5.5 Ways to Improve Your Websites Conversion!

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    5.5 Ways to Improve Your Websites Conversion! - Presentation Transcript

    1. Alex Cohen | www.alexlcohen.com
      • Slim Down Your Checkout
      • Love Your Landing Pages
      • Juice Your Shipping & Return Policy
      • Answer Questions with Photos
      • Succeed with Site Search
      • 5.5 Test!
    2. Worst Better Best
    3. Good : Phone number Odd : Items visually separated Good : Security badge Good : No navigation or distractions Good : Privacy reassurance Hmm : Links too prominent? Good : Tells you where you are in the checkout Good : Required fields clearly labeled
    4. Duh : Your website should work Duh : Have a product on your page!
    5. Category Theme Product
    6. Simple Reassuring Differentiator Where I Need to Know (Checkout) Type/Timing Upsell Easy to Find Friendly
    7. Bigger Replicate the Offline Experience Details and Options Compatibility/ Reduce Returns & Service
    8. Packaging In a Setting In Use
    9. Lists Sorting Spell Check Learn to Interpret Misspellings Good Location, Good Design Usage Tips, Error Handling
    10. Good : Ways to drill down Good : Sorting options Good Searches all categories Bad Doesn’t group results
      • Which – Checkout, forms, landing pages
      • Tool
        • Poor? Google Website Optimizer
        • Rich? SiteSpect, Test & Target, Optimost, Widemile
      • How
        • Pilot -> Wide -> Deep -> Confirmation
        • Worry about sample size, test length and statistical significance
      • What
        • # of steps, # of fields, headlines, distractions, visual hierarchy
    11. Alex Cohen | www.alexlcohen.com

    + Alex CohenAlex Cohen, 2 years ago

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