5.5 Ways to Improve Your Websites Conversion!

Alex Cohen | www.alexlcohen.com

Slim Down Your Checkout
Love Your Landing Pages
Juice Your Shipping & Return Policy
Answer Questions with Photos
Succeed with Site Search
5.5 Test!

Worst Better Best

Good : Phone number Odd : Items visually separated Good : Security badge Good : No navigation or distractions Good : Privacy reassurance Hmm : Links too prominent? Good : Tells you where you are in the checkout Good : Required fields clearly labeled

Duh : Your website should work Duh : Have a product on your page!

Category Theme Product

Simple Reassuring Differentiator Where I Need to Know (Checkout) Type/Timing Upsell Easy to Find Friendly

Bigger Replicate the Offline Experience Details and Options Compatibility/ Reduce Returns & Service

Packaging In a Setting In Use

Lists Sorting Spell Check Learn to Interpret Misspellings Good Location, Good Design Usage Tips, Error Handling

Good : Ways to drill down Good : Sorting options Good Searches all categories Bad Doesn’t group results

Which – Checkout, forms, landing pages
Tool
Poor? Google Website Optimizer
Rich? SiteSpect, Test & Target, Optimost, Widemile
How
Pilot -> Wide -> Deep -> Confirmation
Worry about sample size, test length and statistical significance
What
# of steps, # of fields, headlines, distractions, visual hierarchy

Alex Cohen | www.alexlcohen.com

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5.5 Ways to Improve Your Websites Conversion!

by Alex Cohen on Sep 07, 2008

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5.5 Ways to Improve Your Websites Conversion! — Presentation Transcript