Web Analytics 101 & Career Advice

WEB ANALYTICS 101 Alex Cohen | www.alexlcohen.com | ClickEquations

Agenda  60 Seconds About Me  Web Analytics – Why should I care?  Starting a Career in Web Analytics  Q&A

Alex Who?  Manager, Marketing of ClickEquations  Blogger at Digital Alex  Site - www.clickequations.com  Blog - www.alexlcohen.com  Blog - www.clickequations.com/blog  LinkedIn - http://www.linkedin.com/in/alexcohen  Twitter – clickequations  Twitter - digitalalex

Web Analytics – Why Should I Care?

Why Does It Matter? • No undergraduate training • Poorly understood • Field still young • Requires unique skills – Analytical ability Demand – Persuasive Supply communication – Business acumen – Technical facility

4 Basic Elements of Web Analytics 1 People 2 Sources of Traffic 3 Site Interaction 4 Outcomes

What Is Web Analytics? Web analytics is awesome!

Starting a Career in Web Analytics

3 Biggest Barriers to Breaking Into Web Analytics 1. Recognized academic credentials 2. Real-world analytics experience 3. A well-connected social/professional network The Solution? WEB ANALYTICS BOOT CAMP! Source: James Gradner, Aquent

Week 1 - Stock Your Web Analytics Library 1 Web Analytics: An Hour A Day - Avinash Kaushik 2 Web Site Measurement Hacks - Eric Peterson Big Book of KPIs – Eric Peterson 3

Week 2-3 – Start a Blog and Measure It 1 Pick A Topic Ooh, pick me, pick me! 2 Pick A Blog Platform 3 Measure Your Blog

Week 4 - Join The Web Analytics Community  Sign up for the Yahoo Web Analytics Forum  Read web analytics blogs  Occam's Razor - Useful web analytics how-tos  Web Analytics Demystified by Eric Petersen  Analytics Talk – All about Google Analytics  The Commerce360 Blog - search engine marketing and Omniture  GrokDotCom by Future Now - a variety of interactive marketing topics beyond measurement  Digital Alex by me, Alex Cohen  Meet people at a Web Analytics Wednesday

Week 5 - Investigate Training Options 1 Association 2 Vendors 3 Videos 4 Articles 5 Certification

Week 6 – Plan out the next 6 months  Learn about testing  Offermatica, Optimost, Sitespect  Try it out for free with Google Website Optimizer  Explore voice-of-the-customer (VOC) measurement  Foresee, Opinion Labs or iPerceptions  Attend the eMetrics Marketing Optimization Summit  Explore everything else!  User experience  Paid search marketing  Search engine optimization  Volunteer to help a small business

Find A Job in Web Analytics

Job Resources  Recruiters  Corry Prohens, http://www.linkedin.com/in/corryprohens  Job Sites  Network Philadelphia Interactive Marketing Association, aka PhIMA, www.phillyinteractive.org

Q&A  Manager, Marketing of ClickEquations  Blogger at Digital Alex  Site - www.clickequations.com  Blog - www.alexlcohen.com  Blog - www.clickequations.com/blog  LinkedIn - http://www.linkedin.com/in/alexcohen  Twitter – clickequations  Twitter - digitalalex

WEB ANALYTICS 101 Alex Cohen | www.alexlcohen.com | ClickEquations

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Web Analytics 101 & Career Advice

by Alex Cohen on Dec 04, 2008

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Web Analytics 101 & Career Advice — Presentation Transcript