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Ogh presentation final Ogh presentation final Presentation Transcript

  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.org“My name is Norman Evansand I have an idea I’d like todiscuss with you”
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgThis idea will help On Guard for Humanity inmany ways, especially by recruitingvolunteers and raising money.I will show you:1. The One Minute Exercise2. ASSET Inc. case study3. Fundraising campaign forOn Guard for Humanity
  • Time is democratic. We all have 1440minutes a day each, no more no less.Were awake about a 1000 minutes a day.But all of us can get things done oneminute a time. Dont wait, do it now!© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • SituationThe world and how we work has changed. The newtechnologies offer us the ability to reduce costs and increaseproductivity but at a high price to our well-being.Life is becoming more stressful.We are more sedentary, often sitting more than 8 hours aday.It is difficult to find ‘time’ for ourselves and our families.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • ProblemsProcrastination: no time for exercise, too busy, programsand health clubs too expensive, lack of motivation.Anxiety and Stress: People often turn to food, alcohol,drugs, and other destructive ways to deal with their anxietyand stress.Obesity, heart disease and stress related illnesses are atrecord highs, as are the costs to society.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgerciseTHE ONE MINUTEPRESCRIPTION
  • ProblemsMost wide spread and costly diseases of today are causedamong other things by Stress Hormones (mainly adrenalinand glucocortisol) in the body.The cost and impact of stress related diseases are agreat financial burden in the private and public sectors.Stress is the cause of increased sick leave and decreasedproductivity and profits.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • THE ONE MINUTEercisePRESCRIPTION© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgDe-stress. Breathe. Stretch.Smile. Walk. Get fit. Lose Weight.Be happy. Dont wait, do it now!
  • Delivering sustainable solutions since 1986 starcmn.comD© 1986-2013 Copyright The Evans Corporation - CMN The Creative Marketing Network Inc.
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesNorman Evans, The Creative Marketing Network Inc. (CMN)1971 - 1977 : Creative Director, Evans Advertising, UK1977 : Immigrated to Canada1977 - 1979 : Confederation Life Insurance Company(Specialist in Disability Insurance)1980 - 1982 : Apple C.O.R. customer-oriented sales training1983 - 1985 : Developed Value-Added STAR planning system,combining SPIN methodology (Xerox sales training)1985 : Founded The Creative Marketing Network (CMN), integratingadvertising, PR, and event strategies for emerging technology companies1986: Launched Desktop Publishing Laser Printer for Apple Computers1989: Published Creative Marketers Handbook:Plan the Work, Work the Plan1987-94: Agency of Record (AOR) for Microsoft Canada1994 - today : Working with the Whos Who of technology companies2000 - 2011 : Creative Director and Corporate Strategist, ASSET Inc.(developed the ASSET Highway system to manage the life-cycle of a loan)2009 - 2011 : Developed the DESKercise calendar program for ASSET2011 - 2012 : Creative Director, D+HPartial client list:
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesNorman Evans, The Person1987 - 1988 : 5 incidents of profound ischemia (lack of blood supply to hisheart) the cause of which was a 100% blocked right coronary artery,discoverer through an angiogram conducted in July 1987, 2 months afterhis 40th birthday.1988 : Toronto Rehab prescribed a ‘walking-exercise’ prescription1989 - present : Heart disease survivor who reversed his arterialblockages without surgery!In 2008 designed and produced the first DESKercise calendar for the financialservices industry expounding the idea that ‘sitting at your desk, doesn’t have tobe a pain’.2009 – 2012 : the calendar was successfully published in various designs.This series of exercises were called:Don’t wait do it! – DESKercise.
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesWinner of the 2012Microsoft User ExperienceAward for a Mobile App
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesASSET Inc.Deskercise campaignNote pad #1Double sidednote pad #2Front Back2011 CalendarDeskercise bookletDeskercise posterThis campaign was designed to promotea healthy workplace.Doing these stretching exercised throughoutthe day can help you focus and preventhealth problems, increase your level ofbrain activity and reduce over all stresslevels without ever leaving your desk.
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesCorporate Calendar 2010
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesWinner of the 2012Microsoft User ExperienceAward for a Mobile AppThe DESKercise program wasconceived by Norman Evans andembedded into the core marketingmessages at ASSET Inc. adding valueto the employees and customerexperience.The DESKercise is now available as acustom white-label program.
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesCorporate Calendar 2011
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgDe-stress. Breathe. Stretch.Smile. Walk. Get fit. Lose Weight.Be happy. Dont wait, do it now!
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesONE MINUTE EXERCISES:
  • ONE MINUTE EXERCISES throughout theday can help you prevent health problems,increase your level of brain activity, andreduce overallstress levels, wherever you may be.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • 12 exercises each can be done individually to work on specificareas or combined into a Tai Chai like movement .12 routinesof 5 seconds each: One Minute of “Land Swimming"All or part of these routines can be done as often as you like at apace that you enjoy. All exercise should begin be started slowlyand overtime as strength is gained then intensity can beincreased.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • BenefitsThe Benefits and Return on Investment of Exercise is welldocumented. What is not clear to most of us is the value ofONE MINUTE.A simple ONE MINUTE EXERCISE ROUTINE will reducestress and increase both fitness and brain activity levels.Ultimately, the individual’s wellbeing and productivity will beenhanced.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • What is unique ?It’s Mindful! It’s Immediate! It’s Proactive! It’s a Do It Program.Wherever you are, whatever situation you are in - it can bedone NOWAll other programs are good and we support them but each oneneeds its own time and resources - this program can be doneNOW - when you are working, standing in a line, in traffic oreven while on the phone.© 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTION
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgWhy Use Deskercise Don’t Wait Do iT Program?- It’s a public health education campaign- Reduces workplace absenteeism of both the physical and mental variety- A huge hidden tax savings on Canada’s healthcare system- Increases employee retention and productivity in private and public sectors- This daily planner, diary and scheduler features will prompt, remind and help youmonitor and track progress- Exercise need no longer be confined to the gym or a specific time of day.THE ONE MINUTEercisePRESCRIPTION
  • Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesDESKercise App - Winner of the 2012 Microsoft User Experience AwardNorman Evans: Concept, Creative Direction, and Writing:Ronnie Napoleon Pereira: Original Art and TypographyMark Ironside/Jayde Ironside, www.newmedistar.tv APP Development Team
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgThe One Minute Exercise WarningThis exercise routine is designed to be habit forming.
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgHow does this helpOn Guard for Humanity?
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgSTART BY GIVING >Give volunteers, donors, sponsors andtheir customers and employeesa value-added giftof a calendar that will give them a newunderstanding of the value of time and thepower of one minute!
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgCharity’s biggest challenge:Communicating the uniqueness oftheir programs and benefits&Motivating people for action –The One Minutes Exercise Programhelps charities to add value for theirsponsors
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgEarning the right to have your message on aclients wall, desk, or phone for a whole year isincredibly valuable in building goodwill, trust,and confidence in On Guard for Humanity.
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgThe DESKercise calendar / programis a user-friendly, high-touch, low-techway for charities to spread their messageand give something useful back –A free product that people will keep,with the following benefits:-It’s a calendar-It’s an easy exercise program-It brings mindfulness about personalresponsibility and empowerment-And.. on each page, it also reminds them about thevalue of water in the world (and of On Guard forHumanity)
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgHow will this help the Charity:* Make it easier to engage sponsors* Help recruit and train volunteers* Spread the message of the campaign –“Water for a world in need”Use the calendar and exercise program todeliver the message in all media
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgThe ROI of Exercise"Motorola invests $6 million annually into its WellnessInitiative program, which promotes the long-term healthbenefits of its employees, family members and retirees.For every $1 that Motorola invested in the program,$3.93 has been saved."- US Department of Health & Human Services"Coke campaign targets obesity worldwide. New adlaunched at sensitive time as consumers grow morehealth-conscious"- The Globe and Mail, Tuesday, April 23, 2013
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTIONCRM2Cause-Related MarketingCustomer Relationship Managementx= Value-added sustainable solutions for theconsumer, cause, and corporation
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTIONcelebrityimagecharityfundingbusinessbrandconsumersemployeespublicserviceannouncementstelevisionradiointernetprinteventsstrategicproductsManaging therelationshipsbetween all partiesCRM2yLeveraging Technology
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTIONMark Wahlberg, CIBC, andthe Childrens Wish Foundation"Mark Wahlberg lends CIBC ahand with bond trades for charity"- The Globe and Mail, Dec. 06 2012Helped raise morethan $4 million
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgTHE ONE MINUTEercisePRESCRIPTIONMedia Products(TV, Radio, Internet, Print)PSAs, Calanders, StationaryMobile apps
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgThere is no time.Only Now.
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgNext stepsEngage CMN in a planning process to implement theprogram, which includes licensing and customizing theDon’t Wait Do It - “One Minute Exercise CalendarProgram”.This calendar will be used to solicit corporate partnerships,and offer not only cause-related-marketing opportunitiesthat enhances the customer and employee value-added-relationships between all parties, but also delivers valuabletips, solutions and guidelines that will educate and inform.
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.orgThere is no time.Only Now.
  • © 2013 Norman Evans The Evans Corporation All Rights Reserved. www.hopeforhealth.org