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And all that Jazz.  (achieving creative brilliance)  Clint Bryce - Group Chief Creative Officer, QUIRK                    ...
Tyler (12)   Dune (9)   Emma (15   Jagger (7).
Simons Town.
The Loerie Awards, Saturday 17th September 2011, CTICC
My story begins here.                   The year is 1998. Crazy Blues.5 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
Crazy Blues.6 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
This is not the poster.7 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
What do the following have in common?tinderbox.                          Crazy Blues.   Mr John Kao.8 Digital Divas :: ACH...
It wasn’t until the following year that I made the connection.                                                   Mr John K...
It wasn’t until the following year that I made the connection.                                +                   =Busines...
“ Jazz – like business – implies a series of balancing acts.     It must always be disciplined – but never driven –     by...
“ ... whether I am alone or with others, my practice of    life and the conduct of my thoughts and actions are the    prac...
At it’s heart jamming is about improvisation.13 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: we enjoy a great conversation ... 14 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: we write a love letter, a poem, a song ... 15 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: ... we blog ... 16 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: we dance ... 17 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: we train for a big cycle challenge ... 18 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: we beat New Zealand at rugby ... 19 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: we deliver that blockbuster presentation 20 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: you deliver on your marketing objectives 21 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
We are jamming when: an inspired product development team                     embark on the road to create something      ...
And yes. We are jamming right now. Right here. At Higher Ground. 23 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
“ When we                               walk the                               tightrope                               bet...
This is very powerful stuff.      This improvisational style derives it’s power from the      way it juxtaposes certain vi...
Examples of these tensions include ...       The established (tradition, powers           The new. The new. The new. The n...
Examples of these tensions include ...                                                             Estimate by Task       ...
What I learnt was this:    Jazz music is called improvisational because    it does not try to resolve these tensions.    I...
What I learnt was this:    Realise that there is no winner, or loser, only the    sound of the tune you have all agreed up...
What I learnt was this:    Play the tension in the room for all it’s worth ...    but do not try to resolve it.30 Digital ...
A well-managed enterprise cannot survive without sheetmusic. It allows the management of complexity, without whichthe perf...
Our role is to work the central paradox (or tension) of the‘jam session’: to locate the ever mobile ‘sweet spot” somewhere...
Ideas are the quickest path to   creative brilliance.                                                    The Art of the Id...
Who is John Hunt?                                                    JOHN HUNT.                                           ...
Ideas	  have	  moods.
I	  Google,	  therefor	  I	  am	  (NOT)
Trust	  your	  ins<ncts,	  or	  they	  will	  go	  away.
Never	  put	  lips<ck	  on	  a	  pig.
Idea	  apartheid	  is	  dead.
Nobody	  orders	  a	  bouquet	  beige	  flowers.
Ideas	  don’t	  travel	  through	  a	  bureaucracy.
We	  are	  all	  equal	  before	  the	  idea.
!       INSPIRATION      (INTERNATIONAL)43 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
4                 AirwalkDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
AIRWALK                                                    AIRWALK	                                                      T...
Anywhere retail:kill the overhead!
3                 Pay with a TweetDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
PAY WITH A TWEET                                                     Grand Prix Winner                                    ...
The real currencyof earned media.
2                 Decode JAY-Z with BingDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
DECODE JAY-Z WITH BING                                                  DECODE JAY-Z WITH BING                            ...
Get a little helpfrom your friends.
1                 The Wilderness DowntownDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
THE WILDERNESS DOWNTOWN                                                     Grand Prix Winner                             ...
Look for an emotionalconnection.
!       INSPIRATION          (LOCAL)60 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
4                 CameraDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
CAMERA                                                 Type of Entry:                                                 Inte...
Negotiate withpublishes andpartners.
3                 Test DriveDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
TEST DRIVE                                                 Type of Entry:                                                 ...
Connect the dots,criss-cross themedia.
2                 Be In The VideoDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
BE IN THE VIDEO                                                 Type of Entry:                                            ...
Include your fans.Crowdsource yoursolution.
1                 ‘Flo’ BrowserDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
MUSICA ‘FLO BROWSER’                                                        Grand Prix Winner                             ...
Think beyond thebrowser.
fin.           Q’s. Debate. Conversation.                                                    Sarah Vaughan - Jazz Diva77 D...
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
And all that Jazz (achieving creative brilliance)
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And all that Jazz (achieving creative brilliance)

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The first Digital Divas event took place in September 2011 and this is the amazing presentation given by Quirk's Chief Creative Officer, Clint Bryce. "And all that Jazz (achieving creative brilliance)."

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Transcript of "And all that Jazz (achieving creative brilliance)"

  1. 1. And all that Jazz. (achieving creative brilliance) Clint Bryce - Group Chief Creative Officer, QUIRK Sarah Vaughan - Jazz Diva1 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  2. 2. Tyler (12) Dune (9) Emma (15 Jagger (7).
  3. 3. Simons Town.
  4. 4. The Loerie Awards, Saturday 17th September 2011, CTICC
  5. 5. My story begins here. The year is 1998. Crazy Blues.5 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  6. 6. Crazy Blues.6 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  7. 7. This is not the poster.7 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  8. 8. What do the following have in common?tinderbox. Crazy Blues. Mr John Kao.8 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  9. 9. It wasn’t until the following year that I made the connection. Mr John Kao. First published 1996 ISBNB 0-88730-864-39 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  10. 10. It wasn’t until the following year that I made the connection. + =Business. Jazz. Creative Business.10 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  11. 11. “ Jazz – like business – implies a series of balancing acts. It must always be disciplined – but never driven – by formulas, agendas, sheet music. It must always be pushing outward, forward, upward – and therefore, inevitably, against complacency.” – John Kao11 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  12. 12. “ ... whether I am alone or with others, my practice of life and the conduct of my thoughts and actions are the practice and conduct of a jazz player: I proceed by improvisation, by jamming.” – John Kao12 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  13. 13. At it’s heart jamming is about improvisation.13 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  14. 14. We are jamming when: we enjoy a great conversation ... 14 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  15. 15. We are jamming when: we write a love letter, a poem, a song ... 15 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  16. 16. We are jamming when: ... we blog ... 16 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  17. 17. We are jamming when: we dance ... 17 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  18. 18. We are jamming when: we train for a big cycle challenge ... 18 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  19. 19. We are jamming when: we beat New Zealand at rugby ... 19 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  20. 20. We are jamming when: we deliver that blockbuster presentation 20 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  21. 21. We are jamming when: you deliver on your marketing objectives 21 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  22. 22. We are jamming when: an inspired product development team embark on the road to create something new and exciting. 22 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  23. 23. And yes. We are jamming right now. Right here. At Higher Ground. 23 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  24. 24. “ When we walk the tightrope between analytic rigor and inspired passion ... we leave the sheet music behind for new horizons, we are jamming.”24 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  25. 25. This is very powerful stuff. This improvisational style derives it’s power from the way it juxtaposes certain vital human tensions, or paradoxes. The same applies in business. With us.25 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  26. 26. Examples of these tensions include ... The established (tradition, powers The new. The new. The new. The new. that be, status quo, processes) ... The new. The new. Critical norms and standards ... The need to experiment. Responsiveness to the team ... Individual expressiveness. Discipline ... Free abandonment. Client service ... Creative production. Limiting budgets ... Generous hours. Monitoring (reviews, time-keeping) ... Unmonitored. Expertise ... Freshness, naïveté. Efficiency ... Exploration.26 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  27. 27. Examples of these tensions include ... Estimate by Task Est. Hours Subtotal $ Per Hr Days Task Project definition $ days $ Information design $ days $ Visual design $ days $ Flash animation $ days $ Production $ days $ Creativity Programming $ days $ Usability testing $ days $ Competitive analysis $ days $ Strategy Copywriting $ days $ X % overhead QA/testing $ days $ Innovation TOTAL $ % $ © Web ReDesign 2.0 | Workflow that Works (ISBN 0-7357-1433-9) Effectiveness Production schedules Time sheets Efficiency27 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  28. 28. What I learnt was this: Jazz music is called improvisational because it does not try to resolve these tensions. In other words, it is impervious to recipes, to formulas. It is satisfied to live them – to work or rather ‘play’ them – for all they’re worth. I absolutely this!28 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  29. 29. What I learnt was this: Realise that there is no winner, or loser, only the sound of the tune you have all agreed upon.29 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  30. 30. What I learnt was this: Play the tension in the room for all it’s worth ... but do not try to resolve it.30 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  31. 31. A well-managed enterprise cannot survive without sheetmusic. It allows the management of complexity, without whichthe performers would degenerate into cacophony.31 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  32. 32. Our role is to work the central paradox (or tension) of the‘jam session’: to locate the ever mobile ‘sweet spot” somewherebetween systems and analysis on the one hand ...... and the free-flowing creativity on the other.32 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  33. 33. Ideas are the quickest path to creative brilliance. The Art of the Idea and how it can change your life By John Hunt33 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  34. 34. Who is John Hunt? JOHN HUNT. Worldwide Creative Director TBWA.34 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  35. 35. Ideas  have  moods.
  36. 36. I  Google,  therefor  I  am  (NOT)
  37. 37. Trust  your  ins<ncts,  or  they  will  go  away.
  38. 38. Never  put  lips<ck  on  a  pig.
  39. 39. Idea  apartheid  is  dead.
  40. 40. Nobody  orders  a  bouquet  beige  flowers.
  41. 41. Ideas  don’t  travel  through  a  bureaucracy.
  42. 42. We  are  all  equal  before  the  idea.
  43. 43. ! INSPIRATION (INTERNATIONAL)43 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  44. 44. 4 AirwalkDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  45. 45. AIRWALK AIRWALK   Type of Entry: Other  Interac0ve  Digital  Solu0ons Category: Mobile  Adver0sing Title: AIRWALK  IPUS Advertiser/Client: AIRWALK Product/Service: FOOTWEAR Entrant Company: Y&R  New  York,  USA Advertising/Web Design Agency: Y&R  New  York,  USA45 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  46. 46. Anywhere retail:kill the overhead!
  47. 47. 3 Pay with a TweetDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  48. 48. PAY WITH A TWEET Grand Prix Winner Type of Entry: Viral Advertising Category: Viral Marketing Title: PAY WITH A TWEET Advertiser/Client: INNOVATIVE THUNDER Product/Service: CURRENCY SYSTEM Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  49. 49. The real currencyof earned media.
  50. 50. 2 Decode JAY-Z with BingDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  51. 51. DECODE JAY-Z WITH BING DECODE JAY-Z WITH BING Type of Entry: Digitally Led Integrated Campaign Category: Best Digitally Led Integrated Campaign Title: DECODE JAY-Z WITH BING Advertiser/Client: BING/JAY-Z Product/Service: DECODE JAY-Z WITH BING Entrant Company: DROGA5 New York, USA Advertising/Web Design Agency: DROGA5 New York, USA Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  52. 52. Get a little helpfrom your friends.
  53. 53. 1 The Wilderness DowntownDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  54. 54. THE WILDERNESS DOWNTOWN Grand Prix Winner Type of Entry: Websites & Microsites Category: Publications & Media Title: THE WILDERNESS DOWNTOWN Advertiser/Client: GOOGLE Product/Service: ARCADE FIREDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  55. 55. Look for an emotionalconnection.
  56. 56. ! INSPIRATION (LOCAL)60 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
  57. 57. 4 CameraDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  58. 58. CAMERA Type of Entry: Internet Advertising Category: Automobile Title: CAMERA Advertiser/Client: BMW Entrant: Gloo Digital DesignDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  59. 59. Negotiate withpublishes andpartners.
  60. 60. 3 Test DriveDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  61. 61. TEST DRIVE Type of Entry: Mobile Advertising Category: Automotive Title: TEST DRIVE Advertiser/Client: Mercedes-Benz Entrant: 140 BBDODigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  62. 62. Connect the dots,criss-cross themedia.
  63. 63. 2 Be In The VideoDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  64. 64. BE IN THE VIDEO Type of Entry: Viral & Communications Category: Entertainment/Sports/Leisure Title: BE IN THE VIDEO Advertiser/Client: Wrestlerish Entrant: EticketDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  65. 65. Include your fans.Crowdsource yoursolution.
  66. 66. 1 ‘Flo’ BrowserDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  67. 67. MUSICA ‘FLO BROWSER’ Grand Prix Winner Type of Entry: Applications & Tools Category: Food/Retail/Snacks Title: THE FLO BROWSER Advertiser/Client: MUSICA Entrant: HelloComputerDigital Divas :: ACHIEVING CREATIVE BRILLIANCE
  68. 68. Think beyond thebrowser.
  69. 69. fin. Q’s. Debate. Conversation. Sarah Vaughan - Jazz Diva77 Digital Divas :: ACHIEVING CREATIVE BRILLIANCE
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