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Discover Dorset; one of our key objectives in committing to the Digital Destination project was to share real life experiences with other local tourism businesses and learn from Bournemouth University best practices from the wider tourism industry. These aims were accomplished through attending the Seminars and hosting one of the Action Learning Meetings. We also recognised a need to ensure that we were using the most effective on-going means of social media to engage with customers using any one of our four parallel services in order that we could cross refer and secure business for the future sustainability of our Company.
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