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Norburton Hall was active in social media terms, but wanted to improve ‘online presence both in terms of depth and breadth’. Their focus was to improve social media activity, increase hits on their website and to increase routes for customer engagement; their starting base measurement plans and targets made it easy for them to assess activity instantaneously. They were keen to find a way of measuring more aspects of social media activity. Once introduced to Google Analytics they have been able to fine tune activity and can now engage in setting more meaningful KPIs.