIAL MEDIA IN RUSSIASocial Business ForumJune 13th 2013
  • 19. ODNOKLASSNIKIHuge social network in the Runet.SOCIAL VKONTAKTEMain social network in the Runet.YANDEXMain Search Engine in the RunetSEARCHWEB PORTALLIVEJOURNALMain blogging platform in the Runet.BLOGMAIL.RU/MOI MIRHuge Russian web platform.SOCIAL/DATINGSocial Business ForumJune 13th 2013
  • 20. About 60%of the Runet Search MarketAbout 25%of the Runet Search MarketSocial Business ForumJune 13th 2013
  • 21. 190M (50M active) 7 to 8 M 2 to 3M30M activeSocial Business ForumJune 13th 2013
  • 22. Social Business ForumJune 13th 2013
  • 23. Social Business ForumJune 13th 2013
  • 24. Social Business ForumJune 13th 2013
  • 25. Social Business ForumJune 13th 2013
  • 26. 60 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
  • 27. 2,4% OF GLOBAL TWEETSCOME FROM JAKARTASocial Business ForumJune 13th 2013SOURCE: MEDIABISTRO
  • 28. Internet users in AsiaRest of the worldSocial Business ForumJune 13th 2013
  • 29. 560 MILLIONPEOPLE UNDER 25Social Business ForumJune 13th 2013
  • 30. 10 TO 15% OF THETHE INTERNETREACHED BYPOPULATIONSocial Business ForumJune 13th 2013
  • 31. 3rd BIGGESTIN THE WORLDCOUNTRYINTERNETSocial Business ForumJune 13th 2013
  • 32. BY 2015BIGGEST COUNTRYON FACEBOOKSOURCE: THE BUSINESS WEEKSocial Business ForumJune 13th 2013
  • 33. Facebook users in AsiaRest of the worldSocial Business ForumJune 13th 2013
  • 34. BILLION PEOPLEOVER 1.3Social Business ForumJune 13th 2013
  • 35. ABOUT 600 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
  • 36. IN ONE YEAR (2011-2012)50M TO 200M 3G USERSSocial Business ForumJune 13th 2013
  • 37. WHAT IS THEBEST PART?Social Business ForumJune 13th 2013
  • 38. They are not on Facebook.Social Business ForumJune 13th 2013
  • 39. THE QUICKEST GUIDE (EVER) TO SOCIAL MEDIA IN CHINASocial Business ForumJune 13th 2013
  • 40. TENCENTQQ app has 700M users.MESSAGINGECOMMERCE ALIBABAWith Taobao & Tmall.BAIDU92% of the market share.SEARCHSocial Business ForumJune 13th 2013& GAMING
  • 41. WEIXIN/WECHATSocial-messaging app. 350M users (50M out of China)RENRENA social network. Founded in 2005KAIXIN001Another social networkSINA WEIBO400M users. A bit like Twitter, a bit like FacebookYOUKUVideo sharing platformDOUBANThe main social review websiteSocial Business ForumJune 13th 2013
  • 42. Social Business ForumJune 13th 2013launchedbought 18% ofmerged with
  • 43. Social Business ForumJune 13th 2013
  • 44. SINA WEIBOSocial Business ForumJune 13th 2013
  • 45. SINA WEIBOSocial Business ForumJune 13th 2013
  • 46. WEIXIN/WECHATSocial Business ForumJune 13th 2013
  • 47. Social Business ForumJune 13th 2013WEIXIN/WECHAT
  • 48. Social Business ForumJune 13th 2013ARE YOU READY?
  • 49. Guido Ghedin@guido_ghedinguido.ghedin@youngdigitals.comwww.digitalintheround.comTHANKS!