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Alternative film genres are a popular choice amongst 25+ AB monthly cinemagoers

Alternative film genres are a popular choice amongst 25+ AB monthly cinemagoers

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  • 1. Source : Touchpoints SuperHub 3 2010 | Base : All 15+ Adults Target: Those who have visited the cinema once a month or more ; Those who have visited the cinema once a month or more who mention at least one alternative genre as a favourite * Alternative = Art house, Biopic, Documentary and Foreign Language ALTERNATIVE FILM GENRES ARE A POPULAR CHOICE AMONGST 25+ AB MONTHLY CINEMAGOERS CINEMA: THE ULTIMATE BRAND EXPERIENCE ALL MONTHLY CINEMAGOERS ALL MONTHLY CINEMAGOERS, WHO MENTIONS AT LEAST ONE ALTERNATIVE* FILM GENRE AS A FAVOURITE