Jaco Meiring: Social Media Overview 2011 ish: D4C

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Jaco Meiring of Investec shares his social media overview of 2011..ish.

Jaco Meiring of Investec shares his social media overview of 2011..ish.

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  • 1. Social Media overview 2011: who, what, why?Monday 30 May 2011
  • 2. What we will cover (in no particular order) !Monday 30 May 2011
  • 3. What we will cover (in no particular order) • Influence !Monday 30 May 2011
  • 4. What we will cover (in no particular order) • Influence • Experience !Monday 30 May 2011
  • 5. What we will cover (in no particular order) • Influence • Experience • Engagement !Monday 30 May 2011
  • 6. What we will cover (in no particular order) • Influence • Experience • Engagement • Relationships !Monday 30 May 2011
  • 7. What we will cover (in no particular order) • Influence • Experience • Engagement • Relationships • How to get there !Monday 30 May 2011
  • 8. Question? !Monday 30 May 2011
  • 9. Monday 30 May 2011
  • 10. Monday 30 May 2011
  • 11. Do you want to see my LG? !Monday 30 May 2011
  • 12. Monday 30 May 2011
  • 13. Why? !Monday 30 May 2011
  • 14. Monday 30 May 2011
  • 15. Monday 30 May 2011
  • 16. Why does it matter? As Fortune put it in October 2003, "There may be a new kind of Internet emerging - one more about connecting people to people than people to websites." !Monday 30 May 2011
  • 17. Monday 30 May 2011
  • 18. People want to belong and they want to socialise where they have a sense of belonging... !Monday 30 May 2011
  • 19. "A wealth of information creates a poverty of attention." Herbert A. Simon, 1971 !Monday 30 May 2011
  • 20. How to get attention? Engage people... !Monday 30 May 2011
  • 21. Monday 30 May 2011
  • 22. Monday 30 May 2011
  • 23. Monday 30 May 2011
  • 24. Monday 30 May 2011
  • 25. Monday 30 May 2011
  • 26. YouTube (online video) #1 Justin Bieber - Baby ft. Ludacris; 476 million views Angry Birds (mobile gaming) As of December 2010 over 50 million copies have been sold across all platforms. FarmVille (social gaming) 25 Millions Facebook fans since September 2010 Over 62 million active usersMonday 30 May 2011
  • 27. Engaging experiences can change behaviour... !Monday 30 May 2011
  • 28. Monday 30 May 2011
  • 29. “Anywhere defines a world that connects all people and all the things we care about. A global communications network will free us to go wherever we want without leaving information, entertainment or anything else behind.” Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green; McGraw-Hill; 2009 !Monday 30 May 2011
  • 30. !Monday 30 May 2011
  • 31. Covering 100 shows across 22 networks.  300,000 images have already been uploaded,  and 60,000 of those have been tagged. !Monday 30 May 2011
  • 32. !Monday 30 May 2011
  • 33. But, this also extends off line... !Monday 30 May 2011
  • 34. If you create an experience that engage people, you start building ... !Monday 30 May 2011
  • 35. ... relationships !Monday 30 May 2011
  • 36. Evolution of Online Relationship Direct Results !! Value: Web as a relationship management Experimentation platform !! Value: !! Primary Goals: Web as a direct results platform Engaging prospects and customers outside of their Web site !! Value: !! Primary Goals: Web as a promotional vehicle Drive traffic and lead generation !! Secondary Goals: Lead generation, drive traffic, thought !! Primary Goals: !! Secondary Goals: leadership and branding Trial a new media concept, gain eyeballs, Thought leadership and branding build brand and drive awareness !! Measurements: Cost of sales, customer retention, !! Measurements: brand penetration and measurements !! Measurements: CPL, CPC, brand measurements from direct results stage Cost per impression confirmed through surveys !! Marketing Tactics: !! Marketing Tactics: !! Marketing Tactics: –! Company beachhead in –! Branding – buttons, banners –! Search ads relevant communities –! E-mail – newsletters, list rentals –! Lead generation – white papers, –! Integration of content in webcasts mobile apps –! Branding - IMUs, larger units, –! Lead nurturing via social CRM microsites –! Successful tactics from direct –! E-mail – list rentals results stage 1996-2003 2004-2009 2010-2015 Source: Toolbox.com 15Monday 30 May 2011
  • 37. Monday 30 May 2011
  • 38. Monday 30 May 2011
  • 39. Vision and Envisioning !Monday 30 May 2011
  • 40. Monday 30 May 2011
  • 41. ... two more things... !Monday 30 May 2011
  • 42. Listen ... and provide feedback. !Monday 30 May 2011
  • 43. Look to your culture... !Monday 30 May 2011
  • 44. Questions !Monday 30 May 2011