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Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, …

Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, twitter and e-mailshots. A strategic approach to analytics and customer understanding will further support the focus of on-line activity.

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  • 1. DIGITAL DESTINATIONS Dr Philip Alford Bournemouth University www.digitalhub.co.uk www.pinterest.com/digitaldest www.slideshare.net/DigitalHub ddp@bournemouth.ac.uk @schooloftourism | @philipalford #DDBU
  • 2. Digital Destinations project is an ESRC funded research project, delivered by Bournemouth University, with an overarching aim to: ‘capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through increased understanding and use of emerging digital technologies, visitor economy businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations’
  • 3. The businesses benefited from 4 workshops which covered:  Background to on line marketing  Individual Business objectives  Developing the strategy  Measuring impact  Reporting outcomes via case studies All course material can be found at http://www.slideshare.net/DigitalHub All business outcomes and blogs can be found at http://www.budigitalhub.co.uk/
  • 4. The following presentation is the case study provided by Homestay and venture breaks Homestay and venture breaks identified the need to improve website, social media and e-communication with customers leading to bookings and better engagement. This work largely centred around blogs, twitter and e-mailshots. A strategic approach to analytics and customer understanding will further support the focus of on-line activity.
  • 5. For more information on DIGITAL DESTINATIONS contact: Dr Philip Alford, Bournemouth University ddp@bournemouth.ac.uk @schooloftourism | @philipalford #DDBU