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Looking Beyond Facebook and Twitter
 

Looking Beyond Facebook and Twitter

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Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and ...

Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and fashion consumers.

In this presentation Digital Luxury Group explores 7 of those other platforms:

Tumblr
Foursquare
Sina Weibo
Instagram
Google Plus
Pinterest
Polyvore

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    Looking Beyond Facebook and Twitter Looking Beyond Facebook and Twitter Presentation Transcript

    • Looking BeyondFacebook and TwitterExploring 7 Other Social Media PlatformsJanuary 2012www.digital-luxury.com
    • Facebook and Twitter Have traditionally dominated the social media arena They have changed the way brands communicate with their customers© Digital Luxury Group, DLG SA, 2011 2
    • Luxury brands are now turning to more innovative options to engage with their customersImage Source: tabinspire.com© Digital Luxury Group, DLG SA, 2011 3
    • So which platforms are they using?© Digital Luxury Group, DLG SA, 2011 4
    • 1© Digital Luxury Group, DLG SA, 2011 5
    • • Attractive and easy for luxury brands to connect • Micro-blogging platform with 15 billion monthly page views and 120 million monthly unique visitors • Easily share any type of media • Hosts over 28 million blogs • Ability to follow and re-blog posts© Digital Luxury Group, DLG SA, 2011 6
    • © Digital Luxury Group, DLG SA, 2011 7
    • 2© Digital Luxury Group, DLG SA, 2011 8
    • • Location-based mobile platform • Users can ‘check’ in and share their location with friends, earn points and virtual badges • Can be used as a city guide • Foursquare allows brand and retailers of all sizes to connect the offline with the online…. • It’s THE digital marketing answer for brick and mortar businesses© Digital Luxury Group, DLG SA, 2011 9
    • © Digital Luxury Group, DLG SA, 2011 10
    • 3 SINA WEIBO© Digital Luxury Group, DLG SA, 2011 11
    • SINA WEIBO • Luxury brands are expanding from western social media now focusing on sites that cater to specific regions, especially in China • Chinese micro-blogging site- mix between Facebook and Twitter. • Strong social media force with over 250 million users • Weibo already has over 60,000 accounts verified by celebrities and luxury brands such as: Burberry, Piaget, Longines, Louis Vuitton and many more… Source: http://luxurysociety.com/articles/2011/11/the-worlds-next-e-commerce-superpower© Digital Luxury Group, DLG SA, 2011 12
    • SINA WEIBO© Digital Luxury Group, DLG SA, 2011 13
    • 4© Digital Luxury Group, DLG SA, 2011 14
    • • A mobile platform and iPhone application• Designed for easy photo sharing• Very quickly gained a fashionable following with its artsy and retro photography filters• Around 10 million registered users and over 150 million uploaded photos 15
    • 5© Digital Luxury Group, DLG SA, 2011 17
    • • Launched in Summer 2011• Currently has over 90 million users with an expected growth to more than 400 million users by the end of 2012• Easily compatible with YouTube, Picasa pictures and Gmail accounts• Users can create ‚Circles‛ of friends, grouping them into categories of their choice• Luxury brands already on Google+ include: Hermès, Hublot, Audemars Piguet, and Van Cleef & Arpels
    • 6© Digital Luxury Group, DLG SA, 2011 20
    • • Virtual pin board or ‚mood board‛ for collecting inspiration by topic • Has rapidly gained popularity from 1.2 million users in August 2011 to over 4 million today • Users are able to collect and organize images, links, and videos into groups for sharing and following • Most commonly used for home décor, fashion, wedding planning, and recipes© Digital Luxury Group, DLG SA, 2011 21
    • © Digital Luxury Group, DLG SA, 2011 22
    • 7
    • • Global community of trendsetters with a virtual styling tool • Create digital collages of clothing, jewelry, and accessories that can be shared easily • With over 7 million unique monthly visitors, it’s the web’s largest community of tastemakers • Brands like Bergdorf Goodman and Prabal Gurung use Polyvore to attract fans by offering special promotions and branded products© Digital Luxury Group, DLG SA, 2011 24
    • © Digital Luxury Group, DLG SA, 2011 25
    • The social media landscape is evolving, but this is just the beginning…© Digital Luxury Group, DLG SA, 2011 26
    • Closely tracking 500+ global luxury brands in the leading social media platforms© Digital Luxury Group, DLG SA, 2011
    • © Digital Luxury Group, DLG SA, 2011
    • Find out more