Challenge.gov Federal Challenge & Prize Competitions: Metrics & Measuring for Success

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Presenter: Tammi Marcoullier, Lead Strategist & Program Manager, GSA, Challenge.gov. PPT, 755 KB, 10 slides, January 2013

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  • Our mission : Deliver a world-class experience to the public when accessing government information and services – anytime, anywhere – through the channel they choose. We create products and services that federal agencies can easily adopt that will enhance their ability to innovate, deliver services, engage the public, and save valuable resources.
  • Cloud computing offers opportunity for substantial IT spending savings, while increasing federal IT systems’ agility, scalability, performance and sustainability. We manage the Federal Cloud Computing Initiative Program Management Office, which ensures that the government leverages cloud-based solutions and addresses obstacles to adoption of secure cloud solutions.The Federal Risk and Authorization Management Program (FedRAMP) is a government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. This approach uses a “do once, use many times” framework that will save cost, time, and staff required to conduct redundant agency security assessments.
  • Challenge.gov is a government-wide platform that facilitates innovation through challenges and prizes. Agencies across government are using challenges successfully – getting great solutions, and saving valuable resources. Within the first year:130 challenges from 36 federal agencies ;awarded more than $38 million dollars in prizes.GSA is using challenges to obtain fabulous videos highlighting key issues; other agencies have used them to develop really cool apps that foster healthy eating, save energy, promote environmental stewardship, and help citizens look for jobs.
  • Share innovative tools and best practices with you Share agile project management methodology – how to do projects fastOffer free commercial grade search engine for agency public facing websites – spread the word!Help you run GSA or citizen-based contests and challengesInvolve you in a new media community, call center contracts and collaboration platforms.Guidance: cloud computing and cloud security.
  • Share innovative tools and best practices with you Share agile project management methodology – how to do projects fastOffer free commercial grade search engine for agency public facing websites – spread the word!Help you run GSA or citizen-based contests and challengesInvolve you in a new media community, call center contracts and collaboration platforms.Guidance: cloud computing and cloud security.
  • Challenge.gov Federal Challenge & Prize Competitions: Metrics & Measuring for Success

    1. 1. Metrics & Measuring for Success Tammi Marcoullier Lead Strategist & Program Manager January 2013 Federal Challenge & Prize Competitions
    2. 2. 5/16/2014Office of Citizen Services and Innovative Technologies 2 “From about 100,000 to 50,000 years ago, Homo sapiens looked pretty much as we do today, and had ample brainpower… Suddenly came an explosion of innovation— finely hewn knives, carved figurines, hearths— roughly coinciding with the arrival of language. Which came first is a topic of debate, but without question this was humankind’s great “Aha!” moment, unleashing a wave of change that led to Homo sapiens quickly becoming the most widely dispersed species on earth.” From Smithsonian Magazine, December 2012 Innovation
    3. 3. Why Reporting Metrics & Measures Matter 1. Storytelling lies at the heart of innovation. Fleeting insights by one can be conveyed to another. 2. Cultural or technical innovation shares traits with biological evolution: Good insights provide a platform for ever-more-advanced ones. ~ from “What Technology Wants,” by Kevin Kelly 5/16/2014Office of Citizen Services and Innovative Technologies 3
    4. 4. Problem definition sets the framework for what you’ll measure: People are passionate about memes & missions – provide an anchor point with meaning. Parameters for success are the roadmap for defining winning opportunities: Contestants may innovate, design and deliver beyond your expectations. Share implementation and use plans with contestants: This can motivate contestants to enter and help stimulate a market or drive innovation beyond government. Share metrics at key intervals: Adjust in process and report findings post-competition. Mission Alignment Agency Challenge Competition Clearly Define the Problem Focus on a problem that aligns with your agency mission. Articulate What it Takes to Win Be brief, be clear, write in plain language. Plan for Implementation Outline options and get buy-in for what will be done with the winning solutions. Measure Short- & Long-Term Impact List what you’ll track and measure during and after the competition.
    5. 5.  Number of contestants  Number of qualified entries  Calculate internal cost savings  Calculate contestant hours on project  Can solution be implemented?  Did you engage entrepreneurs and small businesses?  Number of experienced solvers.  Number of new solvers.  Measure interactions in development communities (github, data.gov, developer boards, etc.)  Tech list +  Did solvers ask for additional materials/data sets to do more?  Can you use more than one solution or a combination?  Did solution bring more than what competition required?  Is there demand for solution beyond agency & in public?  Solvers beyond “the usual subjects?” Define what new communities were tapped.  Accelerated time to solution Technology Solution InnovationAwareness  Number of followers  Number contestants/ entries  Press attention  Reach new audience or demographic  Increase in traffic to your agency website  Increase in transactions or use of agency materials/data/etc.  Measure social media amplification  Did audience, public come to agency for 2nd or 3rd level interaction?  Impact 1 year later – where is solution, has traffic increased or dropped, etc. Measurements & Indicators
    6. 6. 5/16/2014Office of Citizen Services and Innovative Technologies 6 Accelerate time to solution with crowdsourcing 100 contestants x 10 hours per week x 6 weeks = 6,000 hours invested in solution Equal to 150 weeks of 1 FTE in agency or Contracted talent at $TK x number of hours
    7. 7. Measurements on Challenge.gov • Number of followers • Number of entries • Public voting • Number of discussion topics & participants • Pilot Option: Google analytics to get detail about your challenge.gov page metrics. U.S. General Services Administration Office of Citizen Services and Innovative Technologies 7
    8. 8. When you measure & tell your story, consider: • Internal change: people, participation, or processes • Building sustainable and long-term communities • Demand for agency data or programs continues • Developing new partnerships • New ideas & innovation integrated in agency 5/16/2014Office of Citizen Services and Innovative Technologies 8
    9. 9. When you measure & tell your story, consider: • Repeat competitors and new competitors • Recognizing evangelists in general public and business • No solution found? See upside in cost & time savings • Building on successful challenge to launch multi-agency initiatives, Grand Challenges, etc. • Assuring that competitions are integrated in agency procurement toolkit 5/16/2014Office of Citizen Services and Innovative Technologies 9
    10. 10. Tammi.Marcoullier@gsa.gov and Karen.Trebon@gsa.gov @ChallengeGov | facebook.com/ChallengeGov

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