Google, најголемиот светски ad seller и hot zone advertising-од како форма на мобилен маркетинг - Борис Ефтимовски

1. И
HotZone Advertising-от како форма
на мобилен маркетинг
Најголемиот светски ad seller

2. големи играчи и ГОЛЕМИ играчи

4. • YouTube, направи парче 
• AdSense Offers 434,216 New Ad Unit Sizes
• in 2011, 96% of Google's revenue was
derived from its advertising programs

5. Google Advertising Services
• AdMob – Mobile advertising network.
• Google AdSense – Offers a contextual advertising solution to
web publishers, and delivers text-based Google AdWords ads
that are relevant to site content pages.
• Display Planner (AdWords tool) кој го замени Google Ad
Planner
• Google AdWords – advertise with Google AdWords ads in the
Sponsored Links section next to search results to boost
website traffic and sales.
• Adwords Express – Local online advertising made easy
• Google Certification Program – Google AdWords partner
certification program, providing AdWords qualifications to
agencies that pass exams and other criteria. Replaced Google
Advertising Professionals in April 2010.

6. • DoubleClick – ad management and ad serving
technology foundation for buyers, creators and
sellers of digital media.
• DoubleClick for Publishers by Google – Set of
tools for driving direct sales revenue and
maximizing yield on non-guaranteed inventory.
• Google Grants – in-kind donation program
awarding free AdWords advertising to select
charitable organizations.
• Google Think Insights - Google's source
for insights, trends and research in digital
marketing
• Wildfire by Google - Social media marketing
software.

7. Мобилен Маркетинг
• Што се спаѓа тука ?
- SMS маркетинг
- MMS маркетинг
- Push нотификации
- QR кодови
- App-based marketing
- In-game mobile marketing ......

8. • Global mobile advertising spending will hit $18
billion in 2014.

9. HotZone Advertising

10. Desktop and mobile optimized site
Desktop Version Mobile Version
CONFIDENTIAL 10

11. Available Locations
• Top Banner
728*90 pixels
• Right Banner 1
250*250 pixels
• Right Banner 2
250*250 pixels
• Bottom Banner
728*90 pixels
• CPM based pricing (cost per
1000 impressions)
Banner Ads (desktop version)
CONFIDENTIAL 11

12. Two Locations
• Top Banner
(standard mobile banner)
• Bottom Banner
(standard mobile banner)
• CPM based pricing (cost per
1000 impressions)
Banner Ads (mobile version)
CONFIDENTIAL 12

13. • Whole background of the
login site would be branded
per the advertiser’s request
• Weekly pricing per hotzone
Full Site Branding (desktop version)
CONFIDENTIAL 13

14. • Most of the screen can be
available for advertiser’s
branding
• Weekly pricing per hotzone
Full Branding (mobile version)
CONFIDENTIAL 14

15. CONFIDENTIAL 15
In-between page (desktop version)
an in-between page can serve a full media ad
before the user can continue to the next page
CPM based pricing (cost per 1000 impressions)

16. CONFIDENTIAL 16
In-between page (mobile version)
an in-between page can serve a full media ad
before the user can continue to the next page
CPM based pricing (cost per 1000 impressions)
Your Ad Here

17. CONFIDENTIAL 17
Hotzone Sponsorship (desktop version)
All users of a sponsored hotzone would get an in-between page with the sponsor’s message before
the user can continue to the internet. Hotzone sponsor also gets the top right banner ad on the login
page.
Option to provide free internet access to all users, sponsored by the advertiser.
Weekly pricing per hotzone
Hotzone powered by
YOUR LOGO HERE

18. CONFIDENTIAL 18
Hotzone Sponsorship (mobile version)
Hotzone Powered
by
All users of a sponsored hotzone would get an in-between page with the sponsor’s message before the
user can continue to the internet. Hotzone sponsor also gets the bottom banner ad on the login page.
Option to provide free internet access to all users, sponsored by the advertiser.
Weekly pricing per hotzone.

19. CONFIDENTIAL 19
Free Access (desktop version)
Every visitor of the hotzone gets free access to
your website – linked with your logo
Weekly pricing per hotzone

20. CONFIDENTIAL 20
Free Access (mobile version)
Your Site
Every visitor of the hotzone gets free access to
your website
Weekly pricing per hotzone

21. Additional Information
CONFIDENTIAL 21
• General targeting available (3 zones)
– Zone A – Skopje
– Zone B – Other cities in Macedonia
– Zone C – Rural areas (villages) in Macedonia
• Extensive targeting options available
– Airport (general population and/or business lounge)
– Students (all student housing Skopje)
– Hotels (Aleksandar Palace, Hotel Drim, Hotel Beograd, Uni Palace etc.)
– Skopje center
– SC Boris Trajkovski