SOCIAL MEDIA IN ASIA
HOW THE INTERNET HAS CHANGED
THE ENTERTAINMENT INDUSTRY
IN FAR EAST & CHINA
FOR
PARTNER & HEAD
OF RESEARCH AT
MAIN EDITOR AT
HI, I’M GUIDO GHEDIN // @GUIDO_GHEDIN
HERE’S WHAT I DO FOR LIVING
A BRAND COM...
THERE ARE MORE PEOPLE INSIDE
THIS CIRCLE THAN OUTSIDE
THE 2014 ELECTIONS IN INDIA WILL BE THE BIGGEST
DEMOCRATIC ELECTIONS IN HUMAN HISTORY
2014 CHINESE NEW YEAR’S MARKED THE BIGGEST
MIGRATION OF MAMMALS IN HISTORY
!
ARE ONLINE. IN ASIA THERE ARE
3.8 MILLION PEOPLE
1 THIRD OF ALL ASIANS
INTERNET USERS IN ASIA
REST OF THE WORLD
9 OUT OF 10 INTERNET USERS IN THE
PHILIPPINES ARE ON FACEBOOK
“ANG BABAE SA SEPTIC TANK”
PHILIPPINES, 2012
SEEN AT
FEFF
JAPANESE IS THE SECOND MOST
SPOKEN LANGUAGE ON TWITTER
“THE SNOW WHITE MURDER CASE”
JAPAN, 2012
SEEN AT
FEFF
IN 2014, BIG NUMBERS
MEANS INNOVATION
AND ASIA HAS
THE NUMBERS
KAKAO TALK
2010, SOUTH KOREA
LINE
2011, JAPAN
WEIXIN/WECHAT
2011, CHINA
Hi!
Hello!
WEIXIN/WECHAT
“MAY WE CHAT”
HONG KONG, 2014
SEEN AT
FEFF
SUPER JUNIOR OR
GIRLS GENERATION?
DO YOU LIKE SHAE?
MIG 33
ENTERTAINMENT MEETS
DIGITAL IN CHINA
AVATAR
$220M IN CHINA
$750M IN USA + CANADA
“IRON MAN 3”
USA, 2012
“TRANSFORMERS 3”
USA, 2011
X 2 =
INTERNET
USERS
IN CHINA
OVER
600 MILLION
PEOPLE
THE GREAT FIREWALL
OF CHINA
SINA WEIBO
RENREN
YOUKU
DOUBAN
WECHAT
BAIDU
RENREN
DOUBAN
SINA WEIBO
THE WEI REVOLUTION
SINA WEIBO WEIXIN (WECHAT)
“LOST IN THAILAND”
CHINA, 2012
SEEN AT
FEFF
“PERSONAL TAILOR”
CHINA, 2013
SEEN AT
FEFF
PERSONAL TAILOR ON WEIBO
GODFREY GAO ON WEIBO
FAN BINGBING ON WEIBO
WEN ZHANG
AND MA YILI
YANG MI ON WECHAT
WHERE ARE
ENTERTAINMENT
PRODUCTS
CONSUMED?
WATCH
HAPPEN
VS.
450 MILLION
ONLINE VIDEO
WATCHERS
OVER 

ONE 

BILLION 

DOLLARS
YOUKU
SOHU
SOHU
IYIQI
TENCENT VIDEO
WHERE ARE
ENTERTAINMENT
PRODUCTS
DISCUSSED?
SINA WEIBO
DOUBAN
HOT CHAT (IQIYI)
OPINIONS
BECOME
MOVIES
WEI MOVIES
BY IQIYI
DOES INTERNET
DISTRIBUTION
MEAN FREEDOM?
THE BIG BANG THEORY (CENSORED)
DIAOSI NANSHI (CENSORED)
Fornace
Morandi
padova
!
www.youngdigitals.com
info@youngdigitals.com
!
!
!
THANKS!
www.digitalintheround.com
Digital In The Round at Far East Film Festival 2014
Digital In The Round at Far East Film Festival 2014
Digital In The Round at Far East Film Festival 2014
Digital In The Round at Far East Film Festival 2014
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Digital In The Round at Far East Film Festival 2014

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Social media in Asia: how the Internet has changed the entertainment industry in Far East and China.

The presentation was held at Far East Film Festival in Udine // http://www.fareastfilm.com

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Digital In The Round at Far East Film Festival 2014

  1. 1. SOCIAL MEDIA IN ASIA HOW THE INTERNET HAS CHANGED THE ENTERTAINMENT INDUSTRY IN FAR EAST & CHINA FOR
  2. 2. PARTNER & HEAD OF RESEARCH AT MAIN EDITOR AT HI, I’M GUIDO GHEDIN // @GUIDO_GHEDIN HERE’S WHAT I DO FOR LIVING A BRAND COMMUNICATION AGENCY WITH A FOCUS ON DIGITAL PLATFORMS A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
  3. 3. THERE ARE MORE PEOPLE INSIDE THIS CIRCLE THAN OUTSIDE
  4. 4. THE 2014 ELECTIONS IN INDIA WILL BE THE BIGGEST DEMOCRATIC ELECTIONS IN HUMAN HISTORY
  5. 5. 2014 CHINESE NEW YEAR’S MARKED THE BIGGEST MIGRATION OF MAMMALS IN HISTORY
  6. 6. ! ARE ONLINE. IN ASIA THERE ARE 3.8 MILLION PEOPLE 1 THIRD OF ALL ASIANS
  7. 7. INTERNET USERS IN ASIA REST OF THE WORLD
  8. 8. 9 OUT OF 10 INTERNET USERS IN THE PHILIPPINES ARE ON FACEBOOK
  9. 9. “ANG BABAE SA SEPTIC TANK” PHILIPPINES, 2012 SEEN AT FEFF
  10. 10. JAPANESE IS THE SECOND MOST SPOKEN LANGUAGE ON TWITTER
  11. 11. “THE SNOW WHITE MURDER CASE” JAPAN, 2012 SEEN AT FEFF
  12. 12. IN 2014, BIG NUMBERS MEANS INNOVATION
  13. 13. AND ASIA HAS THE NUMBERS
  14. 14. KAKAO TALK 2010, SOUTH KOREA LINE 2011, JAPAN WEIXIN/WECHAT 2011, CHINA
  15. 15. Hi! Hello!
  16. 16. WEIXIN/WECHAT
  17. 17. “MAY WE CHAT” HONG KONG, 2014 SEEN AT FEFF
  18. 18. SUPER JUNIOR OR GIRLS GENERATION?
  19. 19. DO YOU LIKE SHAE?
  20. 20. MIG 33
  21. 21. ENTERTAINMENT MEETS DIGITAL IN CHINA
  22. 22. AVATAR $220M IN CHINA $750M IN USA + CANADA
  23. 23. “IRON MAN 3” USA, 2012
  24. 24. “TRANSFORMERS 3” USA, 2011
  25. 25. X 2 = INTERNET USERS IN CHINA
  26. 26. OVER 600 MILLION PEOPLE
  27. 27. THE GREAT FIREWALL OF CHINA
  28. 28. SINA WEIBO RENREN YOUKU DOUBAN WECHAT
  29. 29. BAIDU
  30. 30. RENREN
  31. 31. DOUBAN
  32. 32. SINA WEIBO
  33. 33. THE WEI REVOLUTION SINA WEIBO WEIXIN (WECHAT)
  34. 34. “LOST IN THAILAND” CHINA, 2012 SEEN AT FEFF
  35. 35. “PERSONAL TAILOR” CHINA, 2013 SEEN AT FEFF
  36. 36. PERSONAL TAILOR ON WEIBO
  37. 37. GODFREY GAO ON WEIBO
  38. 38. FAN BINGBING ON WEIBO
  39. 39. WEN ZHANG AND MA YILI
  40. 40. YANG MI ON WECHAT
  41. 41. WHERE ARE ENTERTAINMENT PRODUCTS CONSUMED?
  42. 42. WATCH HAPPEN
  43. 43. VS. 450 MILLION ONLINE VIDEO WATCHERS
  44. 44. OVER 
 ONE 
 BILLION 
 DOLLARS
  45. 45. YOUKU
  46. 46. SOHU
  47. 47. SOHU
  48. 48. IYIQI
  49. 49. TENCENT VIDEO
  50. 50. WHERE ARE ENTERTAINMENT PRODUCTS DISCUSSED?
  51. 51. SINA WEIBO
  52. 52. DOUBAN
  53. 53. HOT CHAT (IQIYI)
  54. 54. OPINIONS BECOME MOVIES WEI MOVIES BY IQIYI
  55. 55. DOES INTERNET DISTRIBUTION MEAN FREEDOM?
  56. 56. THE BIG BANG THEORY (CENSORED)
  57. 57. DIAOSI NANSHI (CENSORED)
  58. 58. Fornace Morandi padova ! www.youngdigitals.com info@youngdigitals.com ! ! ! THANKS! www.digitalintheround.com
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