Five Digital Trends to Watch
 SOCIAL MEDIA PRESENTATION

Curated by Steve Rubel, Director of Insights
TREND #1: SATISFACTION GUARANT
Consumers now use social media to
demand they get their problems solv
Customer care and PR ...
Amanda Mooney, Media Strategist
SATISFACTION GUARANTEED:
                                        ACTION ITEMS



                                       • ...
TREND #2 – MEDIA REFORESTATION
Some media are contracting and all are in a
constant state of reinvention. The media is
und...
MEDIA REFORESTATION:
                                        ACTION ITEMS



                                       • Take...
ND #3: LESS IS THE NEW MORE
 load takes its toll. Many simplify
cut back. Gorging on media is out.
ctive ignorance and fri...
LESS IS THE NEW MORE:
                                        ACTION ITEMS



                                       • Pro...
.com/photos/jacobvorpahl/2087225900/
ND #4 – CORPORATE ALL-STARS
workers flock to social media to build their
nds, some companies recognize that these
viduals ...
CORPORATE ALL-STARS:
                                        ACTION ITEMS



                                       • Blog...
TREND #5 – THE POWER OF PULL
Where push once ruled, it's now equally import
that marketers create digital content that peo...
E POWER OF PULL:
TION ITEMS

 eate Resources that Inform the Conversation
dopt Rather than Invent
 rite for Searchers, Not...
E POWER OF PULL:
TION ITEMS
E POWER OF PULL:
TION ITEMS
Five Digital Trends to Watch
 SOCIAL MEDIA PRESENTATION

Curated by Steve Rubel, Director of Insights
Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel
Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel
Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel
Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel
Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel
Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel
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Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel

  1. 1. Five Digital Trends to Watch SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights
  2. 2. TREND #1: SATISFACTION GUARANT Consumers now use social media to demand they get their problems solv Customer care and PR blend.
  3. 3. Amanda Mooney, Media Strategist
  4. 4. SATISFACTION GUARANTEED: ACTION ITEMS • Audit the Entire Online Experience • Build Relationships with Digital Embassie • Prepared to Engage and Act Quickly .com/photos/jacobvorpahl/2087225900/
  5. 5. TREND #2 – MEDIA REFORESTATION Some media are contracting and all are in a constant state of reinvention. The media is undergoing a "reforestation" as it goes digital.
  6. 6. MEDIA REFORESTATION: ACTION ITEMS • Take a Broad View of the Media Ecosystem • Become a Curator of Content in Niches • Re-think How Media is Measured and Valu .com/photos/jacobvorpahl/2087225900/
  7. 7. ND #3: LESS IS THE NEW MORE load takes its toll. Many simplify cut back. Gorging on media is out. ctive ignorance and friends as ity filters are in.
  8. 8. LESS IS THE NEW MORE: ACTION ITEMS • Provide Utility • Sow Seeds with Peers, Grow Plants with P • Shape the Search Shelf .com/photos/jacobvorpahl/2087225900/
  9. 9. .com/photos/jacobvorpahl/2087225900/
  10. 10. ND #4 – CORPORATE ALL-STARS workers flock to social media to build their nds, some companies recognize that these viduals can become Corporate All-Stars.
  11. 11. CORPORATE ALL-STARS: ACTION ITEMS • Blogs Connect Customers and All-Stars • Give All-Stars Independence, Yet Focus Th • Equip and Support Active Listening .com/photos/jacobvorpahl/2087225900/
  12. 12. TREND #5 – THE POWER OF PULL Where push once ruled, it's now equally import that marketers create digital content that peop will discover and "pull" through search.
  13. 13. E POWER OF PULL: TION ITEMS eate Resources that Inform the Conversation dopt Rather than Invent rite for Searchers, Not Just Readers
  14. 14. E POWER OF PULL: TION ITEMS
  15. 15. E POWER OF PULL: TION ITEMS
  16. 16. Five Digital Trends to Watch SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights

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