Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel

Five Digital Trends to Watch SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights

TREND #1: SATISFACTION GUARANT Consumers now use social media to demand they get their problems solv Customer care and PR blend.

Amanda Mooney, Media Strategist

SATISFACTION GUARANTEED: ACTION ITEMS • Audit the Entire Online Experience • Build Relationships with Digital Embassie • Prepared to Engage and Act Quickly .com/photos/jacobvorpahl/2087225900/

TREND #2 – MEDIA REFORESTATION Some media are contracting and all are in a constant state of reinvention. The media is undergoing a "reforestation" as it goes digital.

MEDIA REFORESTATION: ACTION ITEMS • Take a Broad View of the Media Ecosystem • Become a Curator of Content in Niches • Re-think How Media is Measured and Valu .com/photos/jacobvorpahl/2087225900/

ND #3: LESS IS THE NEW MORE load takes its toll. Many simplify cut back. Gorging on media is out. ctive ignorance and friends as ity filters are in.

LESS IS THE NEW MORE: ACTION ITEMS • Provide Utility • Sow Seeds with Peers, Grow Plants with P • Shape the Search Shelf .com/photos/jacobvorpahl/2087225900/

.com/photos/jacobvorpahl/2087225900/

ND #4 – CORPORATE ALL-STARS workers flock to social media to build their nds, some companies recognize that these viduals can become Corporate All-Stars.

CORPORATE ALL-STARS: ACTION ITEMS • Blogs Connect Customers and All-Stars • Give All-Stars Independence, Yet Focus Th • Equip and Support Active Listening .com/photos/jacobvorpahl/2087225900/

TREND #5 – THE POWER OF PULL Where push once ruled, it's now equally import that marketers create digital content that peop will discover and "pull" through search.

E POWER OF PULL: TION ITEMS eate Resources that Inform the Conversation dopt Rather than Invent rite for Searchers, Not Just Readers

E POWER OF PULL: TION ITEMS

Five Digital Trends to Watch SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights

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Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel

by Now! Digital Business on Aug 28, 2009

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Para Onde A Tecnologia Digital Vai Levar O Marketing, por Steve Rubel — Presentation Transcript