1. Innovation and Digital Marketing @briansolis

3. Top Down Bottom Up

5. Social Media is About Sociology and Psychology More So Than Technology

6. We are defining a new era of society…

7. Social “Me”dia

8. Content Context is King

9. The dawn of the contextual networks

10. Love Passion Life Interests Politics Business

12. An Audience with Audiences

14. The Center of Attention

17. Closer…

18. Yes!

25. People “People” = the 5th Element

28. Consumer Peer Decision Maker Advisor Idea Generator Influencer Customer Adversary Advocate

29. Consumer The Last Mile: The socialization of business Service Brand + Brand Representatives Brand Voice Public Relations Experience Trust Zone Peers Consumer Intent Sales Purpose Experts Influencers Perception Marketing Influence Value Support

30. The 5 I’s of Social Marketing

31. No Brand is an Island

32. Word of Mouth doesn’t work, tell everyone you know

35. Social Objects are the future of marketing and communications

36. Paid Social Graph Word of Mouth Social Media Optimization Sponsored Syndication Banners SEO Sponsored Posts Paid Tweets & Posts Virtual Goods Value Ads Apps Likes The Social Media Ecosystem Widgets Broadcast Brand Empathy Relevance Video Retweets Sharing Trending INFLUENCE REFERRALS Podcasts Tweets Images Tabs Shares Story Check-ins Updates Content Marketing Wall Posts Blogs Tweets Posts Livestreams Video Search Engine Optimization Owned Earned Viral FoFs Participatory

37. Social Media Optimization

38. Syndicating Social Objects Social Object www.com

39. The art and science of influence

40. Influence…The ability to inspire desirable and measurable action and outcomes

41. Viral Videos aren’t “Viral” Until They Go Viral…

42. Influencers won’t “magically” find your content…

43. We Must Connect the Dots

44. Do you know who is influencing your markets?

45. 1 + 1 = Many

46. Social Nicheworks

47. McAWilliams.com Real Time vs. Right Time

50. Social Media is Rich with Emotion

51. Social Media is rich with emotional connections

53. Behaviorgraphics

55. Be Transparent Authentic Yourself Believable

56. RRS Relevance.Resonance.Significance

58. Micro Disruption Theory & The Social Effect Attention Aperture Disruption Point Time Resonance

59. Metrics: The Value + Innovation Cycle Engage Listen Engage Learn + Adapt + Create Measure

60. #Engage This is your time to…