Digital Economy StrategyConsultation:Small Business
Why are we here? •   Introduction – Fergal Coleman •   To discuss the digital economy and how Northern     Rivers can gras...
We have already started •   www.digitalnorthernrivers.com.au •   Diagnostic: www.digitaleconomy.net.au •   Twitter: @digit...
Agenda •   Introductions (5 min) •   Overview of the NBN (15 min) •   The digital economy (10 min) •   Small business – so...
What does the NBN mean?•   Faster… much, much, faster    The NBN will provide 93 per cent of households broadband speeds o...
Speed Comparison
NBN is a wholesalerPricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
Future Proofing                  Google Fiber                  here, and                  Singapore                  build...
We Need to Get Up to Speed
The NBN is not the Digital EconomyThe Digital Economy is what we decide to develop using the NBN:It involves innovation an...
The Digital Economy is about better lives!The eight National Digital Economy Goals focus on the areas of:•   Online partic...
Examples and new models• Households: Kansas City – 6 HD movies being streamed in one house! Digital   champions, Digital d...
Examples: Creative Industries• Micro business – The Bagpipe tuner• 3D Printing
Examples: Cloud computing
The importance of innovation“Today, just about everything is becoming a commodity, exceptimagination, except the ability t...
Examples: Co-working and collaboration• Co-working spaces
Small Business @ Northern Rivers1. What needs to be done to leverage high speed   broadband?   •   Strengths and weaknesse...
For your own organisation1. Discuss with a partner how the Digital Economy will change your    business?   • New markets/c...
Next Steps•   We will document the outcomes from today•   We will follow up with further questions?•   A draft will be mad...
Digital Northern Rivers - Business
Digital Northern Rivers - Business
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Digital Northern Rivers - Business

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What the digital economy means for small business in the Northern Rivers NSW region

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Digital Northern Rivers - Business

  1. 1. Digital Economy StrategyConsultation:Small Business
  2. 2. Why are we here? • Introduction – Fergal Coleman • To discuss the digital economy and how Northern Rivers can grasp the opportunities • It’s not a meeting about the NBN – the NBN is one (important) enabler • It’s about information, discussion and ongoing involvement • We want your ideas and thoughts
  3. 3. We have already started • www.digitalnorthernrivers.com.au • Diagnostic: www.digitaleconomy.net.au • Twitter: @digital_nr #digitaleconomy • Get involved, contribute and stay up to date
  4. 4. Agenda • Introductions (5 min) • Overview of the NBN (15 min) • The digital economy (10 min) • Small business – some examples (5 min) • What the digital economy means for small business in the region? (40 mins) • How can your small business : • Deliver better service to it’s customers • Get efficiencies in their organisations(40 mins) • Next steps (5 mins)
  5. 5. What does the NBN mean?• Faster… much, much, faster The NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps.• More reliable• Ubiquitous
  6. 6. Speed Comparison
  7. 7. NBN is a wholesalerPricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
  8. 8. Future Proofing Google Fiber here, and Singapore building this
  9. 9. We Need to Get Up to Speed
  10. 10. The NBN is not the Digital EconomyThe Digital Economy is what we decide to develop using the NBN:It involves innovation and change: new skills, new processes, newbusiness models
  11. 11. The Digital Economy is about better lives!The eight National Digital Economy Goals focus on the areas of:• Online participation by Australian households (Digital Divide)• Online engagement by Australian businesses and not-for-profit organisations• Smart management of our environment and infrastructure• Improved health and aged care• Expanded online education• Increased teleworking• Improved online government service delivery and engagement• Greater digital engagement in regional Australia.
  12. 12. Examples and new models• Households: Kansas City – 6 HD movies being streamed in one house! Digital champions, Digital divide• Shoes of Prey, Freelancer.com.au• Smart farms – UNSW Armidale, foodtraders.com.au• Health and Aged Care – Fruit Ninja and Health!, Lower Murray Medical and Vidyo, Edisse.com• Education: Coursera.org, khanacademy.com,• Increased teleworking – It works - My company! (Anglesea, Docklands, Mumbai, Dublin)• Data.gov.au, Gov2.0, online consultation, virtual libraries• Big Data, 3D printing, crowd sourcing
  13. 13. Examples: Creative Industries• Micro business – The Bagpipe tuner• 3D Printing
  14. 14. Examples: Cloud computing
  15. 15. The importance of innovation“Today, just about everything is becoming a commodity, exceptimagination, except the ability to spark new ideas. If I just have thespark of an idea now, I can get a designer in Taiwan to design it. I canget a factory in China to produce a prototype. I can get a factory inVietnam to mass manufacture it. I can use Amazon.com to handlefulfilment. I can use freelancer.com to find someone to do my logoand manage my backroom. And I can do all this at incredibly lowprices. The one thing that is not a commodity and never will be isthat spark of an idea.” Tom Friedman, NY Times Editorial, 20 March 2010
  16. 16. Examples: Co-working and collaboration• Co-working spaces
  17. 17. Small Business @ Northern Rivers1. What needs to be done to leverage high speed broadband? • Strengths and weaknesses of small business in NR • Opportunities – what are they and how can we maximise them • Threats – what are they and how can we minimise them?What three things should the sector prioritise?
  18. 18. For your own organisation1. Discuss with a partner how the Digital Economy will change your business? • New markets/customers • New ways of making/delivering your service – do you need to change • New suppliers/partners • Internal efficiencies – using web technologies What’s the one thing you will do in your own organisation after today?
  19. 19. Next Steps• We will document the outcomes from today• We will follow up with further questions?• A draft will be made available for comment• Stay involved, promote and engage with us at www.digitalnorthernrivers.com.au• www.tweed.nsw.gov.au/telecommunications• Send us your case studies!Thank you!

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