Digital Economy StrategyConsultation:Small Business
Why are we here? • Introduction – Fergal Coleman • To discuss the digital economy and how Northern Rivers can grasp the opportunities • It’s not a meeting about the NBN – the NBN is one (important) enabler • It’s about information, discussion and ongoing involvement • We want your ideas and thoughts
We have already started • www.digitalnorthernrivers.com.au • Diagnostic: www.digitaleconomy.net.au • Twitter: @digital_nr #digitaleconomy • Get involved, contribute and stay up to date
Agenda • Introductions (5 min) • Overview of the NBN (15 min) • The digital economy (10 min) • Small business – some examples (5 min) • What the digital economy means for small business in the region? (40 mins) • How can your small business : • Deliver better service to it’s customers • Get efficiencies in their organisations(40 mins) • Next steps (5 mins)
What does the NBN mean?• Faster… much, much, faster The NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps.• More reliable• Ubiquitous
The NBN is not the Digital EconomyThe Digital Economy is what we decide to develop using the NBN:It involves innovation and change: new skills, new processes, newbusiness models
The Digital Economy is about better lives!The eight National Digital Economy Goals focus on the areas of:• Online participation by Australian households (Digital Divide)• Online engagement by Australian businesses and not-for-profit organisations• Smart management of our environment and infrastructure• Improved health and aged care• Expanded online education• Increased teleworking• Improved online government service delivery and engagement• Greater digital engagement in regional Australia.
Examples and new models• Households: Kansas City – 6 HD movies being streamed in one house! Digital champions, Digital divide• Shoes of Prey, Freelancer.com.au• Smart farms – UNSW Armidale, foodtraders.com.au• Health and Aged Care – Fruit Ninja and Health!, Lower Murray Medical and Vidyo, Edisse.com• Education: Coursera.org, khanacademy.com,• Increased teleworking – It works - My company! (Anglesea, Docklands, Mumbai, Dublin)• Data.gov.au, Gov2.0, online consultation, virtual libraries• Big Data, 3D printing, crowd sourcing
Examples: Creative Industries• Micro business – The Bagpipe tuner• 3D Printing
The importance of innovation“Today, just about everything is becoming a commodity, exceptimagination, except the ability to spark new ideas. If I just have thespark of an idea now, I can get a designer in Taiwan to design it. I canget a factory in China to produce a prototype. I can get a factory inVietnam to mass manufacture it. I can use Amazon.com to handlefulfilment. I can use freelancer.com to find someone to do my logoand manage my backroom. And I can do all this at incredibly lowprices. The one thing that is not a commodity and never will be isthat spark of an idea.” Tom Friedman, NY Times Editorial, 20 March 2010
Examples: Co-working and collaboration• Co-working spaces
Small Business @ Northern Rivers1. What needs to be done to leverage high speed broadband? • Strengths and weaknesses of small business in NR • Opportunities – what are they and how can we maximise them • Threats – what are they and how can we minimise them?What three things should the sector prioritise?
For your own organisation1. Discuss with a partner how the Digital Economy will change your business? • New markets/customers • New ways of making/delivering your service – do you need to change • New suppliers/partners • Internal efficiencies – using web technologies What’s the one thing you will do in your own organisation after today?
Next Steps• We will document the outcomes from today• We will follow up with further questions?• A draft will be made available for comment• Stay involved, promote and engage with us at www.digitalnorthernrivers.com.au• www.tweed.nsw.gov.au/telecommunications• Send us your case studies!Thank you!