0
Social Media MarketingWednesday, August 22, 12
Who am I?                                             John Cashman –                                             President...
What is this?                                           ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
And this?                                       ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
And finally...                                            ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
Changing World                  •The Internet is big and getting                           bigger                  •People...
Why are some things free?                                                  3Wednesday, August 22, 12
75% of U.S. Residents are online                                               5Wednesday, August 22, 12
One - third of U.S Consumer spend            more than 3 hours online every day                                           ...
Everyone is social - 2/3 of U.S.            Internet Users Use Social Media                                               ...
People spend 3x more time on social            media and blogs                                                  11Wednesda...
93% of U.S. Internet Users are on            Facebook                                                12Wednesday, August 2...
1 out of every 8 minutes online is            spent on Facebook                                                 13Wednesda...
Replacing older marketing tactics -            Cold Calling                                                  14Wednesday, ...
...and TV ads and direct mail                                            15Wednesday, August 22, 12
How is Nike becoming digital?                                            16Wednesday, August 22, 12
Fish where the fish are..                           Everyone has moved online                           Everyone Googles  ...
Social Media Marketing                   Strategy                                            25Wednesday, August 22, 12
Digital Strategy - Feedback Loops                            yoursite.com                                                1...
Nurturing leads in all phases of sales            cycle to increase conversion                                            ...
Owned Media Tactics        Goal: Make the digital assets better then they are today        by making them more accessible....
Earned Media Tactics   Goal - We want to people to like us, share us, and create   content for us. These tactics promote o...
Earned Media Tactics - Continued     • Pinterest - Refers more people to websites than LinkedIn,       YouTube and Google ...
Paid Media Tactics Goal: Pay people to bring us traffic with buying intent. Measure for positive ROI    • Facebook Ads - G...
Tracking success                How do you track success? Google Analytics and goals                Short Term - It’s all ...
Questions and Answers...                                                      ©2012 DIGITAL FIREFLY MARKETING LLCWednesday...
Upcoming SlideShare
Loading in...5
×

Social Media Marketing

622

Published on

Digital Firefly Marketing's presentation to Le Camping on Social Media Marketing and tactics to use it at every phase of the sales cycle.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
622
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media Marketing"

  1. 1. Social Media MarketingWednesday, August 22, 12
  2. 2. Who am I? John Cashman – President - Digital Firefly Marketing Started in August 2011 - just a year old. • Start up veteran that has worked at three start ups, two of which had successful exits. • Ran digital marketing at two of them to increase sales that lead to acquisition. • Over ten years of experience in marketing and five plus in SEO, PPC, and Social What do we do? Me on vacation! Logo Design Marketing Strategy Website Design Website Build SEO, PPC, Email and Social Media 2Wednesday, August 22, 12
  3. 3. What is this? ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
  4. 4. And this? ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
  5. 5. And finally... ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
  6. 6. Changing World •The Internet is big and getting bigger •People are more connected •People always carry computers ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
  7. 7. Why are some things free? 3Wednesday, August 22, 12
  8. 8. 75% of U.S. Residents are online 5Wednesday, August 22, 12
  9. 9. One - third of U.S Consumer spend more than 3 hours online every day 5Wednesday, August 22, 12
  10. 10. Everyone is social - 2/3 of U.S. Internet Users Use Social Media 10Wednesday, August 22, 12
  11. 11. People spend 3x more time on social media and blogs 11Wednesday, August 22, 12
  12. 12. 93% of U.S. Internet Users are on Facebook 12Wednesday, August 22, 12
  13. 13. 1 out of every 8 minutes online is spent on Facebook 13Wednesday, August 22, 12
  14. 14. Replacing older marketing tactics - Cold Calling 14Wednesday, August 22, 12
  15. 15. ...and TV ads and direct mail 15Wednesday, August 22, 12
  16. 16. How is Nike becoming digital? 16Wednesday, August 22, 12
  17. 17. Fish where the fish are.. Everyone has moved online Everyone Googles Everyone Facebooks/social Everyone emails. These are the channels to exploit..so let’s talk bait 7Wednesday, August 22, 12
  18. 18. Social Media Marketing Strategy 25Wednesday, August 22, 12
  19. 19. Digital Strategy - Feedback Loops yoursite.com 13Wednesday, August 22, 12
  20. 20. Nurturing leads in all phases of sales cycle to increase conversion 21Wednesday, August 22, 12
  21. 21. Owned Media Tactics Goal: Make the digital assets better then they are today by making them more accessible. •Search Engine Optimization - The process of going through a website and making it more accessible to Google – Ensure they are in the right places for Google to index – Blog - Creates more content - phrases people search on – Increase via earned media: Links, Social Media participation •Leverage Earned Media – Use Facebook Connect to register prospects – Use social media buttons to share promo content 18Wednesday, August 22, 12
  22. 22. Earned Media Tactics Goal - We want to people to like us, share us, and create content for us. These tactics promote owned media and increase its size by having customers create content and bring people back to the website. • Facebook - The #1 website for referrals. • Facebook is about creating an audience and engaging with them. • Share Website content to bring them back to the site • Develop useful apps for people and pages that create content. 16Wednesday, August 22, 12
  23. 23. Earned Media Tactics - Continued • Pinterest - Refers more people to websites than LinkedIn, YouTube and Google + COMBINED – All about ideas. People surf Pinterest for ideas: gift ideas, inspiration, clothing styles, places to go – People “repin” ideas they like to their own boards for their friends to see and possibly repin – How to use it? • Create boards around products, how tos, videos, job postings • LinkedIn – All about thought leadership – Participation or run groups – Answer questions in Answers – Like Facebook and Pinterest - refer people back to the site. 17Wednesday, August 22, 12
  24. 24. Paid Media Tactics Goal: Pay people to bring us traffic with buying intent. Measure for positive ROI • Facebook Ads - Grow Audience or Refer to website – Laser targeting demographics – Targeting “Likes” • LinkedIn – Target people who are in the your industry – Target people who are decision makers • Twitter – Beta testing a small business solution – Promoted tweets, promoted accounts 14Wednesday, August 22, 12
  25. 25. Tracking success How do you track success? Google Analytics and goals Short Term - It’s all about visits, leads and registration. 1. How many people visited and from where? 2. How many leads did we get? 3. How many people registered/bought? Use Goals! Long Term - It’s all about revenue and ROI 1. How much money are we making from our marketing? 2. Is all the ROI greater than 2x on marketing costs? 25Wednesday, August 22, 12
  26. 26. Questions and Answers... ©2012 DIGITAL FIREFLY MARKETING LLCWednesday, August 22, 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×