authorship is tied to g+
how active are you on Google+?
two ways google will rank your authorship:
●  your previous conten...
benefits of Google Authorship
“Within search results, information tied to
verified online profiles will be ranked higher
t...
faces in search results
higher ranking from pages that your
connections share
search advantages
●  pure search results may not yet be impacted
●  the more connections you have on g+, the
more people w...
most g+ posts pass link equity
advantages to fight duplicate content
attribution in Google Image Search
downsides to authorship
●  Perhaps a waste of time to get it set up.
●  Limited effectiveness
●  Single author per piece o...
hard to use on faceless corporate
blogs
rel:publisher
will help a bit
setting up authorship
●  is yours set up yet?
set up g+ account
You need a real name and
a human photo
add your site as a “contributor to” item
link from your site to G+ with
rel=author

Do it manually, or on WordPress using a theme
from StudioPress or a plugin like...
check Rich Snippets testing tool
how to use it as a business
<a href="https://plus.google.com/yourpageID" rel="publisher">Find us on
Google+</a>

<link hre...
how to use it as a business
Text
The Benefits of Google Authorship for your Website by: Mickey Mellen
The Benefits of Google Authorship for your Website by: Mickey Mellen
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The Benefits of Google Authorship for your Website by: Mickey Mellen

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Digital Atlanta 2013

Published in: Marketing, Technology, Business
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The Benefits of Google Authorship for your Website by: Mickey Mellen

  1. 1. authorship is tied to g+ how active are you on Google+? two ways google will rank your authorship: ●  your previous content ●  your g+ authority
  2. 2. benefits of Google Authorship “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt, from “The New Digital Age”
  3. 3. faces in search results
  4. 4. higher ranking from pages that your connections share
  5. 5. search advantages ●  pure search results may not yet be impacted ●  the more connections you have on g+, the more people will be impacted by your g+ behavior ●  instant indexing
  6. 6. most g+ posts pass link equity
  7. 7. advantages to fight duplicate content
  8. 8. attribution in Google Image Search
  9. 9. downsides to authorship ●  Perhaps a waste of time to get it set up. ●  Limited effectiveness ●  Single author per piece of content
  10. 10. hard to use on faceless corporate blogs rel:publisher will help a bit
  11. 11. setting up authorship ●  is yours set up yet?
  12. 12. set up g+ account You need a real name and a human photo
  13. 13. add your site as a “contributor to” item
  14. 14. link from your site to G+ with rel=author Do it manually, or on WordPress using a theme from StudioPress or a plugin like WP SEO - or - verify your domain-based email with Google
  15. 15. check Rich Snippets testing tool
  16. 16. how to use it as a business <a href="https://plus.google.com/yourpageID" rel="publisher">Find us on Google+</a> <link href="https://plus.google.com/u/0/110946272397485222707/" rel="publisher" />
  17. 17. how to use it as a business Text
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