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Finding Your Needle in the CMS Haystack - 5 Keys to Selecting the Right CMS Technology and Service Provider
 

Finding Your Needle in the CMS Haystack - 5 Keys to Selecting the Right CMS Technology and Service Provider

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Presentation slides from Digital Clarity Group's March 2014 Get Clarity webinar. ...

Presentation slides from Digital Clarity Group's March 2014 Get Clarity webinar.

In this presentation, we give an insightful look at DCG’s proven process for selecting and acquiring business technology and the service provider team implementing it (e.g. Systems Integrator or Interactive Agency).

This presentation is perfect if if you’re currently searching for technology to transform your customer experience management initiatives – a Content Management System, Marketing Automation Platform, Customer Relationship Management system, Digital Asset Management — and is designed to give you confidence in the partner choices you make.

View the entire webinar recording on DCG's <a>website </a>

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    Finding Your Needle in the CMS Haystack - 5 Keys to Selecting the Right CMS Technology and Service Provider Finding Your Needle in the CMS Haystack - 5 Keys to Selecting the Right CMS Technology and Service Provider Presentation Transcript

    • Finding Your Needle in the CMS Haystack 5 Keys to Selecting the right CMS Technology and Service Provider Cathy McKnight and Mary Laplante March 26, 2014 www.digitalclaritygroup.com
    • What’s so hard about this? 2@just_clarity @cathymcknight
    • CMS market reality 3@just_clarity @cathymcknight
    • Needle finding aid 4@just_clarity @cathymcknight
    • Digital Clarity Group Deep engagement with users and buyers 5@just_clarity @cathymcknight
    • Cathy McKnight  Founding Partner  Principal Analyst covering WCM, MAP, Smarter Workforce  DCG Consulting Practice Lead  Consulting experience with IBM, Prescient Digital Media, and Aon Hewett  Runner, gardener, mother. 6@just_clarity @cathymcknight
    • Today’s topics 7 1. Context: defining “selection” 2. 5 keys for choosing the right CMS technology and service provider 3. Resources 4. Q & A @just_clarity @cathymcknight
    • About Digital Clarity Group 8@just_clarity @cathymcknight
    • Defining selection scope 9 1. Any B2… @just_clarity @cathymcknight
    • 10
    • Defining selection scope 11 1. Any B2… 2. Technology & Service Provider @just_clarity @cathymcknight
    • Technology alone is not a solution 12 The “Three I’s” turn software into a solution  Implementation  Integration  Incorporation @just_clarity @cathymcknight
    • Defining selection scope 13 1. Any “B2” 2. Technology + service provider 3. CMS for CEM @just_clarity @cathymcknight
    • Fewer companies buying CMS only 14@just_clarity @cathymcknight
    • 5 keys for choosing the right CMS technology and service provider 15
    • Key #1: Validation 16@just_clarity @cathymcknight
    • Key #1: Validation Impact  Alignment of purpose across stakeholder groups  Support is “built in” from tacit acceptance via inclusion in process  Starts change management and ongoing communication processes 17@just_clarity @cathymcknight
    • Key #2: Constituent Participation 18@just_clarity @cathymcknight
    • Key #2: Constituent Participation Impact  Essential to buy-in  Varies by roles and organization  Right-sizing of scope 19@just_clarity @cathymcknight
    • Key #3: Requirements Identification 20@just_clarity @cathymcknight
    • Key #3: Requirements Identification Impact  Fundamental to best-fit choices  Incomplete requirements = compromised solutions  Beyond features/functions  Skills are requirements, too. 21@just_clarity @cathymcknight
    • Key #4: Focus 22@just_clarity @cathymcknight
    • Key #4: Focus Impact  All ≠ equal  Prioritization  Commoditization  Differentiation of needs leads to the right fit 23@just_clarity @cathymcknight
    • Key #5: Vision 24@just_clarity @cathymcknight
    • Key #5: Vision Impact  Long view  Sustainability  Long-term ROI 25@just_clarity @cathymcknight
    • Bonus Key: Mindset  It’s a program.  It’s a strategy.  It’s a transformation.  It takes time to get it right. 26 Program Management @just_clarity @cathymcknight
    • 5 Keys to finding your needle 1. Validate business needs 2. Give all constituents a voice 3. Ensure thorough requirements gathering 4. Prioritize needs for focus 5. Consider the long view 27@just_clarity @cathymcknight
    • The “so what” 1. Take action now to get your house in order. 2. Create and socialize a shared vision of a successful selection process. 3. Prepare for and educate about the process. 4. Start planning for governance. 5. Consider an outside expert who can help guide, streamline, connect, and lead. 28@just_clarity @cathymcknight
    • For more information 29 Visit our website for more information about our research and services http://digitalclaritygroup.com Contact Cathy with questions about foday’s webinar cmcknight@digitalclaritygroup.com Contact us about technology and service provider selections mmarchionda@digitalclaritygroup.com @just_clarity @cathymcknight
    • info@digitalclaritygroup.com DigitalClarityGroup.com | @Just_Clarity | #DCGInsight