Digital Age 2.0 - Brian Solis

Innovation and
Digital Marketing
@briansolis

Top Down
Bottom Up

Social Media is About Sociology and Psychology More So Than Technology

We are defining a new era of society…

Social “Me”dia

Content Context is King

The dawn of the contextual networks

Love
Passion
Life
Interests
Politics
Business

An Audience with Audiences

The Center of Attention

Closer…

People
“People” = the 5th Element

Consumer
Peer
Decision Maker
Advisor
Idea Generator
Influencer
Customer
Adversary
Advocate

Consumer
The Last Mile: The socialization of business
Service
Brand + Brand
Representatives
Brand Voice
Public Relations
Experience
Trust Zone
Peers
Consumer
Intent
Sales
Purpose
Experts
Influencers
Perception
Marketing
Influence
Value
Support

The 5 I’s of Social Marketing

No Brand is an Island

Word of Mouth doesn’t work, tell everyone you know

Social Objects are the future of marketing and communications

Paid
Social Graph
Word of Mouth
Social Media Optimization
Sponsored
Syndication
Banners
SEO
Sponsored Posts
Paid Tweets &
Posts
Virtual Goods
Value
Ads
Apps
Likes
The Social Media Ecosystem
Widgets
Broadcast
Brand
Empathy
Relevance
Video
Retweets
Sharing
Trending
INFLUENCE
REFERRALS
Podcasts
Tweets
Images
Tabs
Shares
Story
Check-ins
Updates
Content Marketing
Wall Posts
Blogs
Tweets
Posts
Livestreams
Video
Search Engine Optimization
Owned
Earned
Viral
FoFs
Participatory

Social Media Optimization

Syndicating Social Objects
Social Object
www.com

The art and science of influence

Influence…The ability to inspire desirable and measurable action and outcomes

Viral Videos aren’t “Viral” Until They Go Viral…

Influencers won’t “magically” find your content…

We Must
Connect
the Dots

Do you know who is influencing your markets?

1 + 1 = Many

Social Nicheworks

McAWilliams.com
Real Time vs. Right Time

Social Media is Rich with Emotion

Social Media is rich with emotional connections

Behaviorgraphics

Be Transparent
Authentic
Yourself
Believable

RRS
Relevance.Resonance.Significance

Micro Disruption Theory & The Social Effect
Attention Aperture
Disruption
Point
Time
Resonance

Metrics: The Value + Innovation Cycle
Engage
Listen
Engage
Learn + Adapt + Create
Measure

#Engage
This is your time to…

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Digital Age 2.0 - Brian Solis

by Now! Digital Business on Aug 23, 2010

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Digital Age 2.0 - Brian Solis — Presentation Transcript