Your SlideShare is downloading. ×
  • Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Finding Your Needle in the CMS Haystack

  • 64 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
64
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Finding Your Needle in the CMS Haystack 5 Keys to Selecting the right CMS Technology and Service Provider Cathy McKnight and Mary Laplante March 26, 2014 www.digitalclaritygroup.com
  • 2. What’s so hard about this? 2@just_clarity @cathymcknight
  • 3. CMS market reality 3@just_clarity @cathymcknight
  • 4. Needle finding aid 4@just_clarity @cathymcknight
  • 5. Digital Clarity Group Deep engagement with users and buyers 5@just_clarity @cathymcknight
  • 6. Cathy McKnight  Founding Partner  Principal Analyst covering WCM, MAP, Smarter Workforce  DCG Consulting Practice Lead  Consulting experience with IBM, Prescient Digital Media, and Aon Hewett  Runner, gardener, mother. 6@just_clarity @cathymcknight
  • 7. Today’s topics 7 1. Context: defining “selection” 2. 5 keys for choosing the right CMS technology and service provider 3. Resources 4. Q & A @just_clarity @cathymcknight
  • 8. About Digital Clarity Group 8@just_clarity @cathymcknight
  • 9. Defining selection scope 9 1. Any B2… @just_clarity @cathymcknight
  • 10. 10
  • 11. Defining selection scope 11 1. Any B2… 2. Technology & Service Provider @just_clarity @cathymcknight
  • 12. Technology alone is not a solution 12 The “Three I’s” turn software into a solution  Implementation  Integration  Incorporation @just_clarity @cathymcknight
  • 13. Defining selection scope 13 1. Any “B2” 2. Technology + service provider 3. CMS for CEM @just_clarity @cathymcknight
  • 14. Fewer companies buying CMS only 14@just_clarity @cathymcknight
  • 15. 5 keys for choosing the right CMS technology and service provider 15
  • 16. Key #1: Validation 16@just_clarity @cathymcknight
  • 17. Key #1: Validation Impact  Alignment of purpose across stakeholder groups  Support is “built in” from tacit acceptance via inclusion in process  Starts change management and ongoing communication processes 17@just_clarity @cathymcknight
  • 18. Key #2: Constituent Participation 18@just_clarity @cathymcknight
  • 19. Key #2: Constituent Participation Impact  Essential to buy-in  Varies by roles and organization  Right-sizing of scope 19@just_clarity @cathymcknight
  • 20. Key #3: Requirements Identification 20@just_clarity @cathymcknight
  • 21. Key #3: Requirements Identification Impact  Fundamental to best-fit choices  Incomplete requirements = compromised solutions  Beyond features/functions  Skills are requirements, too. 21@just_clarity @cathymcknight
  • 22. Key #4: Focus 22@just_clarity @cathymcknight
  • 23. Key #4: Focus Impact  All ≠ equal  Prioritization  Commoditization  Differentiation of needs leads to the right fit 23@just_clarity @cathymcknight
  • 24. Key #5: Vision 24@just_clarity @cathymcknight
  • 25. Key #5: Vision Impact  Long view  Sustainability  Long-term ROI 25@just_clarity @cathymcknight
  • 26. Bonus Key: Mindset  It’s a program.  It’s a strategy.  It’s a transformation.  It takes time to get it right. 26 Program Management @just_clarity @cathymcknight
  • 27. 5 Keys to finding your needle 1. Validate business needs 2. Give all constituents a voice 3. Ensure thorough requirements gathering 4. Prioritize needs for focus 5. Consider the long view 27@just_clarity @cathymcknight
  • 28. The “so what” 1. Take action now to get your house in order. 2. Create and socialize a shared vision of a successful selection process. 3. Prepare for and educate about the process. 4. Start planning for governance. 5. Consider an outside expert who can help guide, streamline, connect, and lead. 28@just_clarity @cathymcknight
  • 29. For more information 29 Visit our website for more information about our research and services http://digitalclaritygroup.com Contact Cathy with questions about foday’s webinar cmcknight@digitalclaritygroup.com Contact us about technology and service provider selections mmarchionda@digitalclaritygroup.com @just_clarity @cathymcknight
  • 30. info@digitalclaritygroup.com DigitalClarityGroup.com | @Just_Clarity | #DCGInsight