Digital luminary Jim Sterne, founder of the Digital Analytics Association, explores the new and compelling role of “data artist” in business. He believes a “data artist must have a firm comprehension of hard science, a sound understanding of business goals and processes, a penchant for creativity, and a talent for communication – a very rare combination.” In this exciting white paper, he explores:
The differences between the data scientist and the data artist;
The need, value and availability of today’s powerful, flexible analytics tools, which are now affordable;
Moving beyond reports to true analytics without requiring a team of technologists, mathematicians and data analysts;
How the U-T San Diego, a top-25 news publisher, grew readership and revenue using a powerful analytics platform, bucking trends to become a profitable news business.
Learn more about data artists and use analytics to gain profound improvements in revenue and profitability in your business.