Digital In The Round @ Social Business Forum 2013

5,231
-1

Published on

A speech about digital and market trends in the BRIC || Held at Social Business Forum 2013 – Milan, Italy

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,231
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digital In The Round @ Social Business Forum 2013

  1. 1. Social Business Forum - June 13th 2013Guido Ghedin
  2. 2. WHAT IS GLOBAL MARKETING?Social Business ForumJune 13th 2013
  3. 3. RANDOM WEBSITEWE ARE A GLOBAL COMPANY.WE SELL STUFF ONLINE.BUYSocial Business ForumJune 13th 2013
  4. 4. SHARE!Social Business ForumJune 13th 2013
  5. 5. WHERE ARE WE GOING?Social Business ForumJune 13th 2013
  6. 6. SOURCE: L2 THINK TANKRUSSIAINDIACHINABRAZILGLOBAL LUXURY(256 USD Billion)MARKET IN 2008Social Business ForumJune 13th 2013
  7. 7. SOURCE: L2 THINK TANKBRAZILCHINARUSSIAINDIAGLOBAL LUXURY(996 USD Billion)MARKET IN 2025Social Business ForumJune 13th 2013
  8. 8. Social Business ForumJune 13th 2013A PROJECT BY:
  9. 9. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPESSocial Business ForumJune 13th 2013
  10. 10. Social Business ForumJune 13th 2013
  11. 11. 90 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
  12. 12. ON FACEBOOK2nd BIGGEST COUNTRYSocial Business ForumJune 13th 2013
  13. 13. ON TWITTER2nd BIGGEST COUNTRYSocial Business ForumJune 13th 2013
  14. 14. Social Business ForumJune 13th 2013
  15. 15. Social Business ForumJune 13th 2013
  16. 16. Social Business ForumJune 13th 2013
  17. 17. SOURCE: GLOBAL WEB INDEXTwitterVkontakteFacebookEynyGoogle+LinkedinSina WeiboTencent WeiboPinterestOdnoklassnikiMig 33Qzone0% 20% 30% 40% 50%10%Social Business ForumJune 13th 2013
  18. 18. A QUICK GUIDE TO SOCIAL MEDIA IN RUSSIASocial Business ForumJune 13th 2013
  19. 19. ODNOKLASSNIKIHuge social network in the Runet.SOCIAL VKONTAKTEMain social network in the Runet.YANDEXMain Search Engine in the RunetSEARCHWEB PORTALLIVEJOURNALMain blogging platform in the Runet.BLOGMAIL.RU/MOI MIRHuge Russian web platform.SOCIAL/DATINGSocial Business ForumJune 13th 2013
  20. 20. About 60%of the Runet Search MarketAbout 25%of the Runet Search MarketSocial Business ForumJune 13th 2013
  21. 21. 190M (50M active) 7 to 8 M 2 to 3M30M activeSocial Business ForumJune 13th 2013
  22. 22. Social Business ForumJune 13th 2013
  23. 23. Social Business ForumJune 13th 2013
  24. 24. Social Business ForumJune 13th 2013
  25. 25. Social Business ForumJune 13th 2013
  26. 26. 60 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
  27. 27. 2,4% OF GLOBAL TWEETSCOME FROM JAKARTASocial Business ForumJune 13th 2013SOURCE: MEDIABISTRO
  28. 28. Internet users in AsiaRest of the worldSocial Business ForumJune 13th 2013
  29. 29. 560 MILLIONPEOPLE UNDER 25Social Business ForumJune 13th 2013
  30. 30. 10 TO 15% OF THETHE INTERNETREACHED BYPOPULATIONSocial Business ForumJune 13th 2013
  31. 31. 3rd BIGGESTIN THE WORLDCOUNTRYINTERNETSocial Business ForumJune 13th 2013
  32. 32. BY 2015BIGGEST COUNTRYON FACEBOOKSOURCE: THE BUSINESS WEEKSocial Business ForumJune 13th 2013
  33. 33. Facebook users in AsiaRest of the worldSocial Business ForumJune 13th 2013
  34. 34. BILLION PEOPLEOVER 1.3Social Business ForumJune 13th 2013
  35. 35. ABOUT 600 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
  36. 36. IN ONE YEAR (2011-2012)50M TO 200M 3G USERSSocial Business ForumJune 13th 2013
  37. 37. WHAT IS THEBEST PART?Social Business ForumJune 13th 2013
  38. 38. They are not on Facebook.Social Business ForumJune 13th 2013
  39. 39. THE QUICKEST GUIDE (EVER) TO SOCIAL MEDIA IN CHINASocial Business ForumJune 13th 2013
  40. 40. TENCENTQQ app has 700M users.MESSAGINGECOMMERCE ALIBABAWith Taobao & Tmall.BAIDU92% of the market share.SEARCHSocial Business ForumJune 13th 2013& GAMING
  41. 41. WEIXIN/WECHATSocial-messaging app. 350M users (50M out of China)RENRENA social network. Founded in 2005KAIXIN001Another social networkSINA WEIBO400M users. A bit like Twitter, a bit like FacebookYOUKUVideo sharing platformDOUBANThe main social review websiteSocial Business ForumJune 13th 2013
  42. 42. Social Business ForumJune 13th 2013launchedbought 18% ofmerged with
  43. 43. Social Business ForumJune 13th 2013
  44. 44. SINA WEIBOSocial Business ForumJune 13th 2013
  45. 45. SINA WEIBOSocial Business ForumJune 13th 2013
  46. 46. WEIXIN/WECHATSocial Business ForumJune 13th 2013
  47. 47. Social Business ForumJune 13th 2013WEIXIN/WECHAT
  48. 48. Social Business ForumJune 13th 2013ARE YOU READY?
  49. 49. Guido Ghedin@guido_ghedinguido.ghedin@youngdigitals.comwww.digitalintheround.comTHANKS!

×