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Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
Gaming and films are inextricably linked
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Gaming and films are inextricably linked

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Research shows that there is a clear and strong link between gamers and cinemagoers

Research shows that there is a clear and strong link between gamers and cinemagoers

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    • 1. GAMING AND FILMS ARE INEXTRICABLY LINKED
    • 2. GAMERS CAN BE REACHED IN CINEMA CINEMA: THE QUALITY BROADCAST CHANNEL 55% are non listeners of commercial radio (listen to less than 1 day per week / none) Source: TGI GB 2011 Q3 | Base : All 15+ Adults | Target:: Game console owners 76% are light TV viewers* (watch less than 20 hours a week) 72% are heavy internet users (every day / most days) Index 127 Index 92 Index 110 Index 131 59% are medium / heavy cinemagoers (visiting more than 2 or 3 times a year) (watch less than 20 hours a week)
    • 3. Cinemagoers Gamers 15-24 20% 23% 25-34 19% 22% 35-44 20% 24% 45+ 41% 31% Men 48% 51% Women 52% 49% ABC1 61% 56% C2DE 39% 44% CINEMAGOERS ARE GAMERS Source : TGI Q3 2011, Base: All 15+ Adults Targets: All Cinemagoers; Games console owners
    • 4. CINEMAGOERS HAVE HIGH LEVELS OF CONSOLE OWNERSHIP 21.6M OWN A GAMES CONSOLE AND 8.5M (40%) OF THOSE ARE THE MAIN USERS. CINEMA: THE ULTIMATE BRAND EXPERIENCE Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All Cinemagoers Nintendo Wii Nintendo DS / DSi XI Game Boy Advance Game Boy Sony PS2 Sony PS3 Sony PSP / PSP Go Sony PS Xbox 360 Xbox
    • 5. 27% have bought a new accessories in the past year, spending above average at £67** CINEMAGOERS INVEST IN THEIR PASSION CINEMA: THE ULTIMATE BRAND EXPERIENCE Source ; TGI Q3 2011 | Base : All 15+ Adults | Target : All cinemagoers, who have a game console in their household * Average UK Adult spend on Consoles : £229 | ** Average UK Adult spend on Console Games : £98.54 *** Average UK Adult spend on PC Games : £66.15 | **** Average UK Adult spend on Accessories : £67.66 ^ Mean number of hours spent playing any games per week : 3.48hrs Mean hours spent playing any games per week 4.3hrs^ 39% have bought a new console in the past year, spending above average at £231* 76% have bought a new console games in the past year, spending above average at £100*** 39% have bought a new PC games in the past year, spending above average at £69****
    • 6. A total of £3.3bn was spent on consoles and games in the last year 85% of spend came from people who have visited the cinema That ’s £2.8 billion! Cinemagoers spent: £1.6 billion on hardware £1.2 billion on software PEOPLE WHO VISIT THE CINEMA ARE A VALUABLE AUDIENCE Source: TGI Q3 2011 | Base: All 15+ Adults Target: All Cinemagoers
    • 7. 36% of cinemagoers use the games feature on their mobile phones They are 24% more likely* to download games to their phones They are 29% more likely to play games on their mobile phone / tablet applications They spend an average of 7hrs per week playing online games CINEMAGOERS ALSO ENJOY GAMING ON MOBILES & ONLINE Source: TGI Q3 2011 | Base: All 15+ Adults Target: All Cinemagoers
    • 8. GAMING CLIENTS - TOP 10 SPENDERS IN Q4 2010
    • 9. CINEMA: THE QUALITY BROADCAST CHANNEL 38% OF CINEMA ’S TOTAL GAMING SPEND WAS IN Q4 2010, THAT WAS £3.1M Source: Nielsen AdDynamix Gaming Advertisers in Cinema only during Oct – Dec 2010 ELECTRONIC ARTS LTD £1.1M DISNEY INTERACTIVE STUDIOS £411K BETHESDA SOFTWORKS £59K KONAMI COMPUTER GAMES UK LTD £20K NINTENDO (UK) LTD £231K MICROSOFT LTD £1.2M SONY COMPUTER ENTERTAINMENT £67K
    • 10. Source ; TGI Q3 2011 | Base : All 15+ Adults Target : All Cinemagoers who own a game console GAMERS FAVOURITE FILM GENRE ADVENTURES OF TIN TIN : THE SECRET OF THE UNICORN IND Impacts : 3.8M IN TIME IMMORTALS 3D A NIGHT IN THE WOODS SAFE The majority of gamers love to watch action adventure and thriller films But as before, they also enjoy films that reflect their favourite games CINEMA: THE QUALITY BROADCAST CHANNEL PIRANHA 3DD IND Impacts : 962K IND Impacts : 1.2M IND Impacts : 192K IND Impacts : 385K IND Impacts : 719K

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