How 4G will change everything As the new high speed 4G mobile networking standard is rolled out, we bring hugely experienced Digital Consultant, Steve Furminger from Live Streaming experts, Rightster and SANDS Digital Media to predict how this will combine with high performance mobile devices to produce new services and opportunities for the Summer of 2013. Presented at October's Berkshire Digital meet at South Hill Park Arts Centre, Bracknell.

1. Emerging Mobile Trends:
What is 4G and will it change
everything?
and some other “stuff”
Steve Furminger
@furminger

2. WHAT IS THE HISTORY LEADING TO 4G?
(apologies for the acronyms)

3. 4G IS THE FOURTH
VERSION OF MOBILE
STANDARDS
G is simply “Generation”
We have experienced 1G, 2G, 2.5G, 3G, 3.5G and now 4G is here
LTE is the standard chosen in the UK it refers to “Long Term Evolution”
Nokia Siemens have a good intro video...

4. THE SIMPLE TRUTH ABOUT LTE

5. THE MOBILE EVOLUTION TIMELINE
1G - was the first generation of mobile
network created in the very early1980’s.
Data transfer was analogue at 4.6kbps
which allowed voice and text messaging.
Poor quality and service.

6. THE MOBILE EVOLUTION TIMELINE
2G (GSM) launched early 1992
introduced digital modulation, converting
the analogue sound into digital and then
back again.
Better devices with cameras, music players
embedded.
* global system for mobile communications

7. THE MOBILE EVOLUTION TIMELINE
2.5G (GPRS) launched around1999
introduced packet switching technology
allowing data rates 56kbps-115kbps
Devices starting to become more than
phones - maps, MMS and WAP - not quite
“smart” but useful.
* general packet radio system

8. THE MOBILE EVOLUTION TIMELINE
2.75G (EDGE) launched around 2002
improved data rates further.
More of a “Bolt-On” to 2.5G but increased
data throughput to 384kbps
* enhanced data for gsm evolution

9. THE MOBILE EVOLUTION TIMELINE
And then came 3G... the BIG change to
the mobile ecosphere.
First offered in 2002 in S. Korea it very
slowly rolled out globally. (new frequencies
meant new towers and networks)
By 2007, the 200 millionth 3G subscriber
was connected cross only 190 networks in
40 countries.

10. THE MOBILE EVOLUTION TIMELINE
3G standard included:
Revolutionary new protocols - non
backwards compatible - UMTS based on
GSM standards and CDMA based on 2G
standards.
Evolved EDGE - based on original EDGE
networks with improved speed of up to
1Mbps
* universal mobile telecommunications system
code division multiple access

11. THE MOBILE EVOLUTION TIMELINE
However in the background things haven’t
stood still, networks have improved, new
and update standards have been
introduced.

12. THE MOBILE EVOLUTION TIMELINE
3.5G arrived quietly....
HSPA offered 14 Mbit/s downlink and
supported by 200 carriers in 80 countries.
Many HPSA rollouts were a simple
software upgrade to 3G networks
By 2010 over 1000 devices were available
supporting this standards.
* high speed packet access

13. THE MOBILE EVOLUTION TIMELINE
3.5G continued to improve
HSDPA provides up to 28 Mbit/s
HSPA+ (another evolution) provides an
updated HSPA standard allowing for data
rates of up to 42 Mbit/s down and with
5.4 Mbit/s uplink.
By Jan 2012 200 carriers had released or
announced plans to support HSPA+.
* high speed downlink packet access

14. THE MOBILE EVOLUTION TIMELINE
Is 3G dead in the medium term?
Doubtful as new standards are still being or are planned to be introduced
and all are based on 3G tech so require a smaller outlay.
Dual Cell HSDPA allows for 84 Mbit/s and increased call quality in poor
reception areas.
Dual Cell and MIMO will double that connectivity if adopted.
Further planned HSPA+ networks will provide 672 Mbit/s downstream.

15. THE MOBILE EVOLUTION TIMELINE
So... What Happens Next....

16. THE NEXT EVOLUTION
4G is being released (although we should
actually be calling it 3.9G?)
Most networks acknowledge it is the
platform for the immediate future.
Lots of hype and marketing behind it but
in reality it is an evolution NOT a
revolution in mobile communication
standards.
It is part of the Long Term Evolution of
previous technologies.

17. SO WHAT IS 4G EXACTLY?
In March 2008, the ITU specified the
requirements for 4G setting peak speeds
at 100 Mbit/s for mobile and 1 Gbit/s for
stationary and low mobility use.
2 current standards brand as 4G, WiMAX
and LTE, although both fall short of the full
standards.
The ITU has since allowed much lower
specs to be referred to as 4G.

18. ONE QUICK SLIDE ON WIMAX
WiMAX - World Interoperability for Microwave Access
Designed to provide up to 1 Gbit/s data rates (with latest update).
“Wi-Fi on steroids” with large distances available - city wide in some
cases - a single connection you don’t drop out.
Due to frequencies in use, signals inside buildings are affected
Large initial uptake in USA, Malaysia and Indonesia.
In USA the mobile networks on WiMAX have announced LTE plans.

19. 4G LTE EXPLAINED
1st Release of LTE networks typically boast downstream connections
of 300 Mbit/s. In reality, this is nearer 10 - 20 Mbit/s.
LTE is a redesign of 3G architecture so that all data and voice is now
transferred via IP, this makes things simpler than 3G’s distinct voice and
data channels.
In the US HSPA+ is also badged as 4G although it is slower than LTE.
However, 4G needs new towers and with the delayed UK auction, the
timescales for release in the UK have been slow.

20. 4G LTE EXPLAINED

21. SO WHAT CAN YOU EXPECT?
Faster Speeds! in reality...

22. A REAL WORLD EXAMPLE

23. THE MOBILE DEVICES THEMSELVES
As with all new technologies, the roll
out of hardware is initially expensive
and most are high end phones
EE has launched with 8 4G phones
LTE is now infamous for its battery
drain
The Samsung Galaxy Nexus in the US
Slightly bigger than their 3G variants

24. AND JUST TO MIX THINGS UP
The UK 4G spectrum isn’t the same as the US and other European countries.
The iPhone 5 wont work on O2 and Vodafone 4G networks next year as it currently
stands as uses different frequencies.
We may be back to the days of a device will only be launched on one UK network due
to the hardware.
Apple had to withdraw the 4G reference from the iPad 3 in the UK as it doesn’t support
the UK 4G frequencies.

25. SO WHAT WILL CAN WE DO WITH 4G?
As you would expect, most
potential applications lend
themselves towards video and
cloud computing. Faster speeds
will improve experiences with
these platforms.
Online gaming will experience
benefits due to lower latency
times and overall network
responsiveness.

26. HD VIDEO STREAMING
Watching video on a smartphone with 3G service often means tolerating pixelation, jerky
movement, and even screen freezes
3G service cannot establish a large enough data pipe to the end device to deliver a high
number of video data packets fast enough to create high definition on the small screen

27. VIDEOCONFERENCING
Real time low latency bi-directional video streaming really is suited to the faster 4G
networks.
Like HD Video streaming it requires a certain downstream and upstream connections, 4G
should cater for this as of its first release.
Videoconferencing on mobile devices (a decent quality Skype call) should work

28. MOBILE AND ONLINE GAMING
Finally the pale gamer types have no excuse to stay indoors.
4G has introduced the first generation of real time mobile games that operate over
mobile networks.
The high throughput allows for gamers positions and HD video assets to be delivered

29. LIVE TV
Existing LiveTV applications such as Sky Go will automatically become a better experience
and provide the same journey and quality as if the user were on wi-fi.

30. BUT...

31. IT WONT BE THIS JUST YET
This will be another 4-6 years before LTE Advanced is rolled out providing a much bigger
speed gain. Then it will be true 4G!!

32. IT DOESN’T STOP AT
4G
Korea is already investing heavily in potential new standards so as to push the boundaries
of mobile connectivity. Universities in the UK have had £25million initial funding into 5G
technologies.
The new standards are currently with the ITU and others for agreement, but note each
major upgrade to mobile networks has been 10 years apart since the 1982 and the 1st
generation networks so we should see 4.5G in 2016 and 5G in 2022.

33. AND FOR SOMETHING A LITTLE
DIFFERENT

34. IPAD MINI RELEASE NEXT WEEK?
The iPhone 5 rumours were spot on
so....
7.85” inch screen
A5 processor as in iPad 2
£179 and up?
Front and Rear cameras
Usual 8GB, 16GB, 32GB and 64GB
Retina display?

35. SAMSUNG GALAXY S3 MINI
A smaller brother to the popular S3, but still
same size as iPhone 5
4”screen
5 megapixel rear camera
4G LTE compatible
1GHz processor
4.1.1 Android Jellybean

36. ASUS PADFONE 2 RELEASE Q1 2013
is it a phone or it a tablet?
Its BOTH!

37. MOBILE PHONE INSIDE MAGAZINE
CW Television is
promoting its new
autumn line up with a live
twitter feed display inside
the latest Entertainment
Weekly magazine.
Using the mobile display
it shows the latest 6
tweets in a loop.
Theres only 1000 of these special version being printed in NY and LA
Phone is a custom made Android device from China.

38. LASTLY...... MICROSOFT SURFACE RT
Windows 8 new touchscreen tablet
Available now for pre-order from £399
new Metro interface as used in Windows Phone 7+
10.6” screen
1920x1080p full HD screen
more expensive Pro version due in the new year
ships next week for arrival on the 30th October

39. THANK YOU