Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesNorman Evans, The Creative Marketing Network Inc. (CMN)1971 - 1977 : Creative Director, Evans Advertising, UK1977 : Immigrated to Canada1977 - 1979 : Confederation Life Insurance Company(Specialist in Disability Insurance)1980 - 1982 : Apple C.O.R. customer-oriented sales training1983 - 1985 : Developed Value-Added STAR planning system,combining SPIN methodology (Xerox sales training)1985 : Founded The Creative Marketing Network (CMN), integratingadvertising, PR, and event strategies for emerging technology companies1986: Launched Desktop Publishing Laser Printer for Apple Computers1989: Published Creative Marketers Handbook:Plan the Work, Work the Plan1987-94: Agency of Record (AOR) for Microsoft Canada1994 - today : Working with the Whos Who of technology companies2000 - 2011 : Creative Director and Corporate Strategist, ASSET Inc.(developed the ASSET Highway system to manage the life-cycle of a loan)2009 - 2011 : Developed the DESKercise calendar program for ASSET2011 - 2012 : Creative Director, D+HPartial client list:
Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesNorman Evans, The Person1987 - 1988 : 5 incidents of profound ischemia (lack of blood supply to hisheart) the cause of which was a 100% blocked right coronary artery,discoverer through an angiogram conducted in July 1987, 2 months afterhis 40th birthday.1988 : Toronto Rehab prescribed a ‘walking-exercise’ prescription1989 - present : Heart disease survivor who reversed his arterialblockages without surgery!In 2008 designed and produced the first DESKercise calendar for the financialservices industry expounding the idea that ‘sitting at your desk, doesn’t have tobe a pain’.2009 – 2012 : the calendar was successfully published in various designs.This series of exercises were called:Don’t wait do it! – DESKercise.
Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesASSET Inc.Deskercise campaignNote pad #1Double sidednote pad #2Front Back2011 CalendarDeskercise bookletDeskercise posterThis campaign was designed to promotea healthy workplace.Doing these stretching exercised throughoutthe day can help you focus and preventhealth problems, increase your level ofbrain activity and reduce over all stresslevels without ever leaving your desk.
Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesWinner of the 2012Microsoft User ExperienceAward for a Mobile AppThe DESKercise program wasconceived by Norman Evans andembedded into the core marketingmessages at ASSET Inc. adding valueto the employees and customerexperience.The DESKercise is now available as acustom white-label program.
Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesWinner of the 2012Microsoft User ExperienceAward for a Mobile App
Delivering sustainable solutions since 1986 starcmn.comASSET Identity GuidelinesDESKercise App - Winner of the 2012 Microsoft User Experience AwardNorman Evans: Concept, Creative Direction, and Writing:Ronnie Napoleon Pereira: Original Art and TypographyMark Ironside/Jayde Ironside, www.newmedistar.tv APP Development Team