Why Digital Business School ?

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Why Digital Business School ?

  1. 1. Can you go through this presentation and share it ?<br />Because wise people share what’s good.<br />www.DigitalBusinessSchool.net<br />1<br />
  2. 2. www.DigitalBusinessSchool.net<br />2<br />
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  13. 13. www.DigitalBusinessSchool.net<br />13<br />
  14. 14. Apple Free Cash Flow<br />www.DigitalBusinessSchool.net<br />14<br />
  15. 15. Free Cash Flow<br />www.DigitalBusinessSchool.net<br />15<br />
  16. 16. www.DigitalBusinessSchool.net<br />16<br />
  17. 17. www.DigitalBusinessSchool.net<br />17<br />
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  20. 20. Putting the mobile phone in context<br />5 Billion mobile users<br />www.DigitalBusinessSchool.net<br />20<br />
  21. 21. www.DigitalBusinessSchool.net<br />21<br />
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  24. 24. What is Digital Business?<br />Convergence of business activities primarily driven through Digital Medium.<br />A business has to reach out to all it’s stake holders in one or the other way using digital medium like internet or mobile.<br />Increasing power of devices has enabled this trend.<br />www.DigitalBusinessSchool.net<br />24<br />
  25. 25. Digital Business – Multi Modal<br />Businesses cannot wait at one place to either influence or convert.<br />They have to do it in multiple places using multi-device approach.<br />It’s no more just an internet browser on a PC or a Laptop. It’s more.<br />www.DigitalBusinessSchool.net<br />25<br />
  26. 26. What are the Components?<br />Will your business do only SEO today ? Or will also do <br />SEM, <br />Email Marketing, <br />Social Media (oh yes, Social Media Optimization and Social Media Marketing), <br />Video, <br />Mobile (and yes text, mobile website, wap or app)<br />or optimization of all these channels.<br />And yes in Social Media, will you do just <br />www.DigitalBusinessSchool.net<br />26<br />
  27. 27. On what device?<br />Will you target only internet users on a desktop or laptop, or include<br />www.DigitalBusinessSchool.net<br />27<br />
  28. 28. Why can’t I do all?<br />Yes. You can if you are one of the fortune 500 companies and can budget for a team and technology.<br />But, that’s not necessary. What’s needed is to identify where the prospects and customers are and reach out to them.<br />Meaning Optimize the Marketing efforts.<br />www.DigitalBusinessSchool.net<br />28<br />
  29. 29. What should I do?<br />Need is to Optimize all these approaches in an integrated way and track these approaches.<br />Once you are confident about this, then scale and diversity.<br />If you are learning, then you’ve got to get an overview as well as working of all the approaches. Then visualize to specialize.<br />www.DigitalBusinessSchool.net<br />29<br />
  30. 30. Approach at Digital Business School<br />Provide insights into all the components of the system of Digital Business<br />Learn these modules at basic, intermediate, specialization, professional and practitioner levels<br />www.DigitalBusinessSchool.net<br />30<br />
  31. 31. Thoughts by Prof Mohan BirSawhney - Conventional Marketing Thinking <br />Organize by product units<br />Focus on profitable transactions<br />Judge performance primarily by financial results<br />Focus on satisfying shareholders<br />The marketing dept does the marketing<br />Build brands primarily through advertising<br />Emphasize customer acquisition<br />Measure customer satisfaction<br />Over-promise to get the order<br />Make the firm the unit of analysis<br />31<br />www.DigitalBusinessSchool.net<br />
  32. 32. New Marketing Paradigm<br />Organize by customer segments<br />Focus on customer lifetime value<br />Look at marketing metrics as well as financial ones<br />Focus on satisfying several stakeholder groups<br />Everyone in the company does marketing<br />Build brands through company behaviour<br />Emphasize customer retention<br />Measure customer value and loyalty<br />Under-promise, over-deliver<br />Make the value chain the unit of analysis<br />32<br />www.DigitalBusinessSchool.net<br />
  33. 33. Conventional marketing thinking questioned due to…<br />Hypercompetition is rampant<br />Power has been shifting from manufacturers to giant retailers<br />Power is now shifting to consumers<br />Consumers are more price and value sensitive and better informed<br />Brands are looking more alike and brand loyalty is declining<br />Mass advertising is losing some effectiveness<br />Direct marketing tools and public relations are becoming more effective<br />33<br />www.DigitalBusinessSchool.net<br />
  34. 34. Bottom line…<br />“Markets are changing faster than marketing.”<br />34<br />www.DigitalBusinessSchool.net<br />
  35. 35. “Today, most company marketing strategies are obsolete” – Kellog On Marketing<br />35<br />www.DigitalBusinessSchool.net<br />
  36. 36. Evolution of Marketing Activities<br />www.DigitalBusinessSchool.net<br />36<br />
  37. 37. www.DigitalBusinessSchool.net<br />37<br />
  38. 38. Where is this leading to?<br />Shift in the kind of jobs available<br />Shift in training requirements<br />Now people learning on their own without expert knowhow<br />But very high end training available to a select few who can afford. Eg.<br />www.DigitalBusinessSchool.net<br />38<br />
  39. 39. Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. <br />www.DigitalBusinessSchool.net is one of the best out there.<br />www.DigitalBusinessSchool.net<br />39<br />
  40. 40. www.DigitalBusinessSchool.net<br />40<br />Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. <br />www.DigitalBusinessSchool.net is one of the best out there.<br />
  41. 41. www.DigitalBusinessSchool.net<br />41<br />Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. <br />www.DigitalBusinessSchool.net is one of the best out there.<br />
  42. 42. www.DigitalBusinessSchool.net<br />42<br />Where Businesses are growing and creating jobs, there is need for HIGH QUALITY training and Certification. <br />www.DigitalBusinessSchool.net is one of the best out there.<br />
  43. 43. DBS<br />Training from Professionals and Practitioners<br />Focus on practical work and projects<br />Learning by doing<br />Certified as Professionals<br />Affordable training<br />www.DigitalBusinessSchool.net<br />43<br />
  44. 44. Don’t agree?<br />In the next few days, we will take you through FREE Introductory Course<br />Understand if you want to be part of this tremendous opportunity<br />Our team is there to help. On web, on mobile.<br /> twitter.com/DigitalBSchool<br /> on.fb.me/DBSonFB<br />www.DigitalBusinessSchool.net<br />44<br />
  45. 45. THANK YOU<br />Leave your comment below. We would be glad to get in touch.<br />PramodhBN<br />@pramodh<br />www.DigitalBusinessSchool.net<br />45<br />

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