Five Digital Trends to Watch
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights

TREND #1: SATISFACTION GUARANT
Consumers now use social media to
demand they get their problems solv
Customer care and PR blend.

Amanda Mooney, Media Strategist

SATISFACTION GUARANTEED:
ACTION ITEMS
• Audit the Entire Online Experience
• Build Relationships with Digital Embassie
• Prepared to Engage and Act Quickly
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TREND #2 – MEDIA REFORESTATION
Some media are contracting and all are in a
constant state of reinvention. The media is
undergoing a "reforestation" as it goes digital.

MEDIA REFORESTATION:
ACTION ITEMS
• Take a Broad View of the Media Ecosystem
• Become a Curator of Content in Niches
• Re-think How Media is Measured and Valu
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ND #3: LESS IS THE NEW MORE
load takes its toll. Many simplify
cut back. Gorging on media is out.
ctive ignorance and friends as
ity filters are in.

LESS IS THE NEW MORE:
ACTION ITEMS
• Provide Utility
• Sow Seeds with Peers, Grow Plants with P
• Shape the Search Shelf
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.com/photos/jacobvorpahl/2087225900/

ND #4 – CORPORATE ALL-STARS
workers flock to social media to build their
nds, some companies recognize that these
viduals can become Corporate All-Stars.

CORPORATE ALL-STARS:
ACTION ITEMS
• Blogs Connect Customers and All-Stars
• Give All-Stars Independence, Yet Focus Th
• Equip and Support Active Listening
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TREND #5 – THE POWER OF PULL
Where push once ruled, it's now equally import
that marketers create digital content that peop
will discover and "pull" through search.

E POWER OF PULL:
TION ITEMS
eate Resources that Inform the Conversation
dopt Rather than Invent
rite for Searchers, Not Just Readers

E POWER OF PULL:
TION ITEMS

E POWER OF PULL:
TION ITEMS

Five Digital Trends to Watch
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights