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Digital In The Round @ Social Business Forum 2013
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Digital In The Round @ Social Business Forum 2013

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A speech about digital and market trends in the BRIC || Held at Social Business Forum 2013 – Milan, Italy

A speech about digital and market trends in the BRIC || Held at Social Business Forum 2013 – Milan, Italy

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    Digital In The Round @ Social Business Forum 2013 Digital In The Round @ Social Business Forum 2013 Presentation Transcript

    • Social Business Forum - June 13th 2013Guido Ghedin
    • WHAT IS GLOBAL MARKETING?Social Business ForumJune 13th 2013
    • RANDOM WEBSITEWE ARE A GLOBAL COMPANY.WE SELL STUFF ONLINE.BUYSocial Business ForumJune 13th 2013
    • SHARE!Social Business ForumJune 13th 2013
    • WHERE ARE WE GOING?Social Business ForumJune 13th 2013
    • SOURCE: L2 THINK TANKRUSSIAINDIACHINABRAZILGLOBAL LUXURY(256 USD Billion)MARKET IN 2008Social Business ForumJune 13th 2013
    • SOURCE: L2 THINK TANKBRAZILCHINARUSSIAINDIAGLOBAL LUXURY(996 USD Billion)MARKET IN 2025Social Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013A PROJECT BY:
    • A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPESSocial Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • 90 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
    • ON FACEBOOK2nd BIGGEST COUNTRYSocial Business ForumJune 13th 2013
    • ON TWITTER2nd BIGGEST COUNTRYSocial Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • SOURCE: GLOBAL WEB INDEXTwitterVkontakteFacebookEynyGoogle+LinkedinSina WeiboTencent WeiboPinterestOdnoklassnikiMig 33Qzone0% 20% 30% 40% 50%10%Social Business ForumJune 13th 2013
    • A QUICK GUIDE TO SOCIAL MEDIA IN RUSSIASocial Business ForumJune 13th 2013
    • ODNOKLASSNIKIHuge social network in the Runet.SOCIAL VKONTAKTEMain social network in the Runet.YANDEXMain Search Engine in the RunetSEARCHWEB PORTALLIVEJOURNALMain blogging platform in the Runet.BLOGMAIL.RU/MOI MIRHuge Russian web platform.SOCIAL/DATINGSocial Business ForumJune 13th 2013
    • About 60%of the Runet Search MarketAbout 25%of the Runet Search MarketSocial Business ForumJune 13th 2013
    • 190M (50M active) 7 to 8 M 2 to 3M30M activeSocial Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013
    • 60 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
    • 2,4% OF GLOBAL TWEETSCOME FROM JAKARTASocial Business ForumJune 13th 2013SOURCE: MEDIABISTRO
    • Internet users in AsiaRest of the worldSocial Business ForumJune 13th 2013
    • 560 MILLIONPEOPLE UNDER 25Social Business ForumJune 13th 2013
    • 10 TO 15% OF THETHE INTERNETREACHED BYPOPULATIONSocial Business ForumJune 13th 2013
    • 3rd BIGGESTIN THE WORLDCOUNTRYINTERNETSocial Business ForumJune 13th 2013
    • BY 2015BIGGEST COUNTRYON FACEBOOKSOURCE: THE BUSINESS WEEKSocial Business ForumJune 13th 2013
    • Facebook users in AsiaRest of the worldSocial Business ForumJune 13th 2013
    • BILLION PEOPLEOVER 1.3Social Business ForumJune 13th 2013
    • ABOUT 600 MILLIONINTERNET USERSSocial Business ForumJune 13th 2013
    • IN ONE YEAR (2011-2012)50M TO 200M 3G USERSSocial Business ForumJune 13th 2013
    • WHAT IS THEBEST PART?Social Business ForumJune 13th 2013
    • They are not on Facebook.Social Business ForumJune 13th 2013
    • THE QUICKEST GUIDE (EVER) TO SOCIAL MEDIA IN CHINASocial Business ForumJune 13th 2013
    • TENCENTQQ app has 700M users.MESSAGINGECOMMERCE ALIBABAWith Taobao & Tmall.BAIDU92% of the market share.SEARCHSocial Business ForumJune 13th 2013& GAMING
    • WEIXIN/WECHATSocial-messaging app. 350M users (50M out of China)RENRENA social network. Founded in 2005KAIXIN001Another social networkSINA WEIBO400M users. A bit like Twitter, a bit like FacebookYOUKUVideo sharing platformDOUBANThe main social review websiteSocial Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013launchedbought 18% ofmerged with
    • Social Business ForumJune 13th 2013
    • SINA WEIBOSocial Business ForumJune 13th 2013
    • SINA WEIBOSocial Business ForumJune 13th 2013
    • WEIXIN/WECHATSocial Business ForumJune 13th 2013
    • Social Business ForumJune 13th 2013WEIXIN/WECHAT
    • Social Business ForumJune 13th 2013ARE YOU READY?
    • Guido Ghedin@guido_ghedinguido.ghedin@youngdigitals.comwww.digitalintheround.comTHANKS!