Who am I?  John Cashman  Owner- Digital Firefly Marketing• Helped launch 3 companies• 2 - 1 in startups• Ran marketing for ...
What is this?            ©2012 DIGITAL FIREFLY MARKETING LLC
And this?            ©2012 DIGITAL FIREFLY MARKETING LLC
And finally...            ©2012 DIGITAL FIREFLY MARKETING LLC
Changing World• The Internet is big and getting bigger• People are more connected• People always carry computers          ...
Ten years ago...    Marketing Plan - Get people to call you•   Yellow Pages•   Direct Mail•   Flyers and cold Calls•   TV ...
Uh Oh  Marketing Plan• 62% of people use the print yellow pages  each month• 44 % of people don’t open direct mail• 200 mi...
What Happened?• Google• Apple• Facebook• Easy to build websites• Email                           ©2012 DIGITAL FIREFLY MAR...
New MarketingGet people to contact you from your website  • Search Engine Optimization  • Pay-Per-Click Advertising  • Soc...
Why?• 3 billion web searches a day • 46% for products/services • 20% are for local business• 93% of the U.S. Population is...
How does Search Work?•   Google starts with high traffic websites: CNN•   Clicks on every link that takes it to many websit...
What is SEO?• How many people have a website?• Search Engine Optimization• Google isn’t THAT smart• Think like you search ...
Webpage Anatomy• Keywords in the  right places• Title• Images• URL• Header                    ©2012 DIGITAL FIREFLY MARKET...
Better SEO• Conduct an SEO audit - what keywords  are you using?• Blog• Post blogs on Facebook and Twitter                ...
What is Pay-per-click?•   Google makes lots of    money•   Pay for people    searching for terms and    bring them to your...
I like you.•   Why Facebook?•   Facebook refers more traffic to website that any    website except Google.•   Number 2? Pin...
What is Facebook?•   Building an audience•   First place people get their “news”•   What do you give them?    •   Status u...
Your Website•   Needs to be sticky•   When people visit what do they do?    •   Surf for information    •   Get them to do...
Automated Emails•   Once you convert them now what?•   Set up 5 How to guides...    •   Register on MailChimp    •   Set u...
New Rules• All marketing should lead to your  website• All marketing should be measurable• All marketing should generate s...
How to start?• Google Places/Yelp• Your website? Does it need an  overhaul? a Blog?• Do it yourself or pay someone.• Start...
Q&AQuestions and Answers...                           ©2012 DIGITAL FIREFLY MARKETING LLC
Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers Association on Digital Marketing
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Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers Association on Digital Marketing

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Our presentation to the New Jersey Nursery and Landscaper's Association on digital marketing and how a small business can use it.

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  • Digital Firefly Marketing Presentation to New Jersey Nursery and Landscapers Association on Digital Marketing

    1. 1. Who am I? John Cashman Owner- Digital Firefly Marketing• Helped launch 3 companies• 2 - 1 in startups• Ran marketing for the last two. ©2012 DIGITAL FIREFLY MARKETING LLC
    2. 2. What is this? ©2012 DIGITAL FIREFLY MARKETING LLC
    3. 3. And this? ©2012 DIGITAL FIREFLY MARKETING LLC
    4. 4. And finally... ©2012 DIGITAL FIREFLY MARKETING LLC
    5. 5. Changing World• The Internet is big and getting bigger• People are more connected• People always carry computers ©2012 DIGITAL FIREFLY MARKETING LLC
    6. 6. Ten years ago... Marketing Plan - Get people to call you• Yellow Pages• Direct Mail• Flyers and cold Calls• TV and Radio ©2012 DIGITAL FIREFLY MARKETING LLC
    7. 7. Uh Oh Marketing Plan• 62% of people use the print yellow pages each month• 44 % of people don’t open direct mail• 200 million people on do not call lists• 86% of people skip TV commercials ©2012 DIGITAL FIREFLY MARKETING LLC
    8. 8. What Happened?• Google• Apple• Facebook• Easy to build websites• Email ©2012 DIGITAL FIREFLY MARKETING LLC
    9. 9. New MarketingGet people to contact you from your website • Search Engine Optimization • Pay-Per-Click Advertising • Social Media Marketing • Email Marketing ©2012 DIGITAL FIREFLY MARKETING LLC
    10. 10. Why?• 3 billion web searches a day • 46% for products/services • 20% are for local business• 93% of the U.S. Population is on Facebook• 1 out of every 8 min is spent on Facebook ©2012 DIGITAL FIREFLY MARKETING LLC
    11. 11. How does Search Work?• Google starts with high traffic websites: CNN• Clicks on every link that takes it to many websites• On each website - looks for keywords• On every website it clicks on to the next website and so on.• Each website is indexed for keywords• Every time someone Googles a keyword like “landscaping services in new jersey” Google pulls results from index and ranks them 1 - infinity• Displays first ten according to quality score. ©2012 DIGITAL FIREFLY MARKETING LLC
    12. 12. What is SEO?• How many people have a website?• Search Engine Optimization• Google isn’t THAT smart• Think like you search ©2012 DIGITAL FIREFLY MARKETING LLC
    13. 13. Webpage Anatomy• Keywords in the right places• Title• Images• URL• Header ©2012 DIGITAL FIREFLY MARKETING LLC
    14. 14. Better SEO• Conduct an SEO audit - what keywords are you using?• Blog• Post blogs on Facebook and Twitter ©2012 DIGITAL FIREFLY MARKETING LLC
    15. 15. What is Pay-per-click?• Google makes lots of money• Pay for people searching for terms and bring them to your website• Talk to Google - Free $100 ©2012 DIGITAL FIREFLY MARKETING LLC
    16. 16. I like you.• Why Facebook?• Facebook refers more traffic to website that any website except Google.• Number 2? Pinterest • What’s Pinterest? ©2012 DIGITAL FIREFLY MARKETING LLC
    17. 17. What is Facebook?• Building an audience• First place people get their “news”• What do you give them? • Status updates • Blogs on how tos • Garden calendars • Post once a day ©2012 DIGITAL FIREFLY MARKETING LLC
    18. 18. Your Website• Needs to be sticky• When people visit what do they do? • Surf for information • Get them to download a white paper in exchange for an email • Get them to “like” you • Convert them into a lead ©2012 DIGITAL FIREFLY MARKETING LLC
    19. 19. Automated Emails• Once you convert them now what?• Set up 5 How to guides... • Register on MailChimp • Set up Autoresponders • When someone signs up for one guide, send them the second three days later, the third seven days later and the last 15 days later. • Keep them interested in your name. ©2012 DIGITAL FIREFLY MARKETING LLC
    20. 20. New Rules• All marketing should lead to your website• All marketing should be measurable• All marketing should generate sales ©2012 DIGITAL FIREFLY MARKETING LLC
    21. 21. How to start?• Google Places/Yelp• Your website? Does it need an overhaul? a Blog?• Do it yourself or pay someone.• Start with your website and build out to more advanced stuff• Results in 3-6 months. Sooner if paid ©2012 DIGITAL FIREFLY MARKETING LLC
    22. 22. Q&AQuestions and Answers... ©2012 DIGITAL FIREFLY MARKETING LLC

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